One Person's Link Bait is Another Person's News: Understanding Generational Computing
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The document explores how different generations approach technology and systems, highlighting distinct characteristics of Boomers, Gen X, Millennials, and Gen Z. It discusses how Boomers favor linear and hierarchical systems, while Gen X adapts within these frameworks, Millennials create dynamic solutions, and Gen Z embraces perspectives shaped by fandoms and group identity. The analysis is supported by data on consumer preferences across generations for various products and services.
One Person's Link Bait is Another Person's News: Understanding Generational Computing
- 2. Generational Computing How people approach systems
- 3. 3 Likes every. Single. Post. On. Facebook. Hates Pinterest
- 4. 4 Simply Cannot Explain How To Organize Apps. Again.
- 5. 5 Simply Cannot Explain How To Organize Apps. Again. Subscribes to Music Hulu Makeup Clothing
- 6. Messaging on KiK While Watching Video And Doing Homework And Sending Snaps About the KiKs
- 7. Why do these people use technology so differently?
- 9. 99 Between 12 and 18, We Build and Rebuild Identity In Our Peer Groups Understand Our Adult Place in Society Cement Vocal Accent Frame Our Mental Model of Systems
- 13. Products Evolve Within Their Own Technological Footprint
- 17. Note Note
- 18. This Makes Digital Systems Impossibly Complex Series Of Linear Machines
- 19. 1919 Maintaining Discreet Mental Frameworks Phone Friends Work
- 20. 2020 Even Though It’s Barely A Phone
- 21. 2121 Profile Pictures of Pictures
- 22. 22 Boomers: Dusty Old Thing 6.7x Affinity
- 23. 23 Boomers: 12 Tomatoes 5.3x Affinity
- 24. 24 Boomers: WomanFreebies.com 4.2x Affinity
- 25. 25 Boomers: Little Things – Amazing Stories 5.6x Affinity
- 28. 2828 What Boomers and GenXers Buy is Similar Generation X Boomers Food and drink Clothing Clothing Food and drink Subscription services Subscription services Pet Products Pet products Sports and outdoors Sports and outdoors Health and beauty Household products Household products Health and beauty Home and garden Home and garden Business purchases Business purchases Kids products Kids products Source: Datalogix, Epsilon and Acxiom
- 29. 2929
- 30. 3030
- 31. 3131 GenX: Pairs and Posing for the Viewer
- 32. 3232 GenX: Giftcards.com 3.6x Affinity
- 33. 3333 GenX: Thank You Mom By P&G 3.3x Afinity
- 34. 3434 GenX: Crockin’ Girls 3.1x Affinity
- 35. 3535
- 38. 3838 Access > Food Generation X Millennials Food and drink Subscription services Clothing Clothing Subscription services Food and drink Pet Products Kids products Sports and outdoors Sports and outdoors Health and beauty Health and beauty Household products Pet Products Home and garden Household Products Business purchases Business purchases Kids products Home and garden Source: Datalogix, Epsilon and Acxiom
- 39. 37% Un- And Underemployment
- 41. Networks to Solve Dynamic Problems Through Perspective
- 44. Fandoms Group identity in a post-sports, post-hetero-normative culture
- 45. Ships
- 48. Graphics > Words
- 49. 4949 Humanity, Control, Expression •  glitch •  90s •  Miniature •  dorm •  cinematography •  emoji •  Steal His Look/Steal Her Look
- 50. Boomers Linear Systems GenX Adapt Within Systems Millennials Create Dynamic Systems GenZ Perspectives Thank you! @mleis @Digitas_Health