g3.MIL.Types of Media.pptxhnnvchhyfyuuggh

Media
and
Information
Literacy

• Classifies contents of different
media types
• Defines media convergence
through current examples.
Learning Competencies

• The ability to define media
• Understanding the different forms of media.
• Applying knowledge in using different types
of media.
Learning
Outcomes

What Is
Media?
The term Media, which is the plural of Medium, refers to the
communication channels through which we disseminate news, music,
movies, education, promotional messages, and other data. It includes
physical and online newspapers and magazines, television, radio,
billboards, telephone, the Internet, fax, and billboards.
In communication, media are the outlets or tools used to store and
deliver content; semantic information or subject matter of which the
media contains.

With the advent of digital technology, media has transcended
traditional boundaries, enabling instantaneous global
communication and reshaping the way we perceive time and space
in the realm of information exchange.
It describes the various ways through which we communicate in
society. Because it refers to all means of communication,
everything ranging from a telephone call to the evening news on
television can be called media.
When talking about reaching a very large number of people we say
mass media. Local media refers to, for example, your local
newspaper, or local/regional TV/radio channels

Media can be categorized into several types based on how
information is delivered. The categorization of media and
information types has evolved over time, with contributions
from various scholars, media theorists, and industry
professionals.
The types of media are the different channels through which
information and entertainment reach an audience. Media
often includes the content itself as well as the physical device
needed to transmit it, such as television programming and a
television. You can divide media into three types:
1.Print Media
2. Broadcast
3. New Media

It is the oldest type, and refers to publications that are
printed on paper and distributed in physical form.
Despite suffering since the emergence of the Internet, is still
used by a major proportion of the population.
For the generations of the 80s and 90s, print media was the
only media of entertain. People relied on newspapers and
magazines to learn everything, from recipes and
entertainment news to important information about the
country or the world. Print media includes:
Books – focused on a particular topic or subject, giving the
reader a chance to spread their knowledge about their favorite
topic.
 Book printing is the process of transferring written content from
an author or publisher to a publication form. There are four main
steps in the book printing process: pre-press, press, post-press, and
binding.
1. Print Media

Newspapers – printed and distributed on a daily or weekly basis.
Magazines – printed on a weekly, monthly, quarterly, or annual basis. It contains information about finance,
food, lifestyle, fashion, sports, etc.
Banners – used to advertise a company’s services and products, hung on easily-noticed sights to attract
people’s attention.
Billboards – huge advertisements created with the help of computers. Their goal is to attract people passing
by.
Brochures – a type of booklet that includes everything about one company – its products, services, terms
and conditions, contact details, address, etc. These online brochures are either distributed with the
newspapers or hand over to people.
Flyers – used mostly by small companies due to the low cost of advertising. They contain the basic
information about a company, their name, logo, service or product, and contact information, and they are
distributed in public areas.

Refers to media channels that transmit information and
content via electronic signals to a wide audience
simultaneously. This includes mediums like television, radio,
and sometimes even the internet when used for mass
communication.
It describes the traditional forms of media, and includes
information transmitted through one of several mass
communication channels, such as television and radio, which
came onto the scene at the beginning and middle of the 20th
century respectively.
2. Broadcast Media

Televisions – It’s the number one broadcasting media due to its reach to the audience. Used to
advertise a company’s services and products, hung on easily-noticed sights to attract people’s
attention. In the past, there were a few channels sharing various types of content, whereas now we
have hundreds of TV channels to choose from. Each channel delivers a different type of content,
so you have a separate channel for news, drama, movies, sports, animation, nature, travel, politics,
cartoon, and religion.
Radio –is one of the oldest means of entertainment, and today people often hear it to find out the
weather and traffic while commuting. It uses radio waves to transmit entertaining, informative,
and educative content to the public. Due to its high reach to the audience, radio is widely used for
advertising products and services.
Movies– film, motion picture, screenplay, moving picture, or movie has world-wide reachability.
It’s the best type of mass media to promote cultures and spread social awareness. Movies have
always played a huge part in the entertainment world.

