Airbnb | Seattle
By Christine
Where Traveling Meets Living
GA final presentation deck
Data
Sets
Seattle, Washington
Airbnb Listings 2016
City of Seattle
Demographic 2010
What variables influence price?
Hypothesis:
For Demographics: If there are more gen x / gen y present in a region, then
the price for listings will rise.
For Reviews: If there are more reviews for a listing, then the price for a
listing will rise.
Listings in
the Seattle
Area
Listings in
the Seattle
Area
DEMOGRAPHICS
Total
Listings: 3818
1. Downtown
- 530 Listings
-Avg. Price 154.41
2. Central
- 369 Listings
- Avg. Price 128.34
3. Magnolia/ Queen Anne
- 367 Listings
-avg. price 159.20
Listings by neighborhood
and price
Age Bins by Percentage of Population by Neighborhood
Demographic by Price Statistics
Analysis of price by demographic
Hypothesis: Incorrect
Evidence : Weak
R-Squared : explains 53.21% of the variation of outcomes around the mean.
Price of
Airbnb
listings
Presence of Gen
X and Gen Y
Decreased Price
Presence of Gen z,
baby boomers, and
silent increased price
Reviews
Panes Line Coefficients
Row Column p-value DF Term Value StdErr t-value p-value
Number O
f Reviews
Price < 0.0001 140758 Price -0.055362
0.001076
9
-51.4085 < 0.0001
intercept 29.6654 0.170649 173.838 < 0.0001
trend lines:
Review by price Statistics
Analysis on price by reviews slide
Hypothesis: Incorrect
Rather the price of the listing could potentially be a contributing factor
to determine the amount of reviews a listing receives.
Evidence: Fairly Strong
R-Squared: Explains very little of the Variation of outcome around mean
Next Steps
For Demographics:
- Overgeneralization of areas that individually would otherwise be significantly
different.
- Recent demographics data
For reviews:
-Consider outliers that may skew data for reviews
-Account for age of listings and the amount of reviews
Q & a
Extra slides
Q & A
GA final presentation deck
1. Capitol Hill %14.85
Total Listings: 3818
Listings per
Neighborhood Group
2. Downtown %13.38
3. Central %9.66
4. Queen anne %7.73
5. Ballard %6.02
HOW DOES THIS KNOWLEDGE BENEFIT
AIRBNB
POTENTIAL SOLUTIONS
Airbnb already well established amongst millennials, because the
company is built on the idea of designing for trust, maybe reach/attract
a larger demographic.
AVAILABILITY 365
LISTINGS PER NEIGHBOURHOOD
ROOM TYPE and NEIGHBORHOOD
GA final presentation deck
Total Listings:
3818
1.
Bro
adw
ay
SUPPLY& DEMAND
Supply of Airbnb
listings
Demand for
Airbnb listings
Demand for
Airbnb listings
Supply of Airbnb
listings
Demand for
Airbnb listings
Supply of Airbnb
listings
GA final presentation deck
GA final presentation deck

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GA final presentation deck