GHC slides for dare to disrupt the numbers

GHC slides for dare to disrupt the numbers

• 1.
  What is DesignThinking The Interaction Design Foundation explains that Design Thinking… ● Is an iterative process that helps understand users (customers), challenge assumptions, and redefine problems. ● Is a way of thinking and working, as well as a collection of hands-on methods. ● Provides a solution-based approach to solving problems. ● Develops understanding of and empathy for people for whom we’re designing products or services. ● Helps us question: question the problem, assumptions, and implications. ● Is useful for problems that are ill-defined or unknown: ○ Re-frames problems in human-centric ways, ○ Creates ideas through brainstorming, ○ Adopts a hands-on approach in prototyping and testing. ● Involves ongoing experimentation: sketching, prototyping, testing, and trying out concepts and ideas.
• 2.
  Design For Delight(D4D) Deep Customer Empathy ● Create shared understanding, insights to improve customers’ lives ● Gain empathy by observing people where & when they are experiencing pains or problems Rapid Experiments with Customers ● Test our solution quickly ● Quickly learn what works, what doesn’t ● Saves valuable time & resources when making next decision Go Broad to Go Narrow ● Focus on what is most important ● Go broad by using creativity to explore many potential solutions ● Go narrow by focusing on bold solutions that delight customers Ask “How might we solve this?” Ask “What is the customer problem?” Ask “How might we test our solution before we implement it?”
• 3.
  Problem Statement I am: Iam trying to: But: Because: Which makes me feel:
• 4.
  Problem Statement -Example I am: A female engineer in a large organization I am trying to: Convince more of my peers (who are also female engineers) to contribute to open source for our company But: I don’t actually know how to get started and what is involved Because: there are no written guidelines and I don’t know who I can ask for help Which makes me feel: Alone and insecure