GamesWest 2013 December
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This document discusses opportunities for indie game developers on Windows and Windows Phone platforms. It notes that customers are downloading more games than any other app type and are willing to spend money. The Windows 8 and Windows Phone 8 platforms provide opportunities to give customers what they want through a shared development experience across devices. Several indie developers are highlighted who have found success on the Windows platforms with one game achieving over 1 million downloads. The document promotes resources and programs available to indie developers, including free developer accounts and the Imagine Cup game development competition.
GamesWest 2013 December
- 1. signing great games for Windows
- 3. 690m Source: IDC, March 2012
- 4. Source: IDC, March 2012 100m
- 7. Why Games.... Demand Customers are downloading more games than any other type of app Customers are willing to spend money for the privilege There is an opportunity here to give customers what they want
- 9. Windows 8 Touch-first, full-screen UX Integrated store Existing dev skills, assets ARM + x86/64 support http://dev.windows.com http://design.windows.com
- 10. Windows Phone 8 Shared core with Windows 8 Common programming model Reusable code Native games http://dev.windowsphone.com
- 11. Great experience across all hardware
- 13. Amazing Entry Level Devices >£150 Nokia Lumia 520 Nokia Lumia 620 Nokia Lumia 720
- 14. Amazing High Spec Devices including 6inch devices Nokia Lumia 1020 Nokia Lumia 1520 Nokia Lumia 925
- 15. This is all great news, but what does it mean for indie developers.. Developing for Windows 8 and Windows Phone?
- 16. Mudvark: Mortar Melon. More than 450,000 downloads... Windows Phone 8 version just released 750,000+ Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx
- 17. Yippee Entertainment: Chimpact – #1 Paid App worldwide in Windows 8 store during the first half of March 2013. Available on Windows 8 and Windows Phone 8 No.1 App WW Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx
- 18. Joy Bits: Doodle God Over 1 million downloads within 9 months of Windows 8 launch, Significant code re-use from Windows Phone to Windows 8. 1,000,000+ Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx
- 19. Rebellion: Dredd vs Zombie Over 1 million downloads within 9 months of Windows 8 launch, Significant code re-use from Windows Phone to Windows 8. 1,550,000+ Source: http://blogs.msdn.com/b/windowsstore/archive/2011/12/06/announcing-the-new-windows-store.aspx
- 21. FREE Windows 8 Developer Account FREE Windows Phone Developer Account FREE Xbox 360 Creator Account FREE Software, tools and resources http://www.dreamspark.com
- 23. www.xbox.com/id
- 26. http://mem false _gKMJT7 http://www.imaginecup.com Active Dates (GMT): Tue, 10 Sep 2013 00:00 - Thu, 31 Jul 2014 23:59 Join the global game revolution. Today, great games come from anywhere and people play them everywhere. On their phones, on their computers, on their tablets, in their browser, with their friends, with anyone, with everyone. The Imagine Cup Games Competition is a global contest for the best new student games and the winning team will take home $50,000 (US). Create a desktop or tablet game using Windows, or a mobile game using Windows Phone, or a browser game using Windows Azure and you could win big at the Imagine Cup World Finals in Seattle 2014.
- 27. 1.Becoming part of the conversation 2. Building trust and long-term relationships 3. Engendering platform adoption – but only if we can do 1 & 2 first 4. Working with indie startups makes us a better company It is in our DNA. Microsoft’s mission is to enable people and business around the world to realise their full potential.
- 28. What is the full breadth of our offering? Microsoft Ventures
- 29. Made in Creative UK Windows Store Spotlight Made in Creative UK is a new campaign to increase recognition of the UK’s creative talent. The UK games industry is the largest in Europe and has developed some of the most respected video game franchises Made in Creative UK are inviting UK developers to display the Made in Creative UK logo in their games and to play their part in recognising the economic and cultural contribution of the UK games sector to the global games industry. https://www.facebook.com/WindowsUK https://www.facebook.com/windowsphoneuk
- 34. What makes us unique? Access to global partner ecosystem Zero equity Well-funded, fully staffed Strong curriculum 1:1 mentoring Global Alumni Network Publishing access to Windows 8, Windows Phone & XboxOne • Continuation plans Microsoft Ventures • • • • • • •
- 38. Lift Studio In-Residence Studio • “In-Residence” Studio based at Microsoft Lift London Studio, Soho • Advice/guidance/Mentorship from industry experts • Investment • Access to Hardware and Technology • New “In-Residence” Team wanted Start Feb 2014 in Soho Office, London Contact [email protected] 38
- 41. AppCampus • A three year project, based in Aalto University: a fusion of engineering + business + design • Funded with 21M€ by Microsoft, Nokia and Aalto University. • A new kind of seed accelerator for next generation of mobile experience offering €20k - €70k • http://www.appcampus.fi 41
- 42. A Go-To-Market slingshot A Unique Accelerator • No Equity Dilution • No Revenue Share required • IPRs remain property of developers Four key facets • Award Platform • AppCademy Coaching Program • Global Alumni Network • Go-To-Market -support Our only demand is 90 days exclusivity to Windows-platform 42
- 43. Criteria Differentiation: Brand New App, OR existing App with differentiated features X WP. Mass Market Appeal: potential to generage + 1/2 M Downloads/Year and/or 10Ks€ of Revenue/Year. Great Team: experienced in Apps/Services on key mobile platforms with proven design, technical & biz capabilities. Convincing overall proposal: App design, features/content, technical solution, business model. 43
- 44. Key Features Live Tiles & Secondary Tile Push Notifications Lock Screen (WP8) Try and Buy In App Purchase (WP8) Speech (WP8) Deals/Wallet (WP8) NFC (WP8) Nokia MixRadio (WP8, App to App Communication) Nokia Maps/LBS Lenses (WP8) 44
- 45. Developers: http://www.dreamspark.com Start Ups: BizSpark http://www.microsoft.com/bizspark/ Appcampus http://www.appcamus.fi Microsoft Accelerator http://aka.ms/UKAccelerator Microsoft Cloud Services: http://www.windowsazure.com