2. Business communication skills are all about being
able to talk and write clearly, respectfully, and
effectively in a professional setting. It's about using
the right language, being a good listener, and
building strong relationships. Good communication
skills can help you get ahead in your career, avoid
problems, and work well with others.
3. BUSINESS LANGUAGE AND
TERMINOLOGIES
• Business language and terminologies are the specialized
vocabulary used in the world of commerce and industry.
They are essential for effective communication and
understanding within the business community. Key concepts
include profit, revenue, expenses, assets, liabilities, equity,
market share, competition, and target market. Common
terms include ROI, KPI, SWOT analysis, business plan,
marketing mix, product life cycle, supply chain, and human
resources. Industry-specific terminologies exist in areas like
finance, marketing, technology, and law. Learning business
language is important for effective communication, career
advancement, informed decision-making, and networking
4. • Formal vs. informal: Sometimes you need to talk
formally, like in a meeting with a boss. Other times, you
can be more casual, like when you're chatting with your
team. Knowing when to use which kind of language is
important.
• Cultural differences: Remember, people from
different countries and cultures might talk differently. It's
good to be aware of these differences so you don't say
anything that might offend someone.
5. •Profit: The lifeblood of any business. It's what
keeps a company running and allows it to grow.
Businesses aim to maximize profit by controlling
expenses and increasing revenue.
•Revenue: The total income a business generates
from its sales. It's the raw number that represents
the company's potential. A company with high
revenue but low profit might have problems with
expenses.
6. •Expenses: The costs associated with running
a business. These include salaries, rent,
utilities, and materials. Managing expenses
effectively is crucial for profitability.
•Assets: What a company owns, such as
buildings, equipment, cash, and inventory.
Assets are valuable resources that can be
used to generate revenue.
7. •Liabilities: What a company owes to others,
such as loans, unpaid bills, and salaries.
Liabilities represent financial obligations that
must be met.
•Equity: The value of the company owned by
its shareholders. It represents the difference
between assets and liabilities. A company
with high equity is seen as financially strong.
8. •Market Share: The percentage of a market
that a company controls. It's a measure of a
company's dominance in its industry. A high
market share often means greater profitability.
•Competition: Other businesses that sell
similar products or services. Competition
pushes businesses to innovate and improve
their offerings.
9. •Target Market: The specific group of
customers a business aims to reach.
Understanding your target market is
crucial for effective marketing and
sales strategies.
10. BUSINESS ETIQUETTE AND
PROTOCOLS
Business etiquette is about making a good
impression, building relationships, and showing
respect in a professional setting. It covers things like
dressing appropriately, using professional language,
being on time for meetings, networking effectively,
and communicating politely through emails and
phone calls. Following these unwritten rules helps
you stand out, build trust, and avoid conflicts in the
business world.
11. 3R’S
• Respect: This is the foundation of good business etiquette. It
means treating everyone with courtesy, consideration, and
professionalism, regardless of their position or status.
• Responsibility: It means being accountable for your actions,
taking ownership of your work, and fulfilling your commitments.
It also means being reliable and dependable in your
interactions.
• Reliability: This goes hand-in-hand with responsibility. It means
being dependable and follow through on your promises and
commitments. It also means being punctual, prepared, and
ready to contribute in a meaningful way. These three Rs are
interconnected and essential for building strong relationships
and achieving success in the business world.
12. EXAMPLE OF BUSINESS ETIQUETTE
Workplace Meeting
• Good Etiquette: You arrive at the meeting 5 minutes early, prepared
with your notes and a clear understanding of the agenda. You actively
listen to colleagues, contribute thoughtful ideas, and avoid interrupting
others. You take detailed notes and offer to take on assigned action
items.
• Poor Etiquette: You arrive late, unprepared, and spend most of the
meeting checking your phone. You dominate the conversation, interrupt
others, and fail to contribute meaningfully.
Client Interaction
• Good Etiquette: You respond to a client's email promptly, providing a
clear and concise answer to their question. You maintain a professional
tone throughout the communication, even when addressing a complex
13. BASIC RULES OF BUSINESS
ETIQUETTE
Communication
• Be Professional: Use formal language, avoid slang and
jargon, and maintain a respectful tone even when
disagreeing.
• Active Listening: Pay attention to what others are
saying, make eye contact, and ask clarifying questions.
• Clear and Concise: Communicate your ideas clearly
and concisely, avoiding unnecessary details or rambling.
• Response Time: Respond to emails and phone calls
promptly, especially urgent messages.
14. Formal vs. informal: Sometimes you need to talk
formally, like in a meeting with a boss. Other times, you
can be more casual, like when you're chatting with your
team. Knowing when to use which kind of language is
important.
