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Get More from Server Virtualization:
              Tap the App




Mark Yohai & Greg O’Connor – Jan 28, 2010
Housekeeping
               • Please
                 Participate
               • Use the
                 GoToWebinar
                 controls to ask
                 questions
               • We’ll take most
                 at the end
First Installment of a 3 part series
• Get more from server virtualization
  – This Webinar
• Building the foundation for private/hybrid
  cloud
  – Feb 18, 2010 @ 11AM EST
• Decreasing TCO with server-side
  Application Virtualization
  – Mar 11, 2010 @ 11AM EST
• Please Register at www.appzero.com
Today’s Webinar Topics

• Benefits and pitfalls of server
  virtualization
• Next Step: server-side application
  virtualization
• Setting the stage for adopting cloud
  computing
The Business of Server Virtualization

             VMWare Revenue

$2,000,000
$1,800,000
$1,600,000                               • VMWare Revenue
$1,400,000
$1,200,000                                 Growth
$1,000,000
 $800,000                                  – $700M -> $1.8B
 $600,000
 $400,000                                • Doing Something
 $200,000
      $-
             2006      2007       2008
                                           right
                    Year Ending
The Appeal of Server Virtualization
• Reduced costs
• Reduced complexity
• Simplified management
• Addresses fault / disaster recovery
  needs
• Better utilizes IT resources
What Customers Say
                     Strengthens
                      Business
                      Continuity



  Easier to
  Manage..
  Easier to
  Recover


                                   Meet its DR
                                   Requirement
                                        s
     Address
      Server
   Consolidatio
     n and DR
    Challenges
What Are the Pitfalls
          • Virtual Machine
            Overload




SOURCE: Server virtualization: planning and pitfallsBy Garry Kranz, Contributor - SearchDataCenter.com
What Are the Pitfalls
          • Virtual Machine                                                                         – "They set up virtual
            Overload                                                                                  servers to test new
                                                                                                      applications and keep
                                                                                                      setting them up and
                                                                                                      setting them up –
                                                                                                      until the server blows
                                                                                                      up because they
                                                                                                      didn't put a limit on
                                                                                                      how many virtual
                                                                                                      servers could be
                                                                                                      placed on a physical
                                                                                                      machine“ - Rick
                                                                                                      Villars IDC
SOURCE: Server virtualization: planning and pitfallsBy Garry Kranz, Contributor - SearchDataCenter.com
What Are the Pitfalls
          • Virtual Machine                                                                         – “We virtualized servers
                                                                                                      but didn't get rid of them.
            Overload                                                                                  We still have all the
                                                                                                      management and
                                                                                                      maintenance issues you
          • Failure to Manage                                                                         have to contend with
                                                                                                      when not really
                                                                                                      consolidating the
                                                                                                      (physical) servers," Niraj
                                                                                                      Patel - GMAC.
                                                                                                    – "There's no point in going
                                                                                                      to a platform like VMware
                                                                                                      if your cost of operations
                                                                                                      is [going to be]
                                                                                                      increased," Phil Dawson -
                                                                                                      Gartner.
SOURCE: Server virtualization: planning and pitfallsBy Garry Kranz, Contributor - SearchDataCenter.com
What Are the Pitfalls
          • Virtual Machine                                                                         – “It's not solely a
            Overload                                                                                  technical decision
                                                                                                      and it's not an
                                                                                                      architecture that
          • Failure to Manage                                                                         should be developed
                                                                                                      in a vacuum without
                                                                                                      the involvement of
          • Cultural Resistance                                                                       the business units,"
                                                                                                      Kris Domich –
                                                                                                      Dimension Data



SOURCE: Server virtualization: planning and pitfallsBy Garry Kranz, Contributor - SearchDataCenter.com
What do we hear?
               • High Software TCO
     Its       • Long provisioning

   About         times

               • Low infrastructure
    The          utilization ( still! )

               • How to leverage
   App!          Cloud?
Today’s Webinar Topics

• Benefits and pitfalls of server
  virtualization
• Next Step: server-side application
  virtualization
• Setting the stage for adopting cloud
  computing
Virtualization Evolution …


