Gamification LinkedIn compressed
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The document discusses gamification and its use in business contexts. It defines gamification as using game elements and design in non-game environments to motivate and engage people. Gamification can be used to encourage knowledge sharing, social collaboration, and employee engagement. The document also covers game design principles, player types, elements, and dynamics that can be used when designing a gamification system. It provides an example of building a gamified knowledge sharing application in OutSystems.
Gamification LinkedIn compressed
- 1. © COPYRIGHT TRANSFER SOLUTIONS B.V. WWW.TRANSFER-SOLUTIONS.COM Spreker(s) : Datum : E-mail : Gamification Michaël Kuijs 15-06-2015 [email protected] van start tot finish
- 2. Table of Contents Introduction Business Analysis Game design OutSystems Questions
- 3. Introduction Introduction – Business Analysis – Game design - OutSystems - Questions
- 11. Google Trends: Gamification Start: 2002
- 12. Gartner’s Hype Cycle for Emerging Technologies, August 2014
- 13. Game Work Tasks Repetitive, but fun Repetitive and dull Feedback Constantly Once a year Goals Clear Contradictory, vague Path to Mastery Clear Unclear Rules Clear, transparent Unclear, in-transparent Information Right amount at the right time Too much and not enough Failure Expected, encouraged, spectacular, brag about it Forbidden, punished, don’t talk about it Status of Users Transparent, timely Hidden Promotion Meritocracy Kiss-up-o-cracy Collaboration Yes Yes Speed/Risk High Low Autonomy High Mid to low Narrative Yes Only if you are lucky Obstacles On purpose Accidental
- 14. GAMIFICATION IS USING GAME ELEMENTS AND GAME DESIGN IN A NON-GAME ENVIRONMENT IN ORDER TO MOTIVATE AND ENGAGE PEOPLE INTO ACHIEVING THEIR GOALS Definition
- 15. REWARD PROGRAMS PLAYFULL DESIGN VIDEO GAMES SERIOUS GAMES
- 16. Business Analysis Introduction – Business Analysis – Game design - OutSystems - Questions
- 17. ENGAGEMENT
- 19. CUSTOMERS (ONLINE) COMMUNITIES EMPLOYEES
- 21. GAMIFICATION IS NOT A HOLY GRAIL.
- 23. Business Case
- 24. 18th of March 2015..
- 25. ..a wiki article was updated!
- 26. ±15 / 130 Employees online
- 27. 35 82 116 160 115 97 52 52 35 29 19 21 11 0 40 80 120 160 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Forum posts on Einstein (2015 based on average so far)
- 28. 1,42 forum posts per month since 2013
- 29. 0.49 1.09 1.92 2.96 4.52 3.98 2.75 3.48 4.20 4.28 4.00 2.38 3.67 0.00 1.00 2.00 3.00 4.00 5.00 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 Average number of reactions on forum posts on Einstein
- 30. KNOWLEDGE
- 32. Certificates Courses Forum Lunch seminar Pecha Kucha Night Instant messaging Transfer Café Wiki Pauzeruimte Externe fora Mango apps
- 33. Remarks We did not improve the quality of the knowledge sharing platform of which we’re trying to improve its usage There’s no use in internal knowledge sharing when you could also do it externally Our target audience might have been too small for gamification to be worth it We did gamification for the sake of gamification
- 34. Game design Introduction – Business Analysis – Game design - OutSystems - Questions
- 36. IS IT THE SENSE OF ACHIEVEMENT AND WINNING… ...IS IT THE SENSE OF COLLABORATION AND PLAYING WITH FRIENDS... ...OR IS IT THE INSTANT FEEDBACK, LEARNING NEW SKILLS AND GETTING BETTER?
- 38. INTRINSIC MOTIVATION EMOTIONAL ENGAGEMENT EXTRINSIC MOTIVATION TRANSACTIONAL ENGAGEMENT MOTIVATION
- 39. COMPETENCE RELATEDNESS AUTONOMY INTRINSIC MOTIVATION
- 40. Game design: Activity loops Activity loops Motivation Action Feedback
- 41. Game design: Activity loops
- 42. Game design: Activity loops X1 = 0 Xn = Xn-1 + 2n - 1 n = 2, 3, 4, … Level (n) Points (Xn) Difference (2n - 1) 1 0 n.a. 2 3 3 3 8 5 4 15 7 5 24 9 6 35 11 7 48 13 … … … 99 9800 197 100 9999 199
- 43. Game design: Player types Richard Bartle’s player types AchieversKillers Socialisers Explorers Acting Interacting WorldPlayers
- 44. Game design: Player types Richard Bartle’s player types
- 45. Game design: Player types Jon Radoff’s player types
- 46. Game design: Player types Jon Radoff’s player types CooperationImmersion Achievement Competition Qualitative Quantitative Many playersFew players
- 47. REWARDS
- 49. GAME ELEMENTS
- 50. GAME DYNAMICS GAME MECHANICS
- 51. REWARDS SELF-EXPRESSION ALTRUISM COOPERATION
- 52. KEEP IT POSITIVE, IGNORE THE NEGATIVE
- 53. OutSystems Introduction – Business Analysis – Game design - OutSystems - Questions
- 54. Maintenance Built in dependency analysis NFRs are built into every application – regardless of change Development Model driven development reduces time to build Integrations are simplified Operations Deployment process is automated Auditing and trouble shooting capabilities in every application WHAT WE DO DELIVER CHANGE READY APPLICATIONS FOR LESS COST
- 55. OutSystems Platform TM GameOn External Systems Solution Functional Architecture Administrator Leaderboard Dashboard – Overview Integration Casper Colleagues System management Integration REST Web Service Employee Email
- 57. LIVE DEMO
- 58. Summary Trending since 2011, maturity in 5 to 10 years The use of game design and game elements Knowledge sharing & social collaboration Built in OutSystems Webservices
- 60. READ
- 62. Tips Read! Papers, blogs, articles, books, etc. Gamification is not a holy grail Keep it positive, ignore the negative Don’t forget the fun
- 63. Questions Answers CONSULTING | MANAGED SERVICES | EDUCATION WWW.TRANSFER-SOLUTIONS.COM Introduction – Business Analysis – Game design - OutSystems - Questions