These media types use the internet to disseminate information
and often allow for interactive engagement.
It describes the traditional forms of media, and includes
information transmitted through one of several mass
communication channels, such as television and radio, which
came onto the scene at the beginning and middle of the 20th
century respectively.
New media refers to the "forms of communicating in the
digital world, which is primarily online via the Internet." The
term encompasses all content accessed through computers,
smartphones and tablets.
New Media really started to emerge in the 1990s with mass
adoption of computer technologies, and really took
off in the mid 2000s with the mass adoption
of mobile technologies, especially smart phones.
3. New Media or Internet

Social Networks and Websites – It’s the number one broadcasting media due to its reach to the
audience. Used to advertise a company’s services and products, hung on easily-noticed sights to
attract people’s attention. In the past, there were a few channels sharing various types of content,
whereas now we have hundreds of TV channels to choose from. Each channel delivers a different
type of content, so you have a separate channel for news, drama, movies, sports, animation, nature,
travel, politics, cartoon, and religion.
Online Forums –is one of the oldest means of entertainment, and today people often hear it to find
out the weather and traffic while commuting. It uses radio waves to transmit entertaining,
informative, and educative content to the public. Due to its high reach to the audience, radio is
widely used for advertising products and services.
Podcast- a series of audios focused on a particular topic or theme. We can listen to them on a
computer or a mobile phone. It’s a platform that allows anyone to share their knowledge and
communicate with the world. You can browse some podcast hosting sites to see what fits your
needs best.
AI Content– the rise of AI-generated content has disrupted the content creation and online media
landscape. Plenty of blogs, videos, and more have been relying on different AI tools like ChatGPT,
text to speech generators, AI art generators, content writers, and more.

Communication across the world has evolved
with the advent of technology and media.
There are now several ways to exhibit your
work, voice your opinions on issues and
spread knowledge and information globally.
Related to these, is a phenomenon called
Media Convergence. This has emerged due
to the immense digitalization and the
widespread use of the internet. Industries and
organizations across the world have started
transforming their methods and have merged
the many types of media for better functioning
and growth.

What Is Media Convergence?
Media Convergence happens when
different media sources join together.
It allows media text be produce and
distributed on multiple media devices.
Media convergence is the
interconnection of information and
communications technologies,
computer networks, and media
content. It transforms media
industries, services, and work
practices and enables new forms of
content and user participation

Phenomenon involving the interconnection of information and
communications technologies, computer networks, and media content.
It brings together the “three C’s”—computing, communication, and
content—and is a direct consequence of the digitization of media
content and the popularization of the Internet. Media convergence
transforms established industries, services, and work practices and
enables entirely new forms of content to emerge. It erodes long
established media industry and content “silos” and increasingly
uncouples content from particular devices, which in turn presents
major challenges for public policy and regulation. The five major
elements of media convergence— the industrial, the technological ,the
social, the textual, and the political—are discussed below

This involves the merging of different media technologies, like how smartphones combine
the functions of a phone, camera, and computer.
The technological dimension of convergence is the most readily understood. With the World
Wide Web, smartphones, tablet computers, smart televisions, and other digital devices,
billions of people are now able to access media content that was once tied to specific
communications media (print and broadcast) or platforms (newspapers, magazines, radio,
television, and cinema).Since a diverse array of content is now being accessed through the
same devices, media organizations have developed cross-media content.
For example, news organizations no longer simply provide just print or audiovisual content
but are portals that make material available in forms such as text, video, and podcasts, as
well as providing links to other relevant resources, online access to their archives, and
opportunities for users to comment on the story or provide links to relevant material.
Technological convergence

This is when companies control multiple products or services within the same industry,
like a media conglomerate owning TV stations, newspapers, and online platforms.
Such technological transformations have been met by industry convergence and
consolidation, as well as by the rise of giant new digital media players.
o The 1990s and early 2000s saw large mergers, where the biggest media companies
sought to diversify their interests across media platforms.
o Among the largest mergers were Viacom-Paramount (1994), Disney-ABC
(1995),Viacom-CBS (2000), NBC-Universal (2004), and the
Industrial convergence

o biggest merger incorporate history at the time, the 2000 merger of America On Line
(AOL) and Time Warner.
o There were also takeovers of new media start-upcompanies by the established media
players, such as News Corporation’s 2005 takeover of Intermix Media Inc., the parent
company of MySpace
o In the late 1990s all these mergers made sense according to the logic of synergies, in
which cross-platform media entities were greater than the sum of their component parts.
o However, after the technology bubble burst in 2000 with the NASDAQ crash, it became
apparent that cultural differences between merged entities were more difficult to
overcome than was first thought.
For example, the AOL–Time Warner merger was a failure, and by the time AOL was quietly
spun off as a separate public company in 2009, its value was a fraction of the estimated
$350 billion the merged entity was worth in 2001. Similarly, News Corporation sold off
MySpace for $35 million in 2011, having paid $580 million to acquire it in 2005.