                           Virtual Machines                         App    App      App   App    App      App

                                              App    App      App         AppZero               AppZero

                                                                            OS                    OS
                            App   App   App
                                                    AppZero         Virtual Machine       Virtual Machine
         Application
                            OS    OS    OS
                                                      OS
                                                                          ESX Server
           OS
                            ESX Server




                           Physical Server    Physical Server
     Physical Server                                                 Physical Server

                                                            Server App
 Data Center 1.0       Hypervisor Vision                   Virtualization
   Pre - 2001             2001 - 2015                         2010-2025
                           Server                              App
                        Consolidation                      Consolidation

                        Continuity/DR                      App Mobility
How AppZero Helps…
 AppZero Solution
 • Isolate Applications from OS – fewer gold images
 • Isolate Applications from each other – consolidate on fewer OS
 • Share/Reuse “gold” Application images across many OS instances
      •   Less to manage
 • Assault SW Lifecycle Costs
      •   Install/Deploy/Patch/Update
      •   Both App + OS
 • Add a verb to the SW Lifecycle Vocabulary: MOVE
      •   Across Lifecycle Stages •     Across Boundaries
           • Dev                         • Physical
           • Test                        • Virtual
           • Prd                         • Datacenter
                                         • Cloud




15
Installing an App




                App
             Server 2003
Virtualizing an App


                 App

                 VAA
                 App
             Server 2003
What is a VAA?


                         A Virtual Application
                         Appliance ( VAA ) is
                          a collection of files
              VAA            that includes
                         Everything the App
           Server 2003     needs … but with
                                ZeroOS
What is a VAA?

             VAA
VAA’s are 100% Mobile


                         •   Server 2003->Server 2008




              VAA
           Server 2003
VAA’s are 100% Mobile


                         •   Server 2003->Server 2008
                         •   Physical -> Physical



              VAA
           Server 2008
VAA’s are 100% Mobile


                       •   Server 2003->Server 2008
                       •   Physical -> Physical
                       •   Physical -> VMWare

             VAA
            Physical
VAA’s are 100% Mobile


                     •   Server 2003->Server 2008
                     •   Physical - Physical
                     •   Physical – VMWare
                     •   VMWare - HyperV
             VAA
            VMWare
VAA’s are 100% Mobile


                     •   Server 2003->Server 2008
                     •   Physical - Physical
                     •   Physical – VMWare
                     •   VMWare – HyperV
             VAA     •   Any -> Cloud

            HyperV
VAA’s are 100% Mobile


                     •   Server 2003->Server 2008
                     •   Physical - Physical
                     •   Physical – VMWare
                     •   VMWare – HyperV
             VAA     •   Any -> Cloud
                     •   Cloud -> Datacenter
             Cloud
VAA’s can be Consolidated…


                       •   Not only isolated from OS
                       •   Isolated from each other
                       •   This reduces
                            –   Image Sprawl
           VAA   VAA
                            –   License Sprawl
                                  •   OS
                                  •   Agents
                       •   This increases
                            –   Utilization/Density
VAA’s can be Layered…




             VAA
VAA’s can be Layered…



             VAA
             VAA
VAA’s can be Layered…


             VAA
             VAA
…Layers can be Shared & Reused
     Identity         Separate application layers into
 Machine Instance   discrete entities
 Machine Output        Each VAA contains all that is
                    needed to run its layer including
 Database config    files and registry entries
    Master DB
                      Instances may be made unique,
 Runtime Specific   such as for IP address, using
                    Application Identity VAAs
 Database runtime

   Executables
                     Reuse means much less to
                    manage and better leverage
     Services
What’s the benefit of Sharing/Reuse?
       – If I Support 1000 servers ( real or virtual or cloud ) …
            • 2 Versions of AppServer
            • 2 Versions of DB
            • 2 Versions of OS
       –   500 servers are OS1, the other 500 are OS2
       –   500 servers are DB1, the other 500 are DB2
       –   250 Servers on OS1 are AppServer 1, 250 AppServer 2
       –   250 Servers on OS2 are AppServer 1, 250 AppServer 2


