This document discusses getting organizations and websites on the Linked Data web by following Linked Data principles. It provides an overview of Linked Data and its growth over time. The key Linked Data principles are to publish semantic data using RDF, enable linking between data through URIs, and use real URIs for identifying things. Adopting these principles allows data integration and querying across diverse datasets through standards like SPARQL. The document also discusses challenges in applying Linked Data to existing web content and standards like RDFa that embed semantic metadata directly in web pages.