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FXD 2019 Keynote: Christine Berglund, CapitalOne

The document discusses how design culture and individuals can work together perfectly. It explains that establishing trust through consistent communication, a judgement-free zone and shared purpose is important. It also emphasizes the value of open conversation through shared language, making time for questions, and prioritizing discussions. Developing a culture of critique involves candor, an iterative approach and critical thinking. An effective north star consists of a clear mission, customer definition and principles to provide guidance. Cultural norms should support tactical, creative and human aspects of work. Curiosity stems from relentless exploration, comfort with ambiguity and whimsy.

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Design Culture & You
 Perfect Together Christine A. Berglund (& You) Capital One Bank | 10.25.19
14mm Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
14mm doozy Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
14mm doozy Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
curiosity Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
curiosity Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
curiosity Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
curiosity Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
Curiosity Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
What makes a cleft 
 operation successful? Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
33% the surgeon
33% the surgeon 33% the orthodotics team
33% the surgeon 33% the orthodontics team 33% the parents
wait what?!? Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
these two?!
Z Brave Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
Safe Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
Compelled Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
Compelled Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
Brave Safe Compelled Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
Brave Safe Compelled Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
Brave Safe Compelled Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
craniofacial technology juniper
14mm 10mm 6mm 3mm 0mm Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
77 days 1 2 3 4 5 repeat ad 
 nauseam
77 days 1 2 3 4 5 repeat ad 
 nauseam
braintrust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
Photo of Juniper Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
mom curious kid design leader Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
mom curious kid design leader Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
special sauce Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
special sauce Trust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
special sauce CandorTrust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
special sauce CritiqueCandorTrust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
special sauce Vision CritiqueCandorTrust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
special sauce NormsVision CritiqueCandorTrust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
Support special sauce NormsVision CritiqueCandorTrust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
Support special sauce NormsVision CritiqueCandorTrust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
Support special sauce NormsVision CritiqueCandorTrust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
right-size to your org. (Not all boxes are right for all cats….) Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
trust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
trust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
trust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
trust= Consistent Communication Style Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
trust= Consistent Communication Style + Judgement free zone Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
trust= Consistent Communication Style + Judgement free zone + Shared Purpose Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
What you can do now: • Transparent and simple communication style. Trust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
What you can do now: • Transparent and simple communication style. • Refrain from judgement. Trust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
What you can do now: • Transparent and simple communication style. • Refrain from judgement. • Encourage a Shared Purpose Trust Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
conversation. Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
conversation = Shared language Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
conversation = Shared language + Room for questions Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
conversation = Shared language + Room for questions + Prioritized time Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
conversation = Shared language + Room for questions + Prioritized time Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
What you can do now: • Speak in ways all parties understand Conversation Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
What you can do now: • Speak in ways all parties understand • Give time for people to process and ask questions Conversation Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
What you can do now: • Speak in ways all parties understand • Give time for people to process and ask questions • Always find time when your team needs it Conversation Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
critique Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
critique= Candor Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
critique= Candor Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
critique= Candor + Iterative Spirit Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
critique= Candor + Iterative Spirit Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
critique= Candor + Iterative Spirit Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
critique= Candor + Iterative Spirit Bonus Points Critiquing is critical thinking with a dash of public speaking. Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
critique= Candor + Iterative Spirit Bonus Points Critiquing is critical thinking with a dash of public speaking. Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
critique= Candor + Iterative Spirit Bonus Points Critiquing is critical thinking with a dash of public speaking. Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
What you can do now: • Remember the purpose. Critique Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
What you can do now: • Remember the purpose. • Listen and think before responding. Critique Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
What you can do now: • Remember the purpose. • Listen and think before responding. • Return to the foundation. Critique Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
What you can do now: • Remember the purpose. • Listen and think before responding. • Return to the foundation. • Participate. Critique Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
north star Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
north star Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
north star= Mission Statement Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
Enable confident 
 self-service banking, 
 in person, nationwide. MACHINE EXPERIENCES LANE PURPOSE Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
north star= Mission Statement + Customer Definition Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
north star= Mission Statement + Customer Definition + Team and Experience Principles Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
What you can do now: • Start with a mission. North Star Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
What you can do now: • Start with a mission. • Define your customers North Star Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
What you can do now: • Start with a mission. • Define your customers • Provide way finding North Star Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
What you can do now: • Start with a mission. • Define your customers • Provide way finding North Star Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
norms
Tactical Stand up Product meetings Design demos Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
Tactical Creative Stand up Product meetings Design demos Critique Skillshares Ideation Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
Tactical Creative Human Stand up Product meetings Design demos Critique Skillshares Ideation 1:1s Retros Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
Tactical Creative Human Stand up Product meetings Design demos Critique Skillshares Ideation 1:1s Retros Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
Tactical Creative Human Stand up Product meetings Design demos Critique Skillshares Ideation 1:1s Retros Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
mutual support
Design Culture & You - Perfect Together | Christine Berglund | FXD 2019 curiosity
curiosity= Relentless Exploration Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
NOW time Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
curiosity= Relentless Exploration + Comfort with Ambiguity Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
curiosity= Relentless Exploration + Comfort with Ambiguity + Whimsy Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
feed curiosity
innovation Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
innovation Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
innovation Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
innovation Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
so what? Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
curiosity. Design Culture & You - Perfect Together | Christine Berglund | FXD 2019
thank you! Design Culture & You - Perfect Together | Christine Berglund | FXD 2019

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FXD 2019 Keynote: Christine Berglund, CapitalOne