Getting In On The Buzz Forfar

Getting in on the BuzzMonday 29th November 20101pm – 4pmPractical Workshop exploring all different social media channels and identifying the best for your businessBy the end of the session you will have a business Facebook page created and a workplan to build your contacts and schedule your postsBookings: wendy.sutherland@activwebdesign.com07835 015155 facebook.com/activwebwendySocial Media Workshop

Workshop Basics Ask questionsSupport each otherHappy to answer questions at end/by emailHave a good time!Help me keep to schedule

Ice BreakerWrite what your business is about in 140 characters (length of a tweet) – a single sentenceBetween 16-20 words Clear, simple so that a five year old would understand it

words/acroynms/symbols@ - at symbol # - hash tagTags – keywords and phrases – help get your site/blog/posts foundHyperlinks – start http://www.RT – retweetPM – private messageSocial CRM – customer relationship managerTrafficDomain/URL = web address

ObjectivesAn understanding of social mediaAn understanding of channels available and what would be best for your businessA practical understanding of how to do itDiscover how it is being used by small business owner and large brandTo start your plan for your Social Media Strategy Desire to “Get in on the Buzz”

Social Media:Good or Evil?“if we had the power to reverse one modern technology advance, it would be the one which allows people to broadcast an instant retaliation to any situation. We refer to the culture of Facebook, bebo, twittering etc....we have often heard locally...how many problems are caused by kneejerk reactions .....or when someone puts out a vicious or spiteful story”Arbroath Herald“an army of 200 volunteers has sprung up in Dundee to help people trapped in their own homes....in just a few days 900 people have signed up to Facebook page for updates and 200 made themselves ready to spring into action.”Dundee Courier

What is Social Media?Content that is published with a social component i.e allows interactionInvolves building communities, networks, encourages participation and engagementNo boundaries of time or space, people can easily listenAnyone can promote anything to anyone3 parts – Publish, Share & NetworkPublish what you have, share and then network- it is not SELLING

Video – Ford Motor Company http://vimeo.com/15979645Getting others to tell others about FordBuilt Buzz prior to launchContent came from the usersUsed photo sharing, video sharing, Exclusive content to FacebookBuilt relationship and expectationDirect to consumer by passing traditional

Scarlet BakeryStarted with £200 and an idea to create a business using facebook – now about 12 weeks in is selling 5000 cupcakes a week and is in profit! - No website and no other marketingKelly’s advice: Be proactive, Be responsive, Include Personality – Generated buy in from others who become your advocates

Traditional Customer Relationship ManagerOutbound Marketing – directed towards customer – customer getting good at ignoring these messages

Social Customer Relationship ManagerInbound Marketing – the Customer is pulling the messages they want

Worksheet:Take 1 Product/Service:Website designList your KeywordsWeb designSocial mediaActiv web designWeb design angusAffordable web designWeb designerE-commerce website

Goals: - produce results that you can measure:What are your goals?Brand awarenessCustomer loyaltyLower support costsResearch & Development – reduce costsIncrease visitors to websiteIncrease enquiries for product/service – salesCustomer relationship manager

Worksheet:1.Who do you want to reach?Who are they?What problem can you fix?Anyone who needs their boiler fixed or servicedLandlordsHomeownersTenantsNational CompanyAged over 25Won’t probably be young people living at home with parentsSmall businessesVoluntary organisationsLarge organisationsIndividuals, age, gender, profession, HobbiesInterestesWithout knowing who you want to target you won’t know where to target them

2.What do you want them to do?Enquire Direct others to you to get more connectionsVisit your websiteRecommend your servicesSign up for newsletter (gather emails)Order your goods or servicesRecommend youLike your page – build your contactsWork with you – buy your services

3.What channels are available?ChannelsType of contentPhoto sharingVideo sharingPod castsSlide sharingSkillsKnowledgeHistoryArtAnything and everything

