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Getting The Word Out With Social Media
This document discusses social media and how to effectively use it. It introduces Jeff Schneider and his company Marketing Ninjas, which helps clients use internet marketing. It explains that social media is a communication tool, not sales. The top social networks - Facebook, Twitter, LinkedIn, YouTube and Google+ are summarized. It provides tips on using social media effectively including spending 20 minutes 3 times a day, only on peak times, cross-promoting between networks, and using HootSuite to manage accounts.
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Getting The Word Out With Social Media
- 1. Getting The Word OutWith Social Media
- 2.
- 3. Who am I? Jeff Schneider, MN
- 4. Who am I? Jeff Schneider, MN • Founder & President of Marketing Ninjas
- 5. Who am I? Jeff Schneider, MN • Founder & President of Marketing Ninjas • Internet Marketing Specialist
- 6. Who am I? Jeff Schneider, MN • Founder & President of Marketing Ninjas • Internet Marketing Specialist • Social Media Speaker & Trainer
- 7. Who am I? Jeff Schneider, MN • Founder & President of Marketing Ninjas • Internet Marketing Specialist • Social Media Speaker & Trainer • Appeared on Season 5 of CBC’s hit reality series Dragons’ Den where we pitched AgriConnect.com
- 8.
- 9. Marketing Ninjas? • Specializein helping clients use the Internet and web-based technology to meet their business goals
- 10. Marketing Ninjas? • Specializein helping clients use the Internet and web-based technology to meet their business goals • More website visitors, more leads, measuring & analyzing results.
- 11. Marketing Ninjas? • Specializein helping clients use the Internet and web-based technology to meet their business goals • More website visitors, more leads, measuring & analyzing results. • 3 Components of successful Inbound Marketing:
- 12. Marketing Ninjas? • Specializein helping clients use the Internet and web-based technology to meet their business goals • More website visitors, more leads, measuring & analyzing results. • 3 Components of successful Inbound Marketing: 1. Blogging / Content Creation
- 13. Marketing Ninjas? • Specializein helping clients use the Internet and web-based technology to meet their business goals • More website visitors, more leads, measuring & analyzing results. • 3 Components of successful Inbound Marketing: 1. Blogging / Content Creation 2. Search Engine Optimization
- 14. Marketing Ninjas? • Specializein helping clients use the Internet and web-based technology to meet their business goals • More website visitors, more leads, measuring & analyzing results. • 3 Components of successful Inbound Marketing: 1. Blogging / Content Creation 2. Search Engine Optimization 3. Social Media
- 15.
- 16. People Are BlockingIt Out
- 17.
- 18.
- 19.
- 20. Rethink Communication Traditional Media •TV/radio ads • Billboards • Print
- 21. Rethink Communication Traditional Media •TV/radio ads • Billboards • Print Interruption
- 22. Rethink Communication Traditional Media “New” Media • TV/radio ads • Blogging • Billboards • Social Media • Print • Online Press Release Interruption
- 23. Rethink Communication Traditional Media “New” Media • TV/radio ads • Blogging • Billboards • Social Media • Print • Online Press Release Interruption Attraction
- 24. What is SocialMedia?
- 25. What is SocialMedia? “Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.”
- 26. What is SocialMedia? “Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” Source: Wikipedia
- 27. What is SocialMedia? “Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” Source: Wikipedia “It’s media (content that is published) with a social (anyone can add to it) component.”
- 28. What is SocialMedia? “Social media is the use of web-based and mobile technologies to turn communication into interactive dialogue.” Source: Wikipedia “It’s media (content that is published) with a social (anyone can add to it) component.” Source: Mike Volpe - VP Marketing, Hubspot
- 29. Is Social Mediaa Fad?
- 30. Is Social Mediaa Fad? Fire up the video!
- 31. What is SocialMedia?
- 32. What is SocialMedia? The MOST important thing you need to understand about social media is:
- 33. What is SocialMedia? The MOST important thing you need to understand about social media is: IT IS A COMMUNICATION TOOL, NOT A SALES TOOL.
- 34. What is SocialMedia? The MOST important thing you need to understand about social media is: IT IS A COMMUNICATION TOOL, NOT A SALES TOOL. Your Primary Objective: Engage your audience and build relationships.
- 35. What is SocialMedia? The MOST important thing you need to understand about social media is: IT IS A COMMUNICATION TOOL, NOT A SALES TOOL. Your Primary Objective: Engage your audience and build relationships. Think: Cocktail Party or Networking Event...
- 36. “Should We DOSocial Media?”
