Getting Tactical with LATAM Digital Marketing
4 likes1,529 views
The document discusses strategies for targeting Latin American markets, highlighting the importance of understanding language and cultural nuances. It covers aspects such as keyword translations, site structure alternatives, and the significance of social media in engaging users in the region. Additionally, it emphasizes the need for tailored marketing approaches, including machine translation and understanding user behavior through analytics.
Getting Tactical with LATAM Digital Marketing
- 2. #searchfest @zephsnapp HOW MOST PEOPLE FEELABOUT INTERNATIONAL
- 3. #searchfest @zephsnapp HOW I FEEL ABOUT INTERNATIONAL
- 4. CHOOSE A LANGUAGE #searchfest @zephsnapp
- 5. YOU’RE ALREADYIN THE US MARKET #searchfest @zephsnapp
- 6. 12.89% 5 YEARS AND OVER SPEAK SPANISH AT HOME #searchfest @zephsnapp
- 7. 6.15% OF WORLD SPEAKS SPANISH 2ND MOST SPOKEN IN THE WORLD @zephsnapp
- 8. 176.3 MMINTERNET USERS INLATAM #searchfest @zephsnapp
- 9. LATAM INTERNET USERS HAVE GROWN 17% INTHE LAS YEAR #searchfest @zephsnapp
- 10. LATAM USERS SPEND 21.7 HRS PER MONTH ONLINE #searchfest @zephsnapp
- 13. LET’S GET STARTED! #searchfest @zephsnapp
- 14. CHECK USERS BROWSERS IN GA #searchfest @zephsnapp
- 15. CHECK COUNTRYIN GA #searchfest @zephsnapp
- 17. START WITH ORIGINAL ENGLISH KEYWORD RESEARCH #searchfest @zephsnapp
- 18. ID THE EXISTING ENTITIES ON YOUR SITE #searchfest @zephsnapp
- 22. TRANSLATE KEYWORDS EXAMPLE Buy a house = Comprar una casa #searchfest @zephsnapp
- 23. ÜBERSUGGEST
- 26. #searchfest
- 30. GOOGLE TRENDS BY REGION #searchfest @zephsnapp
- 31. GOOGLE TRENDS FOR CITIES
- 32. YOU CANFIND ADDITIONALKEYWORDS #searchfest @zephsnapp
- 33. FINDOFFICIALSYNONYMS Comprar (Buy) Casa (House) #searchfest @zephsnapp
- 35. VERIFY CORRECT CONTEXTUAL USAGE #searchfest @zephsnapp
- 37. LINK KEYWORDS TO ACTION Comprar Casa Adquirir Domicilio Obtener Hogar Conseguir Vivienda Mercar Morada Comerciar Residencia Piso Habitación Cantón Caleta #searchfest @zephsnapp
- 38. • Adquirir domicilio • Adquirir hogar • Adquirir vivienda • Adquirir morada • Adquirir residencia • Adquirir piso • Adquirir habitación • Adquirir Cantón • Adquirir Caleta • Obtener domicilio • Obtener hogar • Obtener vivienda • Obtener morada • Obtener residencia • Obtener piso • Obtener habitación • Obtener Cantón • Obtener Caleta CREATE KEYWORD LIST #searchfest @zephsnapp
- 39. PUTTHEM IN THE ADWORDSTOOL
- 40. GET AVERAGE SEARCH VOLUME
- 43. ccTLDs PRO: Ideal if you have a physical locationand/or uniqueofferings in eachcountry CON: Start over from DAperspective #searchfest @zephsnapp
- 44. YOU DON’TNEED CCTLD’S TO RANK
- 45. SUBDOMAIN PRO: Great to promote aspecific product or service. Also can provide securitybenefits CON: Less DApassthrough #searchfest @zephsnapp
- 46. SUBFOLDER PRO: FullDA passthrough CON: Might have to take additional securityprecautions if you shareinformation. #searchfest @zephsnapp
- 47. HREFLANG IS FORCONTRIES, RARELY FOR LANGUAGE #searchfest @zephsnapp
- 50. HREFLANG INTHE HEADER In the HTML <head>section add: <linkrel="alternate"hreflang="es"href="http://es.example.com/"/> #searchfest @zephsnapp
- 51. HREFLANG INTHE HTTP HEADER If you publishnon-HTMLfiles (like PDFs): Link:<http://es.example.com/>;rel="alternate";hreflang="es"/> #searchfest @zephsnapp
- 52. HREFLANG INTHE SITEMAP Insidethe sitemap.xml <url> <loc>http://http://alturainteractive.com/</loc> <xhtml:linkrel="alternate"hreflang="es“ href="http://alturainteractive.com/es/"/> </url>
- 53. HREFLANG FORWORDPRESS XML Sitemap & Google News feeds https://wordpress.org/plugins/xml-sitemap-feed/ #searchfest @zephsnapp
- 54. TREAD CAREFULLY, DON'T GET THE COUNTRY CODE WRONG #searchfest @zephsnapp
- 58. TRANSLATING YOUR SITE #searchfest @zephsnapp
- 59. STYLE GUIDES
- 60. HOW ARE YOU GOING TO ADDRESS LATAM USERS? #searchfest @zephsnapp
- 61. USTED & TÚ BYAGE #searchfest @zephsnapp
- 62. USTED & TÚBY COUNTRY
- 63. HOW AREYOU GOING TO TRANSLATE? Machine translation Machine learning Crowdsourcing Freelancers Marketing Agency #searchfest @zephsnapp
- 65. MACHINE LEARNING TRANSLATIONS Cheap PROS #searchfest @zephsnapp
- 67. CROWDSOURCING Ubuntu did it. Is your Community big enough?
