OVERVIEW: GAMES FOR CHANGE
       Michelle Byrd, Asi Burak
 August 31, 2012
G4C MISSION STATEMENT

 MISSION
 Catalyzing Social Impact Through Digital Games

 WHAT WE DO
 Since 2004, Games for Change facilitates the creation and
 distribution of social impact games that serve as critical tools in
 humanitarian and educational efforts.

 To further grow the field, Games for Change convenes multiple
 stakeholders, highlights best practices, incubates games, and helps
 create and direct investment into new projects.
G4C CURATION   G4C EVENTS




  G4C LAB      G4C GLOBAL
G4C CURATION
Aggregating the best work from around the world




“[In 10 days,] U.S. gamers have helped unlock the structure of an
AIDS-related enzyme that the scientific community had been unable
to unlock for a decade. The solution represents a significant step forward in
the quest to cure retroviral diseases like AIDS.”
                                              (Foldit in Time Magazine Sep. 2011)
G4C CURATION
Annual Awards Ceremony, 135 games showcased to date
G4C CURATION
Game Arcade and travelling exhibitions in partnership with
museums and libraries
G4C CURATION
A central repository of expertise, reaching over 500,000 practitioners
and “cause owners” yearly




      101 toolkits, workshops, online and offline mentorship
G4C EVENTS
Annual Festival: total audience of over 10,000 (online and offline)




Supreme Court Justice     US Chief Technology Officer   Vice President Al Gore
Sandra Day O’Connor             Aneesh Chopra
G4C EVENTS
A new day-long summit @ GDC
The Game Developers Conference sees 22,000 attendees annually




        Connecting the top commercial and independent
             game makers with the public sector
G4C EVENTS
Demo Spotlight: highlighting ongoing projects with expert jury




                                         Frank Lantz (Zynga), Ken Perlin (G4Li),
                                                Connie Yowell (MacArthur)
G4C LAB
Guiding the investment of $8 Million into new game projects

USAID                                     Half the Sky / Kristof & WuDunn
              Portfolio of new                         Games on Facebook and
              games, re-published                      mobile devices with Pulitzer
              games, and development                   Prize-winning authors
              kits aimed to empower                    Nicholas Kristof and Sheryl
              youth in the Middle East.                WuDunn based on their
                                                       bestselling book.



World Bank Institute                      American Museum of Natural History
              Strategy games aimed at                  Refining the Museum’s
              policy makers in                         strategy around the
              developing countries                     integration of high-end
              (Asia, Africa and East                   interactive tools in its
              Europe).                                 educational and youth
                                                       programmatic initiatives.
G4C GLOBAL COMMUNITY


       Commissioners           Experts
             NGOs              Educators
          Foundations          Academia
          Government          Assessment
       Corporations (CSR)     Technology
            Media




          Creative
         Game makers        Social Causes
          Filmmakers
         Book authors
Europe (France)
                                                 South Korea
United States (NY)




      Latin America (Brazil)
                                                 Australia
G4C MAJOR FUNDERS




   Other funders: Microsoft, NoVo, HASTAC, Educational
 Foundation of America, Robert Wood Johnson Foundation
Former Executive Director of IFP
                (Independent Filmmaker Project)

                Executive producer of high-quality celebrity
                attended events, strategic partnerships with
                corporations, NGOs and government.

Michelle Byrd
Co-President




                Co-founder Impact Games, creators of the
                internationally acclaimed gaming platforms
                PeaceMaker & Play the News.

                Veteran game-maker, tech executive and a
                social entrepreneur.
 Asi Burak
Co-President
What People Are Saying About Us:


Jason Rzepka, VP of public affairs MTV
“The Games for Change Festival is the     Nicholas Kristof, The New York Times
epicenter of the social impact games      “By weaving gaming, marketing, and
movement. Come to the festival, and       social entrepreneurship, a new form
you'll leave with a clear understanding   of journalism has emerged with the
of how to do impact games well - plus     power to connect, educate, and
have met all of the players doing the     activate a mass audience.”
most innovative work in the field."