- 37. “Should We DOSocial Media?” • Whether you like it or not, you’re already engaged in Social Media
- 38. “Should We DOSocial Media?” • Whether you like it or not, you’re already engaged in Social Media • People are already talking about you online
- 39. “What if someonesays something bad about us?”
- 40. “What if someonesays something bad about us?” • Everyone fears bad press.
- 41. “What if someonesays something bad about us?” • Everyone fears bad press. • Social media has made EVERYONE a publisher!
- 42. “What if someonesays something bad about us?” • Everyone fears bad press. • Social media has made EVERYONE a publisher! • With social media, word spreads like wildfire...
- 43. The Current SocialMedia Landscape
- 46. Only Worry About The Big 5!
- 47.
- 48. Facebook • The largestgathering place on the planet
- 49. Facebook • The largestgathering place on the planet • Rapidly approaching 1 BILLION users
- 50. Facebook • The largestgathering place on the planet • Rapidly approaching 1 BILLION users • 1 in every 7 people on the planet has an account
- 51. Facebook • The largestgathering place on the planet • Rapidly approaching 1 BILLION users • 1 in every 7 people on the planet has an account • 300 million check in daily
- 52. Facebook • The largestgathering place on the planet • Rapidly approaching 1 BILLION users • 1 in every 7 people on the planet has an account • 300 million check in daily • 350 million check in on a mobile device
- 53. Facebook • The largestgathering place on the planet • Rapidly approaching 1 BILLION users • 1 in every 7 people on the planet has an account • 300 million check in daily • 350 million check in on a mobile device • Average time spent online is 30-40 minutes
- 54. Facebook • The largestgathering place on the planet • Rapidly approaching 1 BILLION users • 1 in every 7 people on the planet has an account • 300 million check in daily • 350 million check in on a mobile device • Average time spent online is 30-40 minutes • Very diverse demographics
- 55.
- 56. Twitter • Over 300million accounts
- 57. Twitter • Over 300million accounts • Over 190 million active users
- 58. Twitter • Over 300million accounts • Over 190 million active users • 460,000 new signups every single day
- 59. Twitter • Over 300million accounts • Over 190 million active users • 460,000 new signups every single day • Doubling in size every 6 months
- 60. Twitter • Over 300million accounts • Over 190 million active users • 460,000 new signups every single day • Doubling in size every 6 months • Mobile-based platform
- 61. Twitter • Over 300million accounts • Over 190 million active users • 460,000 new signups every single day • Doubling in size every 6 months • Mobile-based platform • Best network for conversations
- 62.
- 63. LinkedIn • Over 100million active users
- 64. LinkedIn • Over 100million active users • Growing quickly, went public in 2011
- 65. LinkedIn • Over 100million active users • Growing quickly, went public in 2011 • Business-oriented network
- 66. LinkedIn • Over 100million active users • Growing quickly, went public in 2011 • Business-oriented network • BNI-type users looking to make connections
- 67. LinkedIn • Over 100million active users • Growing quickly, went public in 2011 • Business-oriented network • BNI-type users looking to make connections • Your professional online profile
- 68. LinkedIn • Over 100million active users • Growing quickly, went public in 2011 • Business-oriented network • BNI-type users looking to make connections • Your professional online profile • Top place for recruiters and job seekers
- 69.
- 70. YouTube • Second largestsearch engine in the world
- 71. YouTube • Second largestsearch engine in the world • Over 2 Billion views per day
- 72. YouTube • Second largestsearch engine in the world • Over 2 Billion views per day • Average user watches 15 minutes of video every day
- 73. YouTube • Second largestsearch engine in the world • Over 2 Billion views per day • Average user watches 15 minutes of video every day • More than 24 hours of video is uploaded every minute
- 74. YouTube • Second largestsearch engine in the world • Over 2 Billion views per day • Average user watches 15 minutes of video every day • More than 24 hours of video is uploaded every minute • Over 3 million users auto-share to another network
- 75. YouTube • Second largestsearch engine in the world • Over 2 Billion views per day • Average user watches 15 minutes of video every day • More than 24 hours of video is uploaded every minute • Over 3 million users auto-share to another network • Video is one of the BEST ways to engage your audience and get your message out
- 76.
- 77. Google+ • Estimated 67million users
- 78. Google+ • Estimated 67million users • Is becoming the new Google
- 79. Google+ • Estimated 67million users • Is becoming the new Google • Effectively merging personalized search and social search
- 80. Google+ • Estimated 67million users • Is becoming the new Google • Effectively merging personalized search and social search • Completely changing the search and social media landscape
- 81. Google+ • Estimated 67million users • Is becoming the new Google • Effectively merging personalized search and social search • Completely changing the search and social media landscape • Google “+1’s” directly impact your website search engine results
- 82. How Social MediaFits Into Online Communications
- 83. How Social MediaFits Into Online Communications Your Blog / Website
- 84. How Is ThePork Industry Doing It Now?