- 69. FREELANCERS It’sa crapshoot. One translatormightdo adecent job, butmightnot get the tone of your productcopy. CONS
- 70. MARKETING AGENCY Marketers know how to sell Translators don’t #searchfest @zephsnapp
- 71. LOBARATOSALECARO
- 72. WHATARE YOUGOING TOTRANSLATE? URL’s Content APP Social Media PPC #searchfest @zephsnapp
- 74. NOT TRANSLATED
- 75. TRANSLATED
- 78. RESEARCH YOUR PERSONAS IN OTHER COUNTRIES #searchfest @zephsnapp
- 79. MONTHLY VIDEO VIEWERS #searchfest @zephsnapp
- 80. #searchfest @zephsnapp MONTHLY YOUTUBE STATS (LATAM)
- 81. GO TO YOUR ANALYTICS & SELECT YOUR PAGES
- 85. MOST SUCCESSFUL PIECES #searchfest @zephsnapp
- 87. VIDEO INVENTORY: SUBTITLING FTW! #searchfest @zephsnapp
- 90. EL 95% OF INTERNETUSERS ARE ON SOCIAL MEDIA #searchfest @zephsnapp
- 91. FACEBOOK IS NUMBER 1 …IT AIN’T CLOSE #searchfest @zephsnapp
- 94. TRANSLATE EXISTING CAMPAIGNS #searchfest @zephsnapp
- 95. SOCIAL MEDIA IS IMPORTANT IN LATAM PAID SOCIAL SHOULD BE ON YOUR LIST! #searchfest @zephsnapp
- 96. FACEBOOK Share big content pieces, blog posts with great images on the timeline #searchfest @zephsnapp
- 97. FACEBOOK Ads on the right… can actually produce results #searchfest @zephsnapp
- 98. TWITTER Videos are most successful for paid posts #searchfest @zephsnapp
- 100. PROSPECTING
- 101. QUALIFICATION
- 103. LINKS BY LANGUAGE NOT BY COUNTRY
- 104. REACH OUT
- 105. PERSONALIZE
- 106. CONTACT FINDER
- 107. CONTACT FORMS
- 110. CREDITS 1. https://www.flickr.com/photos/mintakastar/5780062832 2. https://www.flickr.com/photos/dalager/456909035 3. https://www.flickr.com/photos/stickkim/6951309581 4. https://www.flickr.com/photos/wwarby/11513424364 5. http://es.wikipedia.org/wiki/Distribuci%C3%B3n_geogr%C3%A1fic a_del_idioma_espa%C3%B1ol 6. http://www.comscore.com/Insights/Presentations-and- Whitepapers/2014/2014-LATAM-Digital-Future-in-Focus 7. https://www.flickr.com/photos/orphanjones/2181251349 8. https://www.flickr.com/photos/124481497@N05/15807932302 9. https://www.flickr.com/photos/ashengrove/2158786050 10. https://www.flickr.com/photos/petitshoo/513329272
- 111. CREDITS 1. https://www.flickr.com/photos/elcamino73/6928550098 2. https://www.flickr.com/photos/bortescristian/833426359 5/ 3. https://www.flickr.com/photos/theloushe/4293692019 4. https://www.flickr.com/photos/rastafabi/490403800 5. https://www.flickr.com/photos/realeyez/506773807 6. https://www.flickr.com/photos/snugglepup/3544879722 7. https://www.flickr.com/photos/unloveable/2399932549 8. https://www.flickr.com/photos/bohman/11913623593/in /photostream/ 9. https://www.flickr.com/photos/st3f4n/4252110454 10. https://www.flickr.com/photos/theloushe/4293692019
- 112. CREDITS 1. https://www.flickr.com/photos/benstephenson/27298596 2. https://www.flickr.com/photos/ntr23/4857916442 3. https://www.flickr.com/photos/11263807@N04/7681499 402 4. https://www.flickr.com/photos/jesidangerously/51337819 42 5. https://www.flickr.com/photos/wbeem/5763532510 6. https://www.flickr.com/photos/mujitra/8839551224 7. https://www.flickr.com/photos/rolfek/7986880631/ 8. https://www.flickr.com/photos/myklroventine/358445996 0