This document provides guidance on developing game narratives. It recommends defining the desired player experience first before creating the story. Key elements to consider include challenge, theme, premise, characters, and story structure. Challenge should be dynamic based on player skill. Theme sets the context while premise establishes the goal. Characters should have agency for the player and potential for empathy. Story can emerge from gameplay rather than a predetermined structure. The goal is an uncertain outcome resolved by player actions rather than a traditional authored conclusion.