FXD 2019 Keynote: Andy Vitale, SunTrust Bank
1 like135 views
The document discusses the importance of ethical and inclusive design, emphasizing that designers hold responsibility for the societal impacts of their work. It highlights the need for universal and inclusive design practices to ensure products are accessible to all users, including those with disabilities. The content encourages designers to embed responsibility in their process, prioritize usability, and understand the potential consequences of their designs.
FXD 2019 Keynote: Andy Vitale, SunTrust Bank
- 1. Designing with Responsibility: Creating Ethical & Inclusive Solutions @andyvitale
- 2. Designing with Responsibility: Creating Ethical & Inclusive Solutions @andyvitale
- 8. High Stakes
- 9. People want to feel safe
- 11. Pew Research
- 12. Key Bank Product Launches
- 13. Credit Cards 99% Invisible Episode 196 The Fresno Drop
- 21. World Wide Web Mobile Applications Social Media Wearables Voice Blockchain AI Augmented Reality Virtual Reality Web 2.0 Cloud Autonomous Vehicles
- 23. -Alan Cooper The individuals who create some of the most oppressive digital systems are mostly good people.
- 24. Types of Harm
- 25. Physical
- 26. Emotional
- 27. Societal
- 29. Ethics The discipline of dealing with what is good or bad and with moral duty and obligation Merriam-Webster
- 30. Design Ethics “…guide how designers work with clients, colleagues, and the end users of products, how they conduct the design process, how they determine the features of products, and how they assess the ethical significance or moral worth of the products that result from the activity of designing.” encyclopedia.com
- 31. For the good of my company vs. For the greater good
- 32. Dark Patterns Dirty tricks to increase conversion rates -Harry Brignull
- 35. Universal Design The design of products and environments to be usable by all people, to the greatest extent possible, without the need for adaptation or specialized design. Center for Universal Design (NC State University)
- 36. Curb Cuts
- 37. Accessible Design A design process in which the needs of people with disabilities are specifically considered.
- 38. $6 Million $9 Million $16 Million
- 40. Inclusive Design The design of mainstream products and/or services that are accessible to, and usable by, as many people as reasonably possible ... without the need for special adaptation or specialised design British Standards Institute (2005)
- 42. Unintentional is not an excuse
- 43. -Victor Papanek You are responsible for what you put into the world. And, you are responsible for the effects those things have upon the world.
- 44. What’s the worst that could happen?
- 45. James Liang
- 46. Designers need to understand the potential consequences of their actions
- 48. Embed Responsibility into Your Process
- 49. Typical Design Discovery Identify the problem Identify user needs Understand workflow and context
- 50. What can go wrong?
- 51. What if it’s used by different people, or the wrong people?
- 52. What if it’s used in a different context or another purpose?
- 53. Who can access the design? Who can’t?
- 55. Data-informedPrioritize usability Assume & be proven wrong Tolerate mistakes Have good intentions Embrace diversity People-centered Equitable and flexible Responsible Design Best Practices
- 59. Assume & Be Proven Wrong
- 60. Data-informed
- 62. People-centered
- 65. -Mike Monteiro Everyone remembers the monster, but they call him by his maker’s name.