  •   Traditional Approach                  •   With VAA….
       – OS or DB Update                         –   4 VAA
                                                       •   1 for each DB Version
            • Crawl thru 500-1000
              Machines                                 •   1 for each AppServer Version
                                                 –   2 Gold OS Image
       – AppServer Update
            • Crawl thru 250-500 Machines   •   OS or DB Update
                                                 –   Update 1 or 2 Images/VAA
                                            •   AppServer Update
                                                 –   Update 1 or 2 VAA

      Reducing the number of things to manage thru the lifecycle simplifies
      operations and reduces costs ( customers say by 80% or more )
Tap the App: Patch/Update

  AppZero VAA               Virtual Machines
                 Virtualization
                doesn’t change
                 how OS/App
                  Patches are
                  Managed –
                Software TCO is
                   the same
                       Single point of
 Fewer OS
                         application
 Images to
                        patch/update
maintain –
                         Lowers SW
Lowers SW
                            TCO
   TCO
Today’s Webinar Topics

• Benefits and pitfalls of server
  virtualization
• Next Step: server-side application
  virtualization
• Setting the stage for adopting cloud
  computing
Setting the Stage for Cloud
Data Center         Life Cycle Action        Data Center
Network Storage                               Server Pool
                    Instant Provisioning:
  VAA Catalog       No Install/Config
  App 1   App 1.1   headaches
                    Updates:
  App 2   App 2.1   Risk and Hassle free

                    Rollback:
                                              * Cloud
  App 3   App 3.1
                    Simple & Easy
                    Rollbacks
                    Utilization:
                    Dynamic/flexible
Application Data                            Amazon/GoGrid
                    Single Gold Image:        Public or Private
                    Reduces errors

                    Stateless:
                    Movement D2C2C
Bringing it all Together

                 VAASQL
Data Center




                  NJX90                              NJX92
              MS Windows 2003                    MS Windows 2008




                                      NJX91
                                  MS Windows 2003




                                                    VAASQL
                                                     VAASQL
                                                      VAASQL
EC2




                                                    Storage

                    EC2 1            EC2 2
                 Windows 2003     Windows 2003
GoGrid




                                                     Storage

                  GoG 1           GoG 1
                Windows 2008    Windows 2003
AppZero VAA Summary
  With AppZero
  • 100% mobility
       •   Physical, Virtual, Datacenter, Cloud


  • 80% reduction in Software TCO
       •   speeds time to service business needs


  • 66% Increase in consolidation ratios
       •   reduce server, image, and license sprawl
Wrap Up
• Please join the Next Installment:
  – Building the foundation for
    private/hybrid cloud
     • Feb 18, 2010 @ 11AM EST
• Share this recorded session with your
  colleagues
     • Available on www.appzero.com
Wrap Up
• Ready to take a deeper look?
  – Contact: sales@appzero.com
• Connect directly with us
  – Mark Yohai – VP Sales and Bus Dev
  – myohai@appzero.com
  – Greg O’Connor – CEO
  – goconnor@appzero.com
• Thank you for your Time!

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Get More from Server Virtualization