- 85. How Is ThePork Industry Doing It Now? Good
- 86. How Is ThePork Industry Doing It Now? Good • YouTube videos - personal stories, posting traditional TV campaigns, news stories
- 87. How Is ThePork Industry Doing It Now? Good • YouTube videos - personal stories, posting traditional TV campaigns, news stories Improve
- 88. How Is ThePork Industry Doing It Now? Good • YouTube videos - personal stories, posting traditional TV campaigns, news stories Improve • Strong presence on Facebook and Twitter
- 89. How Is ThePork Industry Doing It Now? Good • YouTube videos - personal stories, posting traditional TV campaigns, news stories Improve • Strong presence on Facebook and Twitter • Get creative! Think VIRAL campaign!
- 90. A Simple SystemTo Use Social Media Effectively
- 91. A Simple SystemTo Use Social Media Effectively • Spend 20 minutes doing social media marketing, 3 times per day.
- 92. A Simple SystemTo Use Social Media Effectively • Spend 20 minutes doing social media marketing, 3 times per day. • Log in only at peak times for best engagement
- 93. A Simple SystemTo Use Social Media Effectively • Spend 20 minutes doing social media marketing, 3 times per day. • Log in only at peak times for best engagement • 9am, 1pm, 6pm in your time zone
- 94. A Simple SystemTo Use Social Media Effectively • Spend 20 minutes doing social media marketing, 3 times per day. • Log in only at peak times for best engagement • 9am, 1pm, 6pm in your time zone • Spend only 5 minutes on each network.
- 95. A Simple SystemTo Use Social Media Effectively
- 96. A Simple SystemTo Use Social Media Effectively • Decide what your strategic outcome will be
- 97. A Simple SystemTo Use Social Media Effectively • Decide what your strategic outcome will be • Have a plan for what you’re going to do
- 98. A Simple SystemTo Use Social Media Effectively • Decide what your strategic outcome will be • Have a plan for what you’re going to do • Make a list and update it regularly
- 99. A Simple SystemTo Use Social Media Effectively • Decide what your strategic outcome will be • Have a plan for what you’re going to do • Make a list and update it regularly • Don’t allow yourself to get distracted. Play time comes later.
- 100.
- 101.
- 102. PowerTool: HootSuite Social MediaDashboard
- 103. PowerTool: HootSuite Social MediaDashboard
- 104.
- 105. Join me online! Toconnect with Jeff Schneider and Marketing Ninjas visit:
- 106. Join me online! Toconnect with Jeff Schneider and Marketing Ninjas visit: www.MarketingNinjas.com/connect
- 107. Join me online! To connect with Jeff Schneider and Marketing Ninjas visit: www.MarketingNinjas.com/connect or scan this with your phone…
- 108. Join me online! Toconnect with Jeff Schneider and Marketing Ninjas visit: www.MarketingNinjas.com/connect
Editor's Notes
- #2 -Introduction - We specialize in helping small to medium businesses develop and deploy inbound marketing systems that get more traffic to their website, identify more leads and close more sales. We use a variety of online marketing strategies to do this, social media being one of the most important.\n-Survey room - Who is on Facebook? Twitter? Blogging? Terrified of social media? Think it’s a waste of time?\n-Set expectations. Cell phones, interaction, not professional speaker, nervous, may sweat, kind of an introvert, but full of passion and extremely knowledgeable.\n-Fundamentals before strategies.\n
- #3 -Think Networking Event: hard sell intro example\n
- #4 -Think Networking Event: hard sell intro example\n
- #5 -Think Networking Event: hard sell intro example\n
- #6 -Think Networking Event: hard sell intro example\n
- #7 -Think Networking Event: hard sell intro example\n
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- #16 -Think Networking Event: hard sell intro example\n
- #17 -Think Networking Event: hard sell intro example\n
- #18 -Think Networking Event: hard sell intro example\n
- #19 -Think Networking Event: hard sell intro example\n
- #20 -Think Networking Event: hard sell intro example\n
- #21 -Think Networking Event: hard sell intro example\n
- #22 -Think Networking Event: hard sell intro example\n
- #23 -Think Networking Event: hard sell intro example\n
- #24 -Think Networking Event: hard sell intro example\n
- #25 -Think Networking Event: hard sell intro example\n
- #26 -Think Networking Event: hard sell intro example\n
- #27 -Think Networking Event: hard sell intro example\n
- #28 -Think Networking Event: hard sell intro example\n
- #29 -Think Networking Event: hard sell intro example\n
- #30 -Think Networking Event: hard sell intro example\n
- #31 -Think Networking Event: hard sell intro example\n
- #32 -Think Networking Event: hard sell intro example\n
- #33 -Think Networking Event: hard sell intro example\n
- #34 -Think Networking Event: hard sell intro example\n
- #35 -50% of the worlds pop. is under 30 and 96% have joined a social network\n-Fastest growing segment on Facebook is 55-65 year-old females\n-25% of search results for world’s top 20 largest brands are links to user-generated content\n-78% of people trust their friend’s recommendations, only 14% trust advertising\n-18% of TV ads generate a positive ROI, 90% of people skip ads with a PVR\n-24 of the 25 largest newspapers are experiencing record declines (NYTimes public announcement)\n-We no longer search for the news, it finds us (Japan earthquake - Twitter)\n-It’s a shift in the way we communicate, not a fad.\n-Experts predict will have a bigger impact in society than the printing press did\n-”The ROI of Social Media is Your Business Will Still Exist in 5 years” - forcing exceptional customer service, back to mom and pop shop\n
- #36 -Think Networking Event: hard sell intro example\n
- #37 -Think Networking Event: hard sell intro example\n
- #38 -Think Networking Event: hard sell intro example\n
