Global advertising update_q12012_infographic

Global advertising update_q12012_infographic

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  Digital advertising continues toshow growth across all channels Search still remains the biggest driver of ROI. As traffic on mobile and tablet devices increases 400% in a year, advertisers will increase their search investments across devices. Thus, search on devices will advance as quickly as social, and will positively influence growth in search spend globally. Look no further Google to rule them all than search UK DE Q1 2011 Q1 2012 (US) Q1 2012 (UK) US & UK overall search spend & ROI Search spend increased 16% YoY in the US and 3% YoY in the UK. Google Bing/Yahoo FR JP AU Market share by country Google continues to dominate the search space despite suffering Indexed Q1 2011 = 100 percent Bing/Yahoo Google its first loss in market share since Q1 2011. The trend in France is similar to that of the UK with Google growing YoY at Bing/Yahoo’s US CPC trends expense. In Germany, however, Google has significant market share Bing/Yahoo CPCs continue to rise, reaching an 18% increase YoY. relative to last year with a 1.6% YoY gain. Japan is much more evenly Conversely, Google shows decreases in CPCs since last quarter split between Bing/Yahoo and Google. and down 5% YoY. Keep in touch with mobile and tablet trends United United States Kingdom U.S. mobile spend and forecasts U.S. vs. U.K. mobile spend In the U.S., overall spend on mobile devices reached 7.65% in Q1, Mobile spend in the U.K. is higher than in the U.S. on pace to be 15 to 20% of search spend by the end of 2012. (11 percent in the U.K. vs. 8% in the U.S.). U.S. mobile and tablet spend Spend on tablets now exceeds smart phones, with the inflection point that occurred in October 2011. 05.11 06.11 07.11 08.11 09.11 10.11 11.11 12.11 01.12 02.12 03.12 Mobile Tablet US mobile US mobile UK mobile UK mobile US tablet US tablet UK tablet UK tablet U.S. and U.K. CPC rates U.S. and U.K. Conversion rates Mobile & tablet vs. desktop Mobile & tablet vs. desktop From clicks to “Likes,” Facebook is still fertile ♥ ♥ ... ... ♥ ♥ ♥ ♥ ... ... Facebook growth rate Facebook CPC rates Facebook engagement Brands continue to acquire fans at Facebook CPC rates have continued to Facebook post engagement increased significant growth rates and are increase by 40% quarter over quarter. by 176% YoY. The most significant on pace to double fan bases in rise in engagement rates was seen the next 14 months. immediately after the release of Timeline for brands.