GDPR - General Data Protection Regulation Preparation
0 likes139 views
The document provides an overview of the General Data Protection Regulation (GDPR) that took effect on May 25, 2018, highlighting its impact on how companies handle EU citizens' personal data. It emphasizes the necessity for active consent from individuals for data processing, the need for clear privacy policies, and the potential fines for noncompliance. Organizations collecting customer data are advised to review their practices to ensure alignment with the new regulations.
GDPR - General Data Protection Regulation Preparation
- 1. GENERAL DATA PROTECTION REGULATION (GDPR) - OVERVIEW & PREPARATION Regulation in Effect May 25th, 2018
- 2. Joe DeMicco Founder / CEO AIMG.com Email: [email protected] Twitter: @demicco LinkedIn: www.linkedin.com/in/joedemicco Company: www.aimg.com
- 3. Housekeeping Various Levels of Comfort / Experience Touch on Generalities of GDPR Discuss Preparation Tactics Discuss Tracking and Reporting Q&A
- 4. DISCLAIMER This presentation offers insight into how regulation may impact businesses and marketers. This is an overview of interpretations and recommendations based on research we’ve undertaken but does not ensure full compliance. We advise seeking legal advice and deeper individual research.
- 5. • Agreed upon by the European Parliament and Council in April 2016 • Replaces the data Protection Directive 95/46/ec • Primary law regulating how companies protect EU citizens’ personal data Companies are subject to new requirements taking full effect May 25, 2018 GDPR - WHAT IS IT? GENERAL DATA PROTECTION REGULATION
- 6. A series of changes to the way data is captured, used and managed for all individuals / citizens of the European Union. GDPR - WHAT IS IT?
- 7. The goal is to create a more consistent protection of consumer and personal data across EU nations Requiring the active consent of subjects for data processing Anonymizing collected data to protect privacy Data breach notification policy - timely The safe handling of data transfer Requiring certain companies appoint Data Protection Officer GDPR - WHAT IS IT?
- 8. GDPR FINES Associated fines for noncompliance are up to €20 million or 4% of your global turnover, whichever is greater
- 9. Although focusing on the protection of citizens, broadly speaking this is a worldwide regulation Any organization that holds, collects and uses customer data for their marketing or business communication is recommended to review their policies and processes and ensure compliance WHO IS AFFECTED?
- 10. When using cookies to track online activity it is imperative to specifically outline your privacy policy and their usage RE-MARKETING
- 11. Forms should no longer include pre-ticked checkboxes-this is considered implied consent as opposed to “freely given” Opportunity-create extremely valuable content to your buyer personas Tip-the “thank you” page is a great place to gain consent WEBSITE FORM SUBMISSION
- 12. If leveraging email addresses to create list for social media targeting it is recommended to state in your posted policies Offer ability to opt out SOCIAL MEDIA ADVERTISING
- 13. A common practice to attempt to identify website visitors is by leveraging IP tracking If tracking IPs - state in your privacy policy as IP addresses are classified as “personal data” IP TRACKING
- 14. GDPR states Privacy Policy information must be: “Concise, transparent, intelligible and easily accessible; written in clear and plain language, particularly if addressed to a child; and free of charge” YOUR PRIVACY POLICY
- 15. Re-engagement email How you obtain their personal details Why you’re contacting them What sort of content you intend to send that in the future if they opt in Their ability to update their communication preference and opt out EMAIL MARKETING
- 16. Focus on value to your recipients Offering something in return for opting in a proved to be effective Opting in via optional tick box Consent must be positive not implied EMAIL MARKETING
- 17. Q&AEmail: [email protected] Twitter: @demicco LinkedIn: www.linkedin.com/in/joedemicco Company: www.aimg.com