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Basics of Social Media
The document outlines the importance of social media marketing for small businesses and nonprofits, highlighting that 54% and 57% of these groups, respectively, need assistance with it. It emphasizes the role of social media in influencing purchasing decisions and provides guidance on using key platforms like Facebook, LinkedIn, and Instagram effectively. Additionally, it offers tips for content creation, engagement strategies, and leveraging email marketing to enhance social media efforts.
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Basics of Social Media
- 1. © Constant Contact2015 Basics of Social Media The why, the what, and the how for your small business or nonprofit
- 2. BE A MARKETER Allit takes is Constant Contact® #BeaMarketer
- 3. Why are wehere today? Why are we here today?
- 4. Need help?You arenot alone. n
- 5. 54% of small businesses needhelp with social media marketing- Constant Contact Small Business Survey 57% of nonprofits need help with social media marketing- Constant Contact Nonprofit Pulse Survey
- 6. Social media looksreally interesting but... I’ll never have millions of fans. Using new marketing tools sound great but... I don’t know what to say on social media. Reading what’s being said sounds useful but... I’ll never have a dedicated staff to do it right. I hear about new tools and networks every day but... I just don’t have the time to stay current.
- 7. Within a 5year time span ... 10%of small businesses used social media marketing. Source:Constant Contact Small Businesses Then & Now study 7
- 8. That went upto a whopping 87%of small businesses using social media marketing! Source:Constant Contact Small Businesses Then & Now study 8
- 9. 9 You have allyou need to get started! • Loyal, happy customers • Great customer experience • Interesting things to say!
- 10. Agenda 10 1.Why use socialmedia? 2.The top 5 social networks 3.What do I say? 4.Get started today
- 11. Agenda 11 1.Why use socialmedia? 2.The top 5 social networks 3.What do I say? 4.Get started today 1.Why use social media?
- 12. 12 1.Why use socialmedia? 74%of shoppers use social media to guide purchases Source:ODM Group 43% purchase a product shared or favorited by a friend Source:Vision Critical 84% of social media users share to show their support for a cause Source: NewYorkTimes •It influences decisions
- 13. Engagement is thenew word of mouth 13 1.Why use social media?
- 14. 14 1.Why use socialmedia? Entice to stay in touch Engage people Engagement drives social visibility Provide a “wow!” experience
- 15. Agenda 15 1.Why use socialmedia? 2.The top social networks 3.What do I say? 4.Get started today 2.The top social networks
- 16. 16 2.The top socialnetworks The “Top” Social Media networks Facebook LinkedIn Twitter Pinterest Instagram
- 17. 2.The top socialnetworks What is it? Post this: How often? Business benefit Largest social sharing site for users and businesses Text, links, photos and videos that engage, inform and promote 1-2 X per day Reach large audiences, advertising platform
- 18. 2.The top socialnetworks What is it? Post this: Social networking for businesses Content about your business, your expertise, curated content At least 2 X per week Establish your expertise, network within your industry. How often? Business benefit
- 19. 2.The top socialnetworks What is it? Post this: Social conversation and information sharing Links to news and blog posts, photos, videos At least 5 X per day Fastest way to reach your audience, customer service How often? Business benefit
- 20. 2.The top socialnetworks What is it? Post this: Social site where users pin images to boards of things they like Images of products, tips, digital content, and interests At least 5 X per day Pins can get found by search or chance and direct back to your site How often? Business benefit
- 21. 2.The top socialnetworks What is it? Post this: Mobile app for photo and video sharing Photos and videos of your biz, products and people At least 1 X per day Followers get to know you and your biz through images How often? Business benefit 21
- 22. Agenda 22 1.Why use socialmedia? 2.The top social networks 3.What do I say? 4.Get started today 3. What do I say?
- 23. 3. What doI say? Go for it on Social Media! Make your posts work for you.