  • 1. Get More from Server Virtualization: Tap the App Mark Yohai & Greg O’Connor – Jan 28, 2010
  • 2. Housekeeping • Please Participate • Use the GoToWebinar controls to ask questions • We’ll take most at the end
  • 3. First Installment of a 3 part series • Get more from server virtualization – This Webinar • Building the foundation for private/hybrid cloud – Feb 18, 2010 @ 11AM EST • Decreasing TCO with server-side Application Virtualization – Mar 11, 2010 @ 11AM EST • Please Register at www.appzero.com
  • 4. Today’s Webinar Topics • Benefits and pitfalls of server virtualization • Next Step: server-side application virtualization • Setting the stage for adopting cloud computing
  • 5. The Business of Server Virtualization VMWare Revenue $2,000,000 $1,800,000 $1,600,000 • VMWare Revenue $1,400,000 $1,200,000 Growth $1,000,000 $800,000 – $700M -> $1.8B $600,000 $400,000 • Doing Something $200,000 $- 2006 2007 2008 right Year Ending
  • 6. The Appeal of Server Virtualization • Reduced costs • Reduced complexity • Simplified management • Addresses fault / disaster recovery needs • Better utilizes IT resources
  • 7. What Customers Say Strengthens Business Continuity Easier to Manage.. Easier to Recover Meet its DR Requirement s Address Server Consolidatio n and DR Challenges
  • 8. What Are the Pitfalls • Virtual Machine Overload SOURCE: Server virtualization: planning and pitfallsBy Garry Kranz, Contributor - SearchDataCenter.com
  • 9. What Are the Pitfalls • Virtual Machine – "They set up virtual Overload servers to test new applications and keep setting them up and setting them up – until the server blows up because they didn't put a limit on how many virtual servers could be placed on a physical machine“ - Rick Villars IDC SOURCE: Server virtualization: planning and pitfallsBy Garry Kranz, Contributor - SearchDataCenter.com
  • 10. What Are the Pitfalls • Virtual Machine – “We virtualized servers but didn't get rid of them. Overload We still have all the management and maintenance issues you • Failure to Manage have to contend with when not really consolidating the (physical) servers," Niraj Patel - GMAC. – "There's no point in going to a platform like VMware if your cost of operations is [going to be] increased," Phil Dawson - Gartner. SOURCE: Server virtualization: planning and pitfallsBy Garry Kranz, Contributor - SearchDataCenter.com
  • 11. What Are the Pitfalls • Virtual Machine – “It's not solely a Overload technical decision and it's not an architecture that • Failure to Manage should be developed in a vacuum without the involvement of • Cultural Resistance the business units," Kris Domich – Dimension Data SOURCE: Server virtualization: planning and pitfallsBy Garry Kranz, Contributor - SearchDataCenter.com
  • 12. What do we hear? • High Software TCO Its • Long provisioning About times • Low infrastructure The utilization ( still! ) • How to leverage App! Cloud?
  • 13. Today’s Webinar Topics • Benefits and pitfalls of server virtualization • Next Step: server-side application virtualization • Setting the stage for adopting cloud computing
  • 14. Virtualization Evolution … Virtual Machines App App App App App App App App App AppZero AppZero OS OS App App App AppZero Virtual Machine Virtual Machine Application OS OS OS OS ESX Server OS ESX Server Physical Server Physical Server Physical Server Physical Server Server App Data Center 1.0 Hypervisor Vision Virtualization Pre - 2001 2001 - 2015 2010-2025 Server App Consolidation Consolidation Continuity/DR App Mobility
  • 15. How AppZero Helps… AppZero Solution • Isolate Applications from OS – fewer gold images • Isolate Applications from each other – consolidate on fewer OS • Share/Reuse “gold” Application images across many OS instances • Less to manage • Assault SW Lifecycle Costs • Install/Deploy/Patch/Update • Both App + OS • Add a verb to the SW Lifecycle Vocabulary: MOVE • Across Lifecycle Stages • Across Boundaries • Dev • Physical • Test • Virtual • Prd • Datacenter • Cloud 15
  • 16. Installing an App App Server 2003
  • 17. Virtualizing an App App VAA App Server 2003
