Engaging Donors – Case Study
Program for the Archaeology of Ancient Israel
DR GIL DAVIS
gil.davis@mq.edu.au
2Department of Ancient History
Why am I here?
Exhibit A – a living breathing example of how business experience
& skills can be applied to the world of Higher Education
3Department of Ancient History
What I will speak about
• My background
• My program at Macquarie University
• Problems for Higher Education sector engagement with business
• Solutions
• Conclusions – where to from here
4Department of Ancient History
My background
I had a lifelong passion for history and archaeology,
but an imperative to earn a living
5Department of Ancient History
Archaeology of Ancient Israel Program
• Covers the Archaeology of Ancient Israel and the Near East
• Units offered internally, externally, and through OUA
• Great interest: Introductory units – 658; advanced – 44; graduate - 33
• Language courses
• Visiting scholars
• Schools Outreach Program
• The big drawcard - Archaeological fieldwork in Israel
6Department of Ancient History
A magnet for students
7Department of Ancient History
Middle Bronze floor with
crushed storage jars Late Bronze Age Building
Egyptian copper statue lmlk jar handle
Arrow head
Who can resist a treasure hunt?
Over one million dollars
raised in three years
to fully pay for the projects
8Department of Ancient History
How did I achieve it?
• Involving stakeholders/third party endorsements
• Setting goals that matter
• Proving the concept
• Marketing
• Milestones
https://www.youtube.com/watch?v=dK_9_L71Y2U&feature=youtu.be
It’s all about building trust
9Department of Ancient History
How did I achieve it?
10Department of Ancient History
Problems for higher education
engagement with business
Exhibit A – a living breathing example of how business experience
& skills can be applied to the world of Higher Education
Applying university-think to the real world
11Department of Ancient History
Problems for higher education
engagement with business
Unappreciated problems
Superiority complex
Insufficiently horizontal structure
Plato, Apology 21d. Socrates says:
“I do not fancy I know what I do not know”.
12Department of Ancient History
Solutions
• How does the donor/partner benefit?
• How do we benefit?
• It’s not just about money
• kudos/honours
• sense of doing important work
• publicity
Conclusions: Where to from here?
• You can raise money for anything - not just sick
children and so-called worthy causes
• It’s SELLING 101 – what makes the other person tick?
• Must engender trust, and demonstrate competence
• Streamline systems to match business expectations
THANK YOU
ANY QUESTIONS?

Gil Davis | Apply business experience and skills to the world of higher education

  • 1.
    Engaging Donors –Case Study Program for the Archaeology of Ancient Israel DR GIL DAVIS [email protected]
  • 2.
    2Department of AncientHistory Why am I here? Exhibit A – a living breathing example of how business experience & skills can be applied to the world of Higher Education
  • 3.
    3Department of AncientHistory What I will speak about • My background • My program at Macquarie University • Problems for Higher Education sector engagement with business • Solutions • Conclusions – where to from here
  • 4.
    4Department of AncientHistory My background I had a lifelong passion for history and archaeology, but an imperative to earn a living
  • 5.
    5Department of AncientHistory Archaeology of Ancient Israel Program • Covers the Archaeology of Ancient Israel and the Near East • Units offered internally, externally, and through OUA • Great interest: Introductory units – 658; advanced – 44; graduate - 33 • Language courses • Visiting scholars • Schools Outreach Program • The big drawcard - Archaeological fieldwork in Israel
  • 6.
    6Department of AncientHistory A magnet for students
  • 7.
    7Department of AncientHistory Middle Bronze floor with crushed storage jars Late Bronze Age Building Egyptian copper statue lmlk jar handle Arrow head Who can resist a treasure hunt? Over one million dollars raised in three years to fully pay for the projects
  • 8.
    8Department of AncientHistory How did I achieve it? • Involving stakeholders/third party endorsements • Setting goals that matter • Proving the concept • Marketing • Milestones https://www.youtube.com/watch?v=dK_9_L71Y2U&feature=youtu.be It’s all about building trust
  • 9.
    9Department of AncientHistory How did I achieve it?
  • 10.
    10Department of AncientHistory Problems for higher education engagement with business Exhibit A – a living breathing example of how business experience & skills can be applied to the world of Higher Education Applying university-think to the real world
  • 11.
    11Department of AncientHistory Problems for higher education engagement with business Unappreciated problems Superiority complex Insufficiently horizontal structure Plato, Apology 21d. Socrates says: “I do not fancy I know what I do not know”.
  • 12.
    12Department of AncientHistory Solutions • How does the donor/partner benefit? • How do we benefit? • It’s not just about money • kudos/honours • sense of doing important work • publicity
  • 13.
    Conclusions: Where tofrom here? • You can raise money for anything - not just sick children and so-called worthy causes • It’s SELLING 101 – what makes the other person tick? • Must engender trust, and demonstrate competence • Streamline systems to match business expectations THANK YOU ANY QUESTIONS?

Editor's Notes