Gartner Overview

Gartner Overview

• 1.
  Gartner delivers thetechnology-related insight necessary for our clients to make the right decisions, every day.
• 2.
  Our unique insightis drawn from thousands of interactions with your clients, every day “ Gartner provides insight we can’t get anywhere else.” Wes Hayden CEO, Genesys 775 analysts Clients in 85 countries 60,000 clients 11,500 enterprises 280,000 client interactions Vertical coverage in nine industries 5,500 benchmarks 10,000 media inquiries 4,300 CIOs 55 conferences 70% of Fortune 1000 80% of Global 500 470 consultants 1,500 engagements
• 3.
  Our point ofview shapes enterprise technology buying decisions Viewed by Fortune 1000 decision makers as critical to making a short list Industry Analyst Coverage Personal Experience Word of Mouth Events Financial Analysts’ Coverage Internet Sites Marketing Collateral Media Coverage Advertising Direct Marketing Other 0% 20% 40% 60% 80% 100% Gartner Forrester IDC Data Monitor Current Analysis Jupiter Ovum Yankee None/DK Percentage of decision makers who view analyst firm as “most credible” Valued Sources Most Credible Hill & Knowlton Survey: approximately 400 IT decision markers 0% 20% 40% 60% 80% 100%
• 4.
  Three Basic WaysVendors Interact with Gartner Research based services to help service provider be more successful Driven by vendor executives A collaborative and consultative relationship designed to meet the needs of client organization. Advice You Analyst Accurate and fact based coverage created by well timed and delivered vendor briefings and other analysts interactions Generally driven by Analysts Relations Outbound or “ push ” interaction in an effort to generate positive analyst views. Valuable market insight on trends, verticals, channels, competitors, and end user wants and needs. Primarily driven by service provider market intelligence An inbound or “ pull ” interaction to gather information to help service provider make better decisions Increasing value to your business Anyone Clients Industry analyst Market intelligence provider Strategic advisor Insight You Analyst Inform You Analyst
• 5.
  Research: Insight forunderstanding your customers, competitors, markets and technologies Marketing Essentials Achieve success in your role through best practices, case studies and how-to frameworks. Your Customers Know what your customers care about. Understand their mind-set and decision-making behaviors. Inquiry analytics Search analytics Readership analytics User surveys Gartner for IT Leaders toolkits Your Markets Identify market and growth opportunities and prioritize investments. Market statistics Market forecasts Market trends Emerging markets Your Competitors Position your company and your products most effectively. Understand your competitors’ offerings and strategies. Magic Quadrants MarketScopes SWOT analyses Vendor Ratings Critical capabilities Technologies Gain a deep knowledge of the technologies you focus on. Be aware of emerging technologies. Hype Cycles Cool Vendor Reports Emerging technologies