- #39 -Think Networking Event: hard sell intro example\n
- #40 -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
- #41 -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
- #42 -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
- #43 -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
- #44 -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
- #45 -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
- #46 -Clients: Why would I want to create a platform for people to vent frustration?\n-Don’t want to scare you. Social media is simply a leverage tool.\n-Use it to your advantage. Stop selling products and service and start selling experiences.\n\n
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- #49 \n
- #50 -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
- #51 -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
- #52 -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
- #53 -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
- #54 -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
- #55 -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
- #56 -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n
- #57 -Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
- #58 -Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
- #59 -Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
- #60 -Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
- #61 -Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
- #62 -Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n
- #63 -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
- #64 -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
- #65 -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
- #66 -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
- #67 -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
- #68 -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
- #69 -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
- #70 -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
- #71 -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
- #72 -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
- #73 -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
- #74 -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
- #75 -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
- #76 -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
- #77 -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
- #78 -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
- #79 -active user - logs in at least once per month\n-Facebook is the largest gathering place on the planet\n-30-40 minutes is more time than most people devote to getting exercise and staying healthy every day\n-Facebook: over 50% of population in every major city in North America is online\n-Facebook: all demographics - Terry Regenweter example of 45-55 year old target market example\n-Twitter: doubles in size every 6 months\n-Twitter: smart phone / dumb phone example - explain demographics\n-LinkedIn: BNI-type tech-savvy users\n-YouTube: number 2 search engine, watch video 24/7 you could never watch every video\n-Marketing dollars always flow to where the eyeballs are, so doesn’t it make sense that this is where we should be marketing our businesses?\n\n
- #80 -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
- #81 -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
- #82 -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
- #83 -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
- #84 -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
- #85 -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
- #86 -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
- #87 -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
- #88 -use fishing boat analogy\n-recommend same strategy for offline marketing as well\n-capture first name and email on your website so you can market to them later\n-use an ethical bribe\n-if your social media account got shut down, you’d lose your list forever, gotta build your list\n
- #89 FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
- #90 FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
- #91 FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
- #92 FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
- #93 FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
- #94 FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
- #95 FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
- #96 FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
- #97 FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
- #98 FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
- #99 FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
- #100 FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
- #101 FarmVille example - not time to fertilize crops and check out pictures from last weekend’s BBQ\n
- #102 -Be careful with automation - YouTube example\n
- #103 -Be careful with automation - YouTube example\n
- #104 -Be careful with automation - YouTube example\n
- #105 -Be careful with automation - YouTube example\n
- #106 -Be careful with automation - YouTube example\n
- #107 -Be careful with automation - YouTube example\n
- #108 -Be careful with automation - YouTube example\n
- #109 -Be careful with automation - YouTube example\n
- #110 -Be careful with automation - YouTube example\n
- #111 -Be careful with automation - YouTube example\n
- #112 -Be careful with automation - YouTube example\n
- #113 -Be careful with automation - YouTube example\n
- #114 -Be careful with automation - YouTube example\n
- #115 -everything in one place\n-update multiple networks at once\n-schedule updates (with caution)\n-analytics program\n-mobile-based applications for updates on the go\n\n
- #116 \n
- #117 \n
- #118 \n
- #119 \n