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Getting to the Gmail Inbox: Gmail Deliverability
As of May 2014, Gmail is installed on one billion Android devices with approximately 350 million users globally. To avoid spam filters, it is essential to ensure users have opted-in, provide a clear unsubscribe process, and engage regularly with subscribers. Best practices include avoiding link shorteners and being aware of your email service provider's reputation.
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Getting to the Gmail Inbox: Gmail Deliverability
- 1. Getting to the by… Inbox!
- 2. As of May2014, Gmail is installed on a billion Android devices and there are an estimated 350 million Gmail users worldwide.
- 4.
- 5. A few thingsyou need to know…
- 7. Google makes NO apologies for being aggressive with their filtering.
- 8. Gmail actively and intentionally filters messages.
- 10. If users aren't engaging with your emails, more of your messages will wind up in the spam folder.
- 11. Here are afew things you can do to improve your results with specifically!
- 12. 1 Make sureall users are opt-in. Confirmed opt-in is even better.
- 13. 2 Publish andmaintain and clear and simple unsubscribe process.
- 14. 3 Consider includingquick action buttons in your email messages.
- 15. 4 Run frequentre-engagement campaigns and remove subscribers who haven’t opened an email or clicked on a link within a certain period of time.
- 16. 5 Be verycareful if you're promoting affiliate offers.
- 17. 6 Do notuse link shorteners. They have been abused by spammers and tend to have an Unfavorable perception with the ISPs.
- 18. 7 Be awareof your ESPs reputation… if you're not sending through your own IPs and sending domain.
- 19.
- 20. 9 Follow Gmail's best practices at all times.
- 22. For more informationon getting to the And to download the Gmail Best Practices Checklist Visit: www.EmailDelivered.com/gmail-inbox