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![Who doesn ’t use the internet? 10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009] Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children. 70% of people living in social housing aren ’ t online – which is 28% of everyone not online [Oxford Internet Survey 2007] 70% of people over 65 have never used the internet [ONS 08]](https://image.slidesharecdn.com/111012socialmediaforpct-111012085705-phpapp02/75/General-introduction-to-social-media-11-2048.jpg)
Uploaded byMark Walker
General introduction to social media
The document provides an overview of the significance and use of social media in various contexts, including service delivery, brand awareness, and reputation management. It highlights demographic insights, the proliferation of social media users, and the importance of understanding one's audience and potential barriers to entry. Various social media platforms are discussed, alongside tips for effective engagement and measuring impact.
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General introduction to social media
- 1. An introduction tosocial media Mark Walker, SCIP
- 2. Listening BuildingRelationships Service Delivery and Development PR and Reputation Management Generating Contacts and Leads Consultation and Engagement Loyalty and Retention Web Traffic and SEO Human Resources Recommendations Brand Awareness
- 3. Communications Income GenerationServices
- 4. Outcomes of thissession Familiar with key social media platforms Familiar with role of social media in communications Recognise common barriers and how to address them More confident about use of social media in your work Identified next steps for you
- 5. What you wantto learn Exercise Post-it notes each Confidence in using social media Score yourself 0 – 5 At work At home
- 6. What on earthis happening?
- 7. Why use socialmedia? Est. 200 million Twitter users March 2011 500,000 new Twitters registering users every day More than 500 million Facebook accounts Est 17 million Britons logged into Facebook in January Est. 90 million LinkedIn users in 200 countries Average UK visitor spends 10.8 hours per month on social media 80% of those that read reviews are directly influenced by them i.e. reviews either confirmed initial choice or changed their mind 78% of web users trust recommendations from other consumers more than adverts Sources: New York Times Jan 2011, Econsultancy Internet Statistics Compendium 2010 BBC Jan 2011, Hitwise blog, Richard Sedley Cscape Slideshare.net
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- 9. There are 30Million people on Facebook in UK in Sept 2011 From www.checkfacebook.com
- 10. Who is usingthe internet? Young People Older People Wealthy People Poor People People With Disabilities Geographic Communities Communities of Interest Government Business Individuals Your Colleagues Your Volunteers Your Friends Your Family Your Funders Your Partners Your Customers Your Competitors Your Suppliers
- 11. Who doesn ’tuse the internet? 10 million adults have never used the internet of which 4 million are also socially excluded [PWC 2009] Of the 4 million, 39% are over 65, 38% are unemployed and 19% are families with children. 70% of people living in social housing aren ’ t online – which is 28% of everyone not online [Oxford Internet Survey 2007] 70% of people over 65 have never used the internet [ONS 08]
- 12. What is socialmedia?
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- 14. Who Can weHear?
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- 17. Listen and learnImage from www.flickr.com by Melvin Gaal (Mindsharing.eu)
- 18. Be useful http://www.flickr.com/photos/richevenhouse/2012636456
- 19. Measure and improvePhoto by Darren Hester via Flickr
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- 21. Tuning In: FacebookUse it for Interaction/Sharing Promotion Campaigns/Influence Service Delivery Fundraising News Events Consultation Questions to ask Groups vs Fan Pages Frequency/Workload Privacy Personal profiles Staff, volunteers, service users Measurement Quantity vs quality
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- 24. Tuning In: YouTubeUse it for Explaining Telling stories Fundraising Learning Questions to ask Which audience is it relevant to? How will you produce content? How frequently? Who and when? Measurement
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- 26. Tuning In: LinkedInUse it for Learning Building relationships Peer networks Questions to ask Who else is on it? What are they using it for? Where can I ask questions?
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- 29. Possible Benefits ofSocial Media The Halo Effect Awareness Reputation Transparency Word of mouth Empowering Advantage Intelligence Timely Collaborative Cost-effective Sustainable
- 30. The communications mixOffline Newsletter Leaflets Annual Report Postcards Events Exhibitions Face-to-face DVD/CD Online Website Email newsletter Facebook Fan Page YouTube Channel Twitter Podcast
- 31. Your Website Useit for Explaining Telling stories Fundraising News Events Opinion Campaigning/Influence Questions to ask Who uses our site? What do they use it for? Up to date + accurate? Can we easily update it ourselves? Who can update it/when? Calls to action? Feedback mechanisms?
- 32. Think internet first Low cost High impact Built for sharing Diverse Engaging Always on Flexible, dynamic Empowering
- 33. Getting to gripswith social media
- 34. Possible Barriers TimeInstead of? Or as well as? Skills Planning and delivery Culture Your own preferences Your organisation
- 35. 20 minute stepsCheck out who ’s doing what TweetDeck Tidy up your LinkedIn profile Research Keywords Read a book Talk to colleagues Image from Flickr.com by Leo Reynolds Find the time!
- 36. Useful Guides www.icrossing.co.uk/what-we-thinkTwitter 101 What is Social Media? www.nixonmcinnes.co.uk Download Marketing Guides Me and My Web Shadow Buy it online at amzn.to/mayfieldwebshadow
- 37. Who can help?www.slideshare.net/ scipmark Hashtag #nhssm www.scip.org.uk www.bethkanter.org http://nonprofitorgs.wordpress.com/ Social media planning guide www.ictchampions.org.uk/downloads
- 38. Communications Income GenerationServices
Editor's Notes
- #2 How to Choose a Database Mark Walker, SCIP, 01273 234049
- #12 Some more figures from recent surveys A lot of these people fall into groups that we as third sector organisations are working with A CHOICE ? We could pack up and go home after drawing the conclusion that these people are not using the internet so we don ’ t need to change or service delivery to reach these people with new media. They are happy outside of the circle and we are happy to work with them like that. OR We could look at ways to bring these groups inside the circle and more effective in our work and drive down social exclusion through increased digital inclusion by looking at these tools and ideas? These are the people front line organisation in OUR sector see and are seeking to support every day. We have a responsibility as LIOs to lead by example.
- #38 Objectives ...Decide what message you want to convey or what campaign to raise Audience ... Don ’ t decide on a social media platform / tool and then ask your supporters to join that platform then support you as they will first be faced with the barrier of accessing the new tool. Instead establish a presence in the platform or using the tool where you already know your target audience are. Strategy ... Have a clear idea of where the use of social media should take you – treat it like any “ traditional ” marketing campaign in this sense. Its about people and their stories. Implement ... See what others are doing, look at similar organisations. Try out tools and websites, sign up for free trials, tell a limited number of supporters at first. Sustain ... Very important. Don ’ t launch and then leave alone! Social networks need to be cultivated, conversations need to be stimulated and people need their questions and points they raise responded to. If this doesn ’ t take place the network will very quickly loose its inertia. Consider writing this “ gardening ” role into someone ’ s job description or recognising it as a key organisational task. Don ’ t be concerned if you feel the need to “ pull the plug ” on a communication idea if its not working. As most social media is free or very low cost this shouldn ’ t have a huge impact financially.