Video - You TubePeople are watching 2 million videos a dayBroad age range – 18-55Evenly divided male & female52% visit weeklyEvery minute 24hrs of video is uploadedVideo content delivered by search enginesGreat to create viral buzz and drive traffic to your websiteWhat to share: Corporate Videos, Tutorials, How to Guides, Quirky Videos, Entertainment, News, Events, Songs, Poems,

LinkedIn Business to BusinessIndividualsOnline networking Connect through 1st connections to 2nd connectionsWord of mouth recommendations64% Male, Average Age 51, 6 degrees of separation – between us and anyone elseProfessional50% company decision makers25% small business ownersMY LInkedIn Connections:Direct – 522 degrees away – 3,6003 degrees away – 329,600Total – 333,000 +

TwitterReal time – what are you doing?Tweet and retweetShare linksGrowth in older ages using Twitter18-24 most prolific usersGood for driving traffic to blogsCriticised for not being easy to useLink Facebook/Blogs to feed to Twitter “I just got a Twitter account yesterday and it’s already connecting me with a whole new world. As a blogger and freelance journalist, I’m always trolling for stories and a paid gig wouldn’t hurt either. With my handful of contacts, I’ve already found leads for both.”

FacebookFastest growing – if it were a country would be third largest in worldMore users than any other platform – (twitter 3.7m)Spending more time on than last yearComments, share, tag, add content, promote, offer adviceKelly of Scarlet Bakery – is going to tell us her story500 million users50% Log on every day25 million UK users20-29 age groupStats courtesy of clickymedia.co.uk – August 2010

What else?Blogs – blogger, blogspot,Wordpress, Joomla,great for sharing content and driving traffic to website, easy to set upBookmark sharing sites:StumbleUpon – submit and vote on webpagesDigg – community submits and votes on news stories – strong following young males working in technologyDel.icio.us – shares web bookmarksGood to reach people with same interests and hobbies – i.e people interested in photography, film, fashion, Get your site bookmarked and it could soon go viral!

4.What can you share? Industry trendsTop 10 ....Review productsHelpful booksIndustry statsPros and cons of..List of Web based toolsMyth busterSeries of postsPictureX for beginnersTo do listsPrice estimatorsGamesLoan calculatorBlog postsContent you already have on your website – share it, promote itContent you have found elsewhere – source to owner

Tips for sharing contentUse hyperlinks – direct people to youUse keywords – improve SEO – facebook & twitter are getting indexedUse hash tags on twitter – all connect over an event or topicUse direct words and acronyms – you want others to retweet use RTGIVE CONTENT FOR FREE! But ask for email in return – don’t forget email marketing

Tips for sharing contentDo it regularlyPlan itMeasure it – what is working and whenReply to commentsThank people who tweet your tweetsNot everyone will agree but let people have their opinionsLearn from othersCan use PPC advertising to grow

How do you do it? Setting up accountsLink them together – need to consider audienceUse online and offline methods to promoteOffer incentives to like your page or subscribe to blog (free download)Build your connections – ask 1st connections to introduce to 2nd

Some points to consider:Be careful about copyrightRespect others privacyGuard your own privacyBe respectful to othersConsider who will use – 1 staff member or include everyone – may need a policyDon’t be confrontationalBe responsive Remember it’s permanent and open to being republished

Measure CommentsNewsletter sign upsNew clientsSocial mentionWebsite statsAwareness of brandRTsClicks on posts/links – goo.gl will track

Extra resourceshttp://blog.hubspot.com/http://www.facebook.com/marismithInvited to Get in on the Buzz Facebook Group for ongoing supportNext Workshop: Going Viral – Getting the Buzz Buzzing!

One last thingIf you enjoyed today please tell your friends on facebook, twitter, linkedin, blog about it, upload a picture etc etcwww.facebook.com/activwebwendyThank youYou worked really hard!

Getting In On The Buzz Forfar

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