                                           David Kirkpatrick, Fortune Magazine
                                           “Computer games as liberal arts... are
                                           on education's cutting edge. The
                                           festival highlighted a dizzying array of
                                           games on environmental, political,
                                           scientific, human rights, and other
                                           topics.”
www.gamesforchange.org
michelle@gamesforchange.org // @mbyrd
  asi@gamesforchange.org // @aburak

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Games for Change Overview

  • 1. OVERVIEW: GAMES FOR CHANGE Michelle Byrd, Asi Burak August 31, 2012
  • 2. G4C MISSION STATEMENT MISSION Catalyzing Social Impact Through Digital Games WHAT WE DO Since 2004, Games for Change facilitates the creation and distribution of social impact games that serve as critical tools in humanitarian and educational efforts. To further grow the field, Games for Change convenes multiple stakeholders, highlights best practices, incubates games, and helps create and direct investment into new projects.
  • 3. G4C CURATION G4C EVENTS G4C LAB G4C GLOBAL
  • 4. G4C CURATION Aggregating the best work from around the world “[In 10 days,] U.S. gamers have helped unlock the structure of an AIDS-related enzyme that the scientific community had been unable to unlock for a decade. The solution represents a significant step forward in the quest to cure retroviral diseases like AIDS.” (Foldit in Time Magazine Sep. 2011)
  • 5. G4C CURATION Annual Awards Ceremony, 135 games showcased to date
  • 6. G4C CURATION Game Arcade and travelling exhibitions in partnership with museums and libraries
  • 7. G4C CURATION A central repository of expertise, reaching over 500,000 practitioners and “cause owners” yearly 101 toolkits, workshops, online and offline mentorship
  • 8. G4C EVENTS Annual Festival: total audience of over 10,000 (online and offline) Supreme Court Justice US Chief Technology Officer Vice President Al Gore Sandra Day O’Connor Aneesh Chopra
  • 9. G4C EVENTS A new day-long summit @ GDC The Game Developers Conference sees 22,000 attendees annually Connecting the top commercial and independent game makers with the public sector
  • 10. G4C EVENTS Demo Spotlight: highlighting ongoing projects with expert jury Frank Lantz (Zynga), Ken Perlin (G4Li), Connie Yowell (MacArthur)
  • 11. G4C LAB Guiding the investment of $8 Million into new game projects USAID Half the Sky / Kristof & WuDunn Portfolio of new Games on Facebook and games, re-published mobile devices with Pulitzer games, and development Prize-winning authors kits aimed to empower Nicholas Kristof and Sheryl youth in the Middle East. WuDunn based on their bestselling book. World Bank Institute American Museum of Natural History Strategy games aimed at Refining the Museum’s policy makers in strategy around the developing countries integration of high-end (Asia, Africa and East interactive tools in its Europe). educational and youth programmatic initiatives.
  • 12. G4C GLOBAL COMMUNITY Commissioners Experts NGOs Educators Foundations Academia Government Assessment Corporations (CSR) Technology Media Creative Game makers Social Causes Filmmakers Book authors
  • 13. Europe (France) South Korea United States (NY) Latin America (Brazil) Australia
  • 14. G4C MAJOR FUNDERS Other funders: Microsoft, NoVo, HASTAC, Educational Foundation of America, Robert Wood Johnson Foundation
  • 15. Former Executive Director of IFP (Independent Filmmaker Project) Executive producer of high-quality celebrity attended events, strategic partnerships with corporations, NGOs and government. Michelle Byrd Co-President Co-founder Impact Games, creators of the internationally acclaimed gaming platforms PeaceMaker & Play the News. Veteran game-maker, tech executive and a social entrepreneur. Asi Burak Co-President
  • 16. What People Are Saying About Us: Jason Rzepka, VP of public affairs MTV “The Games for Change Festival is the Nicholas Kristof, The New York Times epicenter of the social impact games “By weaving gaming, marketing, and movement. Come to the festival, and social entrepreneurship, a new form you'll leave with a clear understanding of journalism has emerged with the of how to do impact games well - plus power to connect, educate, and have met all of the players doing the activate a mass audience.” most innovative work in the field." David Kirkpatrick, Fortune Magazine “Computer games as liberal arts... are on education's cutting edge. The festival highlighted a dizzying array of games on environmental, political, scientific, human rights, and other topics.”