Germin8 -Social Media Metrics
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The document discusses the importance of social media metrics for brands, emphasizing the need for engagement, effective content strategies, and audience interaction. It outlines challenges brands face in building their audience, creating resonating content, and measuring campaign effectiveness. Additionally, it highlights the benefits of analyzing key metrics, competitive benchmarking, and optimizing content strategies for enhanced brand performance.
Germin8 -Social Media Metrics
- 2. 2Visit us at germin8.com Overview • Social channels reflect the reputation of a brand. Any activity on these channels is scrutinized by brand loyalists as well as competitors, resonating in the online and offline space. • Brands use social channels for different purposes – to create engagement and communication, encourage brand loyalty, expand sales and increase digital exposure on a whole. • Brands prepare fairly elaborate and long term content strategies with some buffer to adjust for unforeseen or temporal events • Brands put a lot of effort and money on these channels to prepare quality content, promote content, maintain these channels and setup a team to create an effective two-way channel of communication.
- 3. 3Visit us at germin8.com Challenges • Build audience on these channels that is indicative of the target audience of the brand in order to amplify their reach and awareness. • Create content that resonates with the channel’s and the brand’s intended audience to foster more engagement. • Engage with their audience on the social channels in a timely and sensitive manner to create meaningful interactions and conversations. • Check effectiveness of their campaigns on more awareness and fans • Build a community of brand advocates and influencers to gain trust of newer audience and create loyalists. • Being adaptable and responsive in a real-time environment which requires a faster turn-around time than traditional media.
- 4. 4Visit us at germin8.com Benefits and Value Add • Measure key metrics related to audience, content and responsiveness of the brand, helping understand the areas of improvement. • Tune your content strategy based on what kind of posts receive maximum engagement. Also guides you on the various times to post in order to get closer to audience activity • Categorize your content strategy into different themes and campaigns to measure its effectiveness and spend your effort and money in the right direction • Measure your turn around times and response rates so that you can be more proactive on your channel and follow up with your Social Media team • Constantly check how is your brand performing against your own targets • Benchmark some metrics against self and/or competition so that targets and expectations can be set. Take a peek inside what works for your competitor
- 5. 5Visit us at germin8.com Features • Defining the key metrics that matter for your brand • Social coverage of Facebook and Twitter, the two most used social networks across all sectors. Youtube and Instagram on the roadmap. • Configure your own content categories • Ability to set your own targets right in the dashboard • Switch the dashboard to view what works for your competitor • Intuitive dashboard and widgets to give you insights rather than numbers • Access to 6 month of historic data for Facebook • Easy exports at various points in the dashboard for reporting
- 6. 6Visit us at germin8.com Use Case 1 – Competitive Benchmarking • One stop snapshot of the brand and its standing on the Leaderboard • Catch up metrics to help the brand overcome their competition • See how you perform for Last 7 days vs a particular campaign month
- 7. 7Visit us at germin8.com Use Case 2 – Self Analysis • Understand what is working for your brand and what is not • Set your own targets and proactively measure your progress against them • Plugin relevant metrics from Facebook Insights to get a holistic picture
- 8. 8Visit us at germin8.com Use Case 3 – Content Strategy • Categorize your posts into various themes and campaigns and check effectiveness of each • Find out what kind of posts receive more engagement with respect to the competition
- 9. 9Visit us at germin8.com Use Case 4 – Content Scheduling • Find out the best times to post for your brand based on audience activity • Understand your competitor posting strategies and fine tune the same mind space for your audience
- 10. 10Visit us at germin8.com Use Case 5 – Social Responsiveness • Find out your best/worst/average turn around times • Understand how heavy is your lower sediment of delayed response times
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