This refers to how people interact and communicate across various media platforms, such as
using social media to share news and personal updates.
Social media is a new driver of the convergent media sector. The term social media
refers to technologies, platforms, and services that enable individuals to engage in
communication from one-to-one, one-to-many, and many-to-many. While the
Internet has always allowed individuals to participate in media not only as
consumers but also as producers, the social aspect of media convergence did not
flourish until the 2000s, with the rise of Web 2.0 sites that aimed to be user focused,
decentralized, and able to change over time as users modified them
through ongoing participation.
Social media is exemplified by the rise of online communication services that include the
social network Facebook, the microblogging service Twitter, the video-sharing Web site
YouTube, blog software such as Blogger and WordPress, and many others. The scale of
growth of these social media platforms has been phenomenal.
Social convergence

This highlights the influence of media on political processes, including how media
coverage can shape public opinion and political campaigns. Convergence has
managed to increase the similarity between political parties worldwide. It brings the
similarity between political parties and policies inside the parties.
Media convergence has also thrown up new challenges for policy. For most of the
20th century, media content was delivered through particular platforms, such as
books, newspapers, magazines, radio, television, cinema, and video games. These
different media were subject to different levels of regulation based upon whether
they were distributed in public or consumed in private, whether children could
access the content, whether a particular medium may have more impact on its
audience, and so on.
Political Convergence

In the 21st century the content and platforms have separated, with content now
accessible in digital form across multiple devices. Moreover, as noted above, users
themselves are not just the consumers of content but increasingly its producers and
distributors. The environment in which media policy and regulation are
undertaken has been radically shifting as users more easily control their own media
environments and younger users (“digital natives”) are often most familiar with
convergent media technologies

This involves the blending of content across different media forms, such as a book being
adapted into a movie or a video game.
Textual convergence refers to the merging of printed media into online news media. For
example, books and newspapers have been converted into social media-based writing
and reading practices, also known as digital journalism. Anyone can contribute to the
media industry by commenting on social media platforms. It is called textual
convergence in media. Journalists are earning knowledge and improving themselves
through convergence. Now journalists can view others' content easily because of
convergence. They are getting ideas and improving themselves. It lets them learn more
about generating media content's rules and regulations. Media convergence creates a
new way to interact between media practitioners and audiences. Readers comment to
express their opinion. So, it allows for making interactive communication atmosphere.
Textual Convergence

For example, the British television series Doctor Who had been the subject of
various loose, but “unofficial,” forms of brand extension (comics, novels,
records) as early as the 1960s, and fans had long engaged one another in
producing “fictional worlds” around the television show. By 2005 the arrival of
media convergence meant that when the British Broadcasting Corporation
recommissioned Doctor Who after 16 years off the air, the new series had an
explicitly transmedia format, with such material as specially produced short
online episodes, Web sites set within the Doctor Who world, and podcast
commentaries on the televised episodes. However, there has not yet been a
media franchise that has become totally transmedia-oriented; all have had a
primary source for the narrative, such as a film, television show, or book.

Who and when established Media convergence theory?
 Henry Jenkins introduced media
convergence theory in 2006 via his
book Convergence Culture: Where Old
and new media collide.
How does media convergence affect society?
 Media convergence has a number of serious effects on
society. On one hand, media convergence has expanded
access to media, simplified media production, and
democratized the base of media producers through user-
created content. On the other hand, it has allowed fake news
to spread, facilitated increased surveillance, and allowed for
pirating of copyrighted material.

Group 3 Members:
Leolien Feolog
Ashley Kaye Rubio
Juliet Marie Buna
Mariel Facinabao

References
Media convergence | Definition, Impact & Examples | Britannica
Media convergence - Transmedia, Storytelling, Narratives | Britannica
What Are the Different Types of Media? | Whatagraph
Media Convergence Example, Elements, Definition and Types (newsmoor.com)
Media Convergence Example, Elements, Definition and Types (newsmoor.com)

g3.MIL.Types of Media.pptxhnnvchhyfyuuggh

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