Munich
Salesforce1 World Tour
Welcome to the Internet of Customers
3 July 2014
Messe München
Breakout Room 4
14:00 – 14:40
Get More out of your SAP Systems with
the Salesforce1 Platform
(Session in English)
Agenda
•Introductions
•Salesforce1 – SAP Agility Platform
•Customer Experience – Coca Cola
•Q&A Session
Yusuf Ali - Salesforce
Principal Integration and SAP Specialist
Salesforce1
SAP Agility Platform
What Are the Most Common Apps Built on the Platform?
Social EngagementCritical
Processes
Social WebsitesSocial Front Office
Extend the the value of your
backoffice
Cut inefficiency with the
power of the cloud.
Accelerate your
marketing to the pace
the market moves at.
Connect to customers the
way they expect it - social
and mobile, all the time.
Automate Market EngageProduct
Create a Layer of Agile Apps Around Core Systems
Distributor
Management
Apps
Social
Products
HR Apps
Mobile AppsField Service Apps
Product Life Cycle
Management Apps
Inventory Management
Apps
Revenue Recognition
Apps
License Entitlement Apps
Not only does Force.com seamlessly integrate with SAP systems…it also creates an all-encompassing social layer of
agility to power your core applications
ERP, Industry Solutions, etc.
Instant access for any employee
Proven user adoption
Rapid deployment, Instant scale
Integrated collaboration
Collaboration
Employees Partner
Social Media
Platform Services
Open API
Data Modeler
Customizable UI
Analytics
Mobile
Open Languages
Social Front Office
Create A Layer of Agility Around Your SAP Core System
Customers Include:
Building the Integration Blueprint
Three Step Approach
Define the
Process
Identify the
Integration Layer(s)
Choose the
Approach
Data
Tasks
Timing
Build vs Buy
Integration Methodology
Resources
User Interface
Application Logic
Data Model
“Salesforce can integrate seamlessly with our SAP back office and scale to multiple time zones, geographies, and currencies.”
Middleware / ESB / ETL
Communities / Chatter
Point-to-Point & Mash-Ups
Various “Agility” Scenarios
PI(XI)/Direct/.Net
SAP & SFDC COEXISTANCE
Presentation Layer Integration  Data Layer Integration  Business Logic Integration
Real-time/On-Demand Batch/Scheduled Real-time/Automated
There are Many Options to Integrate…
Salesforce
3rd party
Integration Tools
SAP ECC
SAP HANA
Cloud Integration
SAP
NW PI
Direct
Integration
(via APIs)
Option1
Option2
Option3
Option4
• Cloud-based or on-prem
• Real-time, bi-directional process
integration
• Real-time data integration or batch
jobs
• Graphical flows & mappings
• Centralized monitoring and
administration
• Pre-built adapters
Popular integration tools:
*
*
The Social Enterprise for SAP
Just a few of the SAP customers that built agility with Salesforce.com
Customers and employees can access
Burberry on any device and receive the same
rich experience
Integrated customers, products, contracts,
orders, and customer billing
Viewing of product and performance
data using mobile devices
Forecast to billing process. Integrated orders, invoices,
products, and line itemsIntegrated vehicle quoting
Service Parts Info System for Partners
and Employees
Flexible Business Processes framework
to support individual country CRM needs
Kai Uhlemann – CocaCola
Leader Mobile Competency Center CCEAG
Customer Experience
Where we come from – Project driven integration
ECC CRM
ETL SAP PI
CDS
Middleware
• Integration of first salesforce
Application (CDS) without
focus on reuse and enterprise
architecture
• Multiple ways for master- and
transactional data
• Customized API only
Where we are today – Multi App, Enterprise
structured
Middleware
• Enterprise wide integration
concept
• Master data via ETL
• Transactional data via SAP PI
• Use of salesforce Standard
API
• Best Practice Salesforce
ECC CRM
ETL SAP PI
CDS fSFA
Where we want to go – Multi Org, external business
logic
Middleware
• Get prepared for Multi
Org
• Integration of external
business logic server
• Further optimization of
integration SAP PO and
monitoring
ECC CRM
ETL SAP PO
Portal CDSfSFA
Business Logic
Q&A Session
Ihre Meinung ist uns wichtig:
Bitte füllen Sie vor dem Verlassen den Fragebogen an der
Registrierung aus und sichern Sie sich Ihr exklusives T-Shirt.

