The document discusses 'GeneticMax,' a new algorithm utilizing genetic algorithms for mining maximal frequent itemsets (MFIs) from large datasets, which optimizes efficiency through a lexicographic tree structure. The algorithm reduces time complexity significantly compared to existing methods, allowing for efficient global searches and practical application in various data mining tasks, such as market basket analysis. Experimental results indicate that 'GeneticMax' is scalable and effective for discovering frequent itemsets across diverse datasets.