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Genre of hip hop
- 1. Conventions of The Hip-Hop Genre Presence of irrelevant desirable women, whose purpose is to make the man seem more desirable, women are also treated like set pieces, dispensable and objects of lust from a male perspective. EXAMPLE: Candy Shop - 50 Cent. https://www.youtube.com/watch?v=SRcnnId15BA
- 2. Setting of the music video usually takes place at a club or in crowds of people who are enjoying the music and/or the rappers/singers company, this allow the audience to associate the leader rapper/singer with popularity. EXAMPLE: In Da Club - 50 Cent. https://www.youtube. com/watch?v=5qm8P H4xAss The lead musician/rapper is usually seen wearing sporting attire to show athleticism and strength, and a cool disregard for normal clothing conventions or any other loose clothing. EXAMPLES: ‘Drop It Like It’s Hot’ Snoop Dog ft. Pharrell Williams and ‘Crank That’ Souljia Boy Tell’em https://youtu.be/GtUVQei3nX4 https://youtu.be/8UFIYGkROII
- 3. https://youtu.be/2IH8tNQAzSs Camera shots tend to solely focused on the lead rapper/musician present within the music video who is usually male. The idea of male power and domination is reinforced through the presence of more males surrounding the lead musician/rapper, which emphasises their dominance as a group. EXAMPLE: ‘Caroline’ Amine The lead musician/rapper usually makes references to money, power and fame throughout the duration of the music video, these symbols of power are usually illustrated through the presence of materialistic things like sports cars and heavy gold chains. EXAMPLE ‘Lolipop’ Lil Wayne https://www.youtube.com/wa tch?v=3j8ecF8Wt4E
- 4. Hip Hop videos seem to show an opposition to suburban white America and/or ‘normal’ societal practises and expectations, these opinions can be portrayed through a comedic style or an aggressive attitude. EXAMPLE: ‘REDMERCEDES’ Amine https://www.youtube.com/watch?v=O8lFeVfYw_s Themes of drug use, sex, prostitution and partying like behaviour are common, again to show a disregard for normal societal rules and boundaries. EXAMPLE: ‘LSD’ ASAP Rocky https://www.youtube.com/ watch?v=yEG2VTHS9yg
- 5. Low camera angles to enforce power dynamic between the musician/rapper on the audience member, low-angle camera shots aim to give the impression that the musician/artist is looking down on the audience member, which reinstates their dominance and control. EXAMPLE: ‘Otis’ Kanye West, Jay Z fr. Otis Redding https://www.youtube.com/watch?v=BoEKWtgJQAU Opposition against authority (police) which aims to expose the general audience to the injustices committed against minorities. EXAMPLE: ‘Norf Norf’ Vince Staples and No Church in The Wild’ Kanye West . https://www.youtube.com/watch?v=m b6Jc4juSF8 https://www.youtube.com/watch?v= FJt7gNi3Nr4