Get More out of your SAP Systems with the Salesforce1 Platform

  • 1.
    Munich Salesforce1 World Tour Welcometo the Internet of Customers 3 July 2014 Messe München Breakout Room 4 14:00 – 14:40 Get More out of your SAP Systems with the Salesforce1 Platform (Session in English)
  • 2.
    Agenda •Introductions •Salesforce1 – SAPAgility Platform •Customer Experience – Coca Cola •Q&A Session
  • 3.
    Yusuf Ali -Salesforce Principal Integration and SAP Specialist Salesforce1 SAP Agility Platform
  • 4.
    What Are theMost Common Apps Built on the Platform? Social EngagementCritical Processes Social WebsitesSocial Front Office Extend the the value of your backoffice Cut inefficiency with the power of the cloud. Accelerate your marketing to the pace the market moves at. Connect to customers the way they expect it - social and mobile, all the time. Automate Market EngageProduct
  • 5.
    Create a Layerof Agile Apps Around Core Systems Distributor Management Apps Social Products HR Apps Mobile AppsField Service Apps Product Life Cycle Management Apps Inventory Management Apps Revenue Recognition Apps License Entitlement Apps Not only does Force.com seamlessly integrate with SAP systems…it also creates an all-encompassing social layer of agility to power your core applications
  • 6.
    ERP, Industry Solutions,etc. Instant access for any employee Proven user adoption Rapid deployment, Instant scale Integrated collaboration Collaboration Employees Partner Social Media Platform Services Open API Data Modeler Customizable UI Analytics Mobile Open Languages Social Front Office Create A Layer of Agility Around Your SAP Core System Customers Include:
  • 7.
    Building the IntegrationBlueprint Three Step Approach Define the Process Identify the Integration Layer(s) Choose the Approach Data Tasks Timing Build vs Buy Integration Methodology Resources User Interface Application Logic Data Model “Salesforce can integrate seamlessly with our SAP back office and scale to multiple time zones, geographies, and currencies.”
  • 8.
    Middleware / ESB/ ETL Communities / Chatter Point-to-Point & Mash-Ups Various “Agility” Scenarios PI(XI)/Direct/.Net SAP & SFDC COEXISTANCE Presentation Layer Integration  Data Layer Integration  Business Logic Integration Real-time/On-Demand Batch/Scheduled Real-time/Automated
  • 9.
    There are ManyOptions to Integrate… Salesforce 3rd party Integration Tools SAP ECC SAP HANA Cloud Integration SAP NW PI Direct Integration (via APIs) Option1 Option2 Option3 Option4 • Cloud-based or on-prem • Real-time, bi-directional process integration • Real-time data integration or batch jobs • Graphical flows & mappings • Centralized monitoring and administration • Pre-built adapters Popular integration tools: * *
  • 10.
    The Social Enterprisefor SAP Just a few of the SAP customers that built agility with Salesforce.com Customers and employees can access Burberry on any device and receive the same rich experience Integrated customers, products, contracts, orders, and customer billing Viewing of product and performance data using mobile devices Forecast to billing process. Integrated orders, invoices, products, and line itemsIntegrated vehicle quoting Service Parts Info System for Partners and Employees Flexible Business Processes framework to support individual country CRM needs
  • 11.
    Kai Uhlemann –CocaCola Leader Mobile Competency Center CCEAG Customer Experience
  • 12.
    Where we comefrom – Project driven integration ECC CRM ETL SAP PI CDS Middleware • Integration of first salesforce Application (CDS) without focus on reuse and enterprise architecture • Multiple ways for master- and transactional data • Customized API only
  • 13.
    Where we aretoday – Multi App, Enterprise structured Middleware • Enterprise wide integration concept • Master data via ETL • Transactional data via SAP PI • Use of salesforce Standard API • Best Practice Salesforce ECC CRM ETL SAP PI CDS fSFA
  • 14.
    Where we wantto go – Multi Org, external business logic Middleware • Get prepared for Multi Org • Integration of external business logic server • Further optimization of integration SAP PO and monitoring ECC CRM ETL SAP PO Portal CDSfSFA Business Logic
  • 15.
  • 16.
    Ihre Meinung istuns wichtig: Bitte füllen Sie vor dem Verlassen den Fragebogen an der Registrierung aus und sichern Sie sich Ihr exklusives T-Shirt.