- 24. 50% 30% 20% Shareinteresting and entertaining posts. Offer helpful information. Promote your business. 24
- 25. 50% Share interestingand entertaining posts 3. What do I say? 25
- 26. 30% Offer helpful information. 3.What do I say? 26
- 27. 20% Promote yourbusiness. 3. What do I say? 27
- 28. 3. What doI say? 4 people like this. 1 share 28
- 29. 3. What doI say? Susan Jones likes this. Susan Jones Let’s go! November 20 29
- 30. Likes Shares Forwards Word-of-mouth Reach your customerswhere they are. 3. What do I say? 30
- 31. 338 average number offriends per adult Facebook user source: Pew Research Center 3. What do I say? 31
- 32. SMALL is big! 5 Likes 3Shares 5 Comments 3 21 7 5 3 1 9 4 2 3 2 5 1 1 Like 2 2 4 3 Shares 5 2 1 6 3 Comments 5 1 7 3 2 3. What do I say? 32
- 33. Agenda 33 1.Why use socialmedia? 2.The top social networks 3.What do I say? 4.Get started today 3. What do I say?
- 34. 4. Get startedtoday Tip 1: Create your page • Page vs. profile • Facebook.com/pages/create • Fill out info • Add logo and cover photo Start with Facebook 34
- 35. 35 4. Get startedtoday Tip 2:Tell people you’re there! • Email marketing • Website/blog • In your store/office • Business cards • Add social links to everything • Follow your best customers and engage them Start with Facebook
- 36. 36 4. Get startedtoday Tip 3: Start posting • Post 1-2 X per day • Use the 50% 30% 20% rule • Pay attention to likes, comments and shares • Ask your audience Start with Facebook
- 37. 37 4. Get startedtoday Tip 4: Repurpose everything Start with Facebook
- 38. 4. Get startedtoday Tip 5: Make social media... 38 Start with Facebook
- 39. 4. Get startedtoday work for you. 39 • Share email newsletters • Post offers • Share photos • Give advice • Ask questions
- 40. 40 4. Get startedtoday Tip 6: Save time with simple tools • Schedule your posts with Facebook or Hootsuite • Set up searches to monitor what others are saying • Spend 20 minutes at a time, 3-5 times a week Start with Facebook
- 41. 4. Get startedtoday 41 M T W T F Time: morning Time: noon Time: morning Time: noon Time: noon Post: Monday motivation quote Post: Check out these tips Post: Interesting fact Post:What’s new at our business Post: Just for fun!
- 42. 4. Get startedtoday 42 M T W T F Time: Time: Time: Time: Time: Post: Post: Post: Post: Post:
- 43. 43 4. Get startedtoday Don’t forget about email
- 44. Use social todrive people back to your email list. 44 4. Get started today Install a Sign-up Form App to FBFacebook Business Page Create fun posts with a request to subscribe – try using imagesSocial media platforms Include a sign-up form URL in profile bioInstagram Create a beautiful image detailing how to subscribe – include link in commentPinterest Bio pages Include a sign-up form URL in profile bios to gather most interested subscribers
- 45. 45 4. Get startedtoday Get fans’ attention with the FacebookSign-up FormApp.
- 46. 4. Get startedtoday 46 Extend your reach with theSocialShare tool.
- 47. 47 4. Get startedtoday Use your Facebook and Instagram photos in your emails.
- 48. 48 • Use theShare Bar • Ask people to like, share, retweet, pin • Add social media buttons 4. Get started today Emails with social sharing buttons increase click-through rates by 158%
- 49. Next steps 49 1. Decidewhich social networks are right for you 2.Just beginning? Start with Facebook 3. Make it easy for people to find and follow you 4.Use the 50% 30% 20% rule for content 5.Schedule out your posts, plan weekly 6.Repurpose your emails, promotions on social
- 50. BE A MARKETER Allit takes is Constant Contact® #BeaMarketer
- 51. Resources 51 Get started today… 60-dayfree trial www.constantcontact.com Learn more... Local and online seminars www.constantcontact.com Scroll down to Seminars &Training Find help... Constant Contact Marketing Resources blogs.constantcontact.com/library Check out blog posts, guides, videos, infographics, recorded webinars and more!