GB TGI 2010 Q4 Nickable charts
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This document contains summaries of findings from the GB TGI Q4 2010 survey on various topics: - Online purchasers are more likely than average internet users to find out about websites through TV ads, press articles, ads on the internet, and interactive links between sites. - Users of slimming and firming creams are far more likely than average women to be influenced by celebrities and spend a lot on cosmetics and toiletries. - Among heavy oral care product users, mouthwash is the most popular product after toothpaste. - Caravan and campervan owners are more traditional and conservative in their attitudes compared to average adults. - Men with facial hair are more likely to be young,
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GB TGI 2010 Q4 Nickable charts
- 1. © 2010 Kantar Media 1 GB TGI Q4 – NEW MEASUREMENTS IN ACTION - HOW FOUND OUT ABOUT WEBSITES USED (EG TV ADS, SEARCH ENGINES ETC) - USE OF SLIMMING AND FIRMING CREAMS - ORAL CARE PRODUCTS – USE, FREQUENCY, TYPES, BRANDS - CARAVANS AND CAMPERVANS – OWNERSHIP AND SPEND - MEN: TYPE OF FACIAL HAIR HAVE
- 2. © 2010 Kantar Media 2 Source: GB TGI Q4 2010 Base: All internet users HOW ONLINE PURCHASERS FIND OUT ABOUT SITES THOSE WHO PURCHASE ONLINE AT LEAST ONCE A MONTH ARE SIGNIFICANTLY MORE LIKELY THAN THE AVERAGE INTERNET USER TO FIND OUT ABOUT THE WEBSITES THEY REGULARLY USE IN A NUMBER OF WAYS 40 45 50 55 60 Through press articles Through TV progs Through ads on the Internet Through interactive links between sites Through TV ads Find out aboutsites through... %morelikelytofindoutabout sitesthroughthismedium
- 3. © 2010 Kantar Media 3 Source: GB TGI Q4 2010 Base: All women SLIMMING AND FIRMING CREAMS USERS OF SLIMMING AND FIRMING CREAMS ARE FAR MORE LIKELY THAN THE AVERAGE WOMAN TO DO ANYTHING TO LOOK AS GOOD AS POSSIBLE AND TO BE SWAYED BY CELEBS IN THEIR CHOICES 50 100 150 200 250 Celebrities influence my purchase decisions I buy new products before mostof my friends A designerlabel improves a person'simage I spend a lot on toiletries and cosmetics I would consider having cosmetic surgery Attitudes %morelikelytoagreethan averagewoman
- 4. © 2010 Kantar Media 4 Source: GB TGI Q4 2010 Base: All adults KEY TYPES OF ORAL CARE PRODUCTS USED (EXCL. TOOTHPASTE) MOUTH WASH IS BY FAR THE MOST POPULAR PRODUCT AMONGST THOSE WHO ARE PARTICULARLY HEAVY USERS OF ORAL CARE PRODUCTS 0 10 20 30 40 50 60 70 80 90 100 Mouth wash Dental floss Interdental brush Toothpicks Oral care products %thosewhouseoralcare productsonceadayor morewhouse
- 5. © 2010 Kantar Media 5 Source: GB TGI Q4 2010 Base: All adults CARAVAN/CAMPERVAN OWNERS - WHAT MAKES THEM TICK CARAVAN AND CAMPERVAN OWNERS ARE FAR MORE TRADITIONAL AND CONSERVATIVE THAN THE AVERAGE ADULT 0 10 20 30 40 50 60 70 80 90 100 Like to take holidays in own country rather than abroad I preferholidays off the beaten track I don'twant responsibility ratherbe told whatto do I would not let children influence whatI buy I would never buy food that has been genetically modified I think health foods are only boughtby fanatics Attitudes %morelikelytoagreethan averageadult
- 6. © 2010 Kantar Media 6 Source: GB TGI Q4 2010 Base: All men MEN WITH FACIAL HAIR – WHAT MAKES THEM DIFFERENT MEN WITH FACIAL HAIR ARE MORE LIKELY TO BE YOUNG, WELL EDUCATED AND LIVE A RELATIVELY HEDONISTIC LIFESTYLE 0 10 20 30 40 50 I would choosea car mainly forits looks I like to stand out in a crowd With a credit card can buy things couldn't normally afford I prefer alternative medicine Aged under 30 I like taking risks Educated to degree level or higher %morelikelythanaverage man
- 7. © 2010 Kantar Media 6 Source: GB TGI Q4 2010 Base: All men MEN WITH FACIAL HAIR – WHAT MAKES THEM DIFFERENT MEN WITH FACIAL HAIR ARE MORE LIKELY TO BE YOUNG, WELL EDUCATED AND LIVE A RELATIVELY HEDONISTIC LIFESTYLE 0 10 20 30 40 50 I would choosea car mainly forits looks I like to stand out in a crowd With a credit card can buy things couldn't normally afford I prefer alternative medicine Aged under 30 I like taking risks Educated to degree level or higher %morelikelythanaverage man