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Gerd Leonhard: Futurist Apps
This document discusses how social, local, mobile, video and cloud technologies are shaping the future of content and apps. It notes that the "global village" is becoming a reality as these technologies allow for more connectivity and sharing. However, it also warns that many new issues will need to be addressed as behaviors and business models change radically. The document emphasizes that the future is about mobility, video, apps, advertising and content in the cloud. It suggests businesses must embrace these changes or risk being disrupted, and should focus on engagement over just return on investment.
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Gerd Leonhard: Futurist Apps
- 1. Social, Local, Mobile, Video...and the Cloud - apps and the future of content Gerd Leonhard Futurist (Media & Communications) CEO of The Futures Agency Author & Think-Tank Leader Circles Image via David Armano
- 2.
- 4. The future isalready here... Source: 1: HuffingtonPost.com 2: Google Australia 3: Kevin Kelly 4: Google Images 5: PennOlson.com
- 5. Finally, the GlobalVillage is real
- 6. Many first-time-ever issues willneed to be addressed
- 7. Hat tip toKevin Kelly
- 8. People of theCloud ...will expect a lot more than connectivity
- 9. Maybe... the Endof PCs...? EVERYTHING is about Mobile
- 10. Ads + Content+ Apps = !
- 11. Video is thenext text - and Apps are the new cable channels
- 12.
- 13. Telecom « Media» Telecom Source: Mary Meeker / Kleiner Perkins on Slideshare Cloud | Video
- 14. TeleMedia Futures: newroles!!! Content (Creators, Advertisers Publishers etc) Device Telcos & Makers Operators Search / Tech i.e. Media 2.0 Social Networks
- 15. Get ready forfood chain conflicts
- 16. Average engagement peruser Average involvement per user Average premiums per user
- 17. Guess what theywill do with this $35 Aakash Tablet
- 18. Radical Behavior Changeseverywhere
- 19. The end ofmasses? Source: thecarbonara blog
- 20. € 10 Devices.Soon. The iSlate
- 24. The keywords FAST.NOW. RELEVANT. ME. PERSONAL. HUMAN.
- 25. ‘Consumers’ are leaping -what about your business?
- 26. Disruption and Lubrication is the name of the game
- 28. Disrupt yourself orbe disrupted
- 29.
- 30.
- 31. Tell a goodstory. ALWAYS.
- 32. Make Sense notNoise curation
- 33. Apps: Stage Experiences!!! Source: Joseph Pine Ted Talk
- 34.
- 35. ‘Open’ is thenew default Source: Alan Moore via Slideshare
- 36. Image licensed fromsevensheaven.nl
- 37. “Becoming an openbusiness is truly challenging” Steve Rubel / Edelman Digital
- 38. Obsession with Controlcan be a tiny problem:) Source: ARS
- 40. Fluid + Feels-Like-Free+ Freemium | Upselling +
- 41. Paid with Dataand / or Attention
- 42. The problem isnot the ‘pay’ - it’s the wall! Quelle:
- 43. Freemium is good*but not for everyone!
- 44. ‘3rd party pays’and Branded Content will explode
- 45. Advertis ing become s Content , too
- 46. Advertising 1.0 isunsustainable
- 47. Advertising = Content Marketing = Curation Brands = Publishers Marketers = Storytellers Consumers = Participants
- 48. Focus on RoE(ngagement)not (just) RoI
- 49. Be a Market-Maker*not a market-waiter ;(
- 50.
- 51.
- 53. Gerd.fm/freepdfs (Kindle)
- 54.