  • 18. What is a VAA? A Virtual Application Appliance ( VAA ) is a collection of files VAA that includes Everything the App Server 2003 needs … but with ZeroOS
  • 19. What is a VAA? VAA
  • 20. VAA’s are 100% Mobile • Server 2003->Server 2008 VAA Server 2003
  • 21. VAA’s are 100% Mobile • Server 2003->Server 2008 • Physical -> Physical VAA Server 2008
  • 22. VAA’s are 100% Mobile • Server 2003->Server 2008 • Physical -> Physical • Physical -> VMWare VAA Physical
  • 23. VAA’s are 100% Mobile • Server 2003->Server 2008 • Physical - Physical • Physical – VMWare • VMWare - HyperV VAA VMWare
  • 24. VAA’s are 100% Mobile • Server 2003->Server 2008 • Physical - Physical • Physical – VMWare • VMWare – HyperV VAA • Any -> Cloud HyperV
  • 25. VAA’s are 100% Mobile • Server 2003->Server 2008 • Physical - Physical • Physical – VMWare • VMWare – HyperV VAA • Any -> Cloud • Cloud -> Datacenter Cloud
  • 26. VAA’s can be Consolidated… • Not only isolated from OS • Isolated from each other • This reduces – Image Sprawl VAA VAA – License Sprawl • OS • Agents • This increases – Utilization/Density
  • 27. VAA’s can be Layered… VAA
  • 28. VAA’s can be Layered… VAA VAA
  • 29. VAA’s can be Layered… VAA VAA
  • 30. …Layers can be Shared & Reused Identity Separate application layers into Machine Instance discrete entities Machine Output Each VAA contains all that is needed to run its layer including Database config files and registry entries Master DB Instances may be made unique, Runtime Specific such as for IP address, using Application Identity VAAs Database runtime Executables Reuse means much less to manage and better leverage Services
  • 31. What’s the benefit of Sharing/Reuse? – If I Support 1000 servers ( real or virtual or cloud ) … • 2 Versions of AppServer • 2 Versions of DB • 2 Versions of OS – 500 servers are OS1, the other 500 are OS2 – 500 servers are DB1, the other 500 are DB2 – 250 Servers on OS1 are AppServer 1, 250 AppServer 2 – 250 Servers on OS2 are AppServer 1, 250 AppServer 2 • Traditional Approach • With VAA…. – OS or DB Update – 4 VAA • 1 for each DB Version • Crawl thru 500-1000 Machines • 1 for each AppServer Version – 2 Gold OS Image – AppServer Update • Crawl thru 250-500 Machines • OS or DB Update – Update 1 or 2 Images/VAA • AppServer Update – Update 1 or 2 VAA Reducing the number of things to manage thru the lifecycle simplifies operations and reduces costs ( customers say by 80% or more )
  • 32. Tap the App: Patch/Update AppZero VAA Virtual Machines Virtualization doesn’t change how OS/App Patches are Managed – Software TCO is the same Single point of Fewer OS application Images to patch/update maintain – Lowers SW Lowers SW TCO TCO
  • 33. Today’s Webinar Topics • Benefits and pitfalls of server virtualization • Next Step: server-side application virtualization • Setting the stage for adopting cloud computing
  • 34. Setting the Stage for Cloud Data Center Life Cycle Action Data Center Network Storage Server Pool Instant Provisioning: VAA Catalog No Install/Config App 1 App 1.1 headaches Updates: App 2 App 2.1 Risk and Hassle free Rollback: * Cloud App 3 App 3.1 Simple & Easy Rollbacks Utilization: Dynamic/flexible Application Data Amazon/GoGrid Single Gold Image: Public or Private Reduces errors Stateless: Movement D2C2C
  • 35. Bringing it all Together VAASQL Data Center NJX90 NJX92 MS Windows 2003 MS Windows 2008 NJX91 MS Windows 2003 VAASQL VAASQL VAASQL EC2 Storage EC2 1 EC2 2 Windows 2003 Windows 2003 GoGrid Storage GoG 1 GoG 1 Windows 2008 Windows 2003
  • 36. AppZero VAA Summary With AppZero • 100% mobility • Physical, Virtual, Datacenter, Cloud • 80% reduction in Software TCO • speeds time to service business needs • 66% Increase in consolidation ratios • reduce server, image, and license sprawl
  • 37. Wrap Up • Please join the Next Installment: – Building the foundation for private/hybrid cloud • Feb 18, 2010 @ 11AM EST • Share this recorded session with your colleagues • Available on www.appzero.com
  • 38. Wrap Up • Ready to take a deeper look? – Contact: [email protected] • Connect directly with us – Mark Yohai – VP Sales and Bus Dev – [email protected] – Greg O’Connor – CEO – [email protected] • Thank you for your Time!