Get Your Database ready for the Giving Season Now!.pdf

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We will share the slides and recording of this session with you via email later
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Diana Otero
Diana Otero is a Product Marketing Manager at
Bloomerang. She served on the board of the
Nantahala Hiking Club, one of the 31 trail
maintaining clubs of the Appalachian Trail
Conservancy, a nonproﬁt driven and powered
by volunteers.
Product Marketing Manager

Margie Worrell
Margie Worrell is the Curriculum Manager at
Bloomerang. She serves on the board of the
Peace Learning Center in Indianapolis, and has
worked extensively with nonproﬁts as both a
staff member and a lead volunteer. Her
passions include education, theatre, her two
children and her two small dogs.
Curriculum Manager, Product Marketing

Get Your Database ready for
the Giving Season Now!

Agenda
1.
2.
3.
4.
Settings
Emails
Fundraising
5.
Reports and Segments
6.
Q & A
Resources

Campaign vs Appeal
Campaigns are overarching efforts - your
EOY push is most likely going to meet
your annual goal. If so, your campaign
should be your annual campaign.
Appeals are asks, or ways the money is
coming in. Asking for a gift through a
Giving Tuesday email is an appeal. Add
appeals for each separate effort to bring
in money through the end of the year.
Sample Appeals:
● 2022 EOY Appeal
● Giving Tuesday Appeal
Resources:
● Funds, Campaigns, and Appeals
Basics
● Create and Manage Funds,
Campaigns, and Appeals
GT Database Set-up in Bloomerang

Campaign Progress: Dashboard
Track the progress of Active campaigns with a Goal
on your Dashboard.
To see a report of transactions to that
campaign, click View transactions.

Campaign
Progress:
Mobile Blossom’s Orangutan Rescue
Annual Campaign
Giving Tuesday 2022 End Date: 12/5/22

Technical
considerations
● Is your website secure?
○ Check if your website uses http or https
○ If your website isn’t secure, Bloomerang
hosts a version of your form on a secure
portal.
● Does your website load quickly so visitors
don’t get frustrated and leave before
completing their donation?
○ Check your web speed with free tools
like Google’s PageSpeed Insights. If it
looks like images are slowing down your
site, try optimizing them for free with an
online image optimizer like this one.

Maximize
revenue
Does your donation form offer recurring donations?
Do you allow donors to cover the processing costs?
Are donations properly processed through your payment
processor? Do you get notiﬁcations when a donation is
made?
Create an Online Giving Form

Put on your
donor hat
● Is it easy for website visitors to ﬁnd your
online donation form?
● Is your website mobile friendly and is it easy
to make a donation from a phone?
● What payment options do you offer?
● Does your donation form properly total and
display donation amounts?
● Does the donor receive an email receipt and
thank you message after their donation is
processed?

Notiﬁcation and Conﬁrmation Emails

How are you sharing
your forms?

Expand your
reach
● Ask your team. Can your team, board, or volunteers
share posts about your campaign? Would your
sponsors and community partners be willing to share
tagged content? It may help to create a media kit for
your team to make it easier for them to execute your
ask.
● Ask your supporters. Try including a call-to-action in
your donation thank-you email or thank-you page that
asks donors to share a #GivingTuesday campaign post
on social media after they’ve donated. Not only can
this help them feel good about their contribution, it
can indirectly inspire their network to donate as well.
Never underestimate the power of a share!
Now is the time to rally your team and get your
group of social ambassadors together to help
amplify your message.

Share your
Bloomerang
donation form
on Facebook
(video)

Giving Season Email Plan
● What will you send prior to the giving season to help
your donors understand the impact of your work?
● What can you send day of to encourage engagement with your
organization and encourage social media sharing?
● What can you send as a follow up to show gratitude for your donors?
● But more importantly, what can you do now?
○ What can you create and schedule in advance?
○ Be thinking of the next touch point AFTER the
acknowledgement and thank you.

Source: Bloomerang
Sample post-giving season communication
plan

Email is easy with Bloomerang
Have a prior email that will
work with some tweaks?
Click to copy and edit the
copy to ﬁt this purpose.
No matching email
templates in your list?
Click New.

What can be scheduled in advance?
Create it, schedule it and check it off!
In Preview mode, you can select to Send
Now or Schedule for Later.

Setting the schedule
You can set the frequency to be:
● Daily
● Weekly
● Monthly
● Once
Depending upon the frequency you
select, you will be able to customize
your send schedule.
Be sure to include yourself as a
recipient so you can verify what was
sent.
What can you schedule in advance?
Consider scheduling a donation
acknowledgement/thank you for
donations made on Giving Tuesday, for
volunteers who signed up to help with
your Giving Tuesday efforts, or for any
other communication that you know
you will need to send on the big day!

Consider segmenting your donors
After you segment, create different follow-up plans
Repeat donor –
below average
donation
amount
New donor –
below average
donation
amount
New donor –
above average
donation
amount
Repeat donor –
above average
donation
amount
Consider calling them? This
could start to build a new
relationship. Or email and
tell your story and what
they can expect from your
organization.
Acknowledge their ﬁrst gift
and explain how it will be
used. Tell a story and set
stage for what will come
next.
Do something special?
Consider sending a video
thank you. Recognize that
they have gone above and
beyond.
Consider reaching out to
get feedback.

What are some other
ways to segment as you
follow up???

What types of information will you want post
giving season?
● Campaign total revenue
● Campaign average donation amount
● New donors–above average donation
● New donors–below average donation
● Returning donors–above average donation
● Returning donors–below average donation

Set up your reports and schedule to send later
You can set the ﬁlters, date and recipients for your report now!

Resources
Knowledgebase
Create an Email Template
Send a Test Email
Schedule an Email
Customize Confirmation Emails for Forms
Test Forms with Credit Card Transactions
Share Your Bloomerang Donation Form on Facebook
Year-end Appeals: Clean Up Your Database
Bloomerang Academy
Giving Tuesday Strategies
Giving Tuesday Matching Gifts
Design Engaging Emails
Get Started with Online Giving: Bloomerang Forms
Get Started with Online Giving: Kindful Forms
Peer-to-Peer Fundraising
Shared during webinar
Take Advantage Of This Sample Giving Tuesday
Timeline For Your Nonprofit
Giving Tuesday Toolkit for Nonprofits

Resources
Bloomerang Knowledgebase and Support Portal

Gain Another
Teammate in
Your Cause
Bloomerang Coaching Services
Scan or visit bloomerang.com/coachme
Learn More

Thank you for attending!
Visit our website to see more upcoming
Bloomerang Academy webinars!

Get Your Database ready for the Giving Season Now!.pdf

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