Gbox is a self-service platform that gives content owners tools to directly market, distribute, and monetize videos on any device. It allows content owners to own customer relationships and data, control monetization strategies, and keep up to 91% of revenue. The platform has three main components: 1) a turnkey platform for video owners, 2) a sidebar app for consumers, and 3) an HTML5 video player. It uses proprietary "Rights-over-IP" technology including digital rights units and servers to provide transaction flexibility while maintaining control. Several organizations are already using Gbox, including an online video channel and a rugby club channel.