Cultural differences: Remember, people from
different countries and cultures might talk differently. It's
good to be aware of these differences so you don't say
anything that might offend someone.
15. BUSINESS DOCUMENTS
Business documents are the written materials that
businesses use to communicate and get things
done. They're like the written backbone of a
company, helping them share information, make
decisions, keep records, comply with laws, and look
professional. Examples include memos, reports,
emails, contracts, and marketing materials.
Good business documents are clear, concise,
organized, accurate, professional, and error-free.
16. MEMO
Purpose: To share information quickly and concisely within a company. Memos are often
used for announcements, policy updates, or instructions.
Typical Content:
Subject: A clear and concise subject line that summarizes the memo's purpose.
To: The recipient(s) of the memo.
From: The sender of the memo.
Date: The date the memo was written.
Body: A brief and focused message that conveys the main points.
Action Items:(Optional) Specific tasks that need to be completed as a result of the
memo.
Importance: Memos are essential for keeping everyone informed and on the same page
within a company. They help to ensure that important information is communicated
efficiently and effectively.
17. REPORTS
Purpose: To provide a detailed and comprehensive summary of data,
findings, or progress. Reports are often used to analyze performance,
present research results, or provide recommendations.
Typical Content
Title: A descriptive title that clearly identifies the topic of the report.
Executive Summary: A brief overview of the key findings and
recommendations.
Introduction: Background information and context for the report.
Body: Detailed analysis of the data or findings, often presented using
tables, charts, and graphs.
Conclusion: A summary of the key findings and recommendations.
Importance: Reports are crucial for decision-making within a
company. They provide the data and analysis needed to make
18. CONFLICT RESOLUTION
TECHNIQUES
•Conflict resolution is about managing
disagreements constructively. It's about
understanding the other person's perspective,
communicating clearly, and finding solutions that
benefit everyone. Key techniques include active
listening, respectful communication, collaboration,
and seeking a win-win outcome. The goal is to
address the issues, rebuild relationships, and
create a more harmonious environment.
19. ACTIVE LISTENIING
• Beyond Hearing: It's not just about hearing what the other
person says, but truly understanding their perspective,
emotions, and needs.
• Non-Judgmental: Set aside your opinions and biases for a
moment to truly listen without interrupting or forming counter-
arguments.
• Body Language: Use nonverbal cues like eye contact,
nodding, and leaning in to show you're engaged.
• Summarize and Clarify: Periodically summarize what you've
heard to ensure understanding and ask clarifying questions.
20. RESPECTFUL COMMUNICATION
"I" Statements: Instead of blaming, use "I" statements to
express your feelings and needs ("I feel frustrated when).
This avoids putting the other person on the defensive.
Calm and Clear: Speak calmly and clearly, avoiding
sarcasm, insults, or personal attacks.
Constructive Criticism: If offering criticism, focus on
specific behaviors or actions, not on the person's
character.
Avoid Interrupting: Allow the other person to fully express
themselves before offering your own perspective.
21. COLLABORATION
Joint Problem-Solving: Shift the focus from
"who's right" to "how can we solve this together”
Brainstorming: Generate a range of possible
solutions without immediately judging them.
Open to Ideas: Be receptive to the other person's
suggestions even if they differ from your own.
Shared Responsibility: Acknowledge that finding
a solution requires both parties to contribute and
compromise.
22. WIN-WIN OUTCOME
Mutual Benefits
Aim for solutions that address the needs of both parties,
not just one side winning at the expense of the other.
Fairness and Equity: Ensure the solution is fair and
equitable, considering the interests of both parties.
Long-Term Sustainability: Seek solutions that are
sustainable and address the underlying causes of the
conflict.
23. •These techniques work best when used
together in a harmonious way. Active
listening allows you to truly understand the
other person, respectful communication
fosters a safe environment for dialogue,
collaboration encourages creative problem-
solving, and seeking a win-win outcome
ensures a lasting solution.
24. DIGITAL COMMUNICATION FOR
BUSINESS
•Digital communication for business is how
companies use technology to interact with
customers, employees, partners, and the public. It
covers a wide range of tools and activities,
including internal communication (email, instant
messaging, video conferencing),
External communication (websites, social media,
email marketing),
E-commerce (online stores, mobile apps), and
Digital advertising (SEO, PPC, display ads).
25. •The benefits of digital communication include
increased reach, cost-effectiveness, improved
efficiency, enhanced customer service, and
data-driven insights. However, it also presents
challenges like security risks, information
overload, maintaining human connection, and
staying up-to-date with technology.
26. •Overall, digital communication is
transforming how businesses operate and
connect with their stakeholders. By
effectively leveraging these tools,
businesses can enhance their reach,
efficiency, and customer relationships.