GlobalGiving's Online Fundraising Workshop in Australia
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The document summarizes an online fundraising workshop presented by Amanda Briggs and Alex Clayton of GlobalGiving. It provides an overview of GlobalGiving as an online crowdfunding platform, how organizations can create online fundraising campaigns, and how to join GlobalGiving. Key points include: GlobalGiving connects over 400,000 donors with organizations in over 150 countries; organizations can start campaigns and raise funds from individuals and corporations; and joining requires completing a trial fundraising challenge on the GlobalGiving platform.
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GlobalGiving's Online Fundraising Workshop in Australia
- 1. Online Fundraising Workshop Sydney 2015 Amanda Briggs & Alex Clayton
- 2. Agenda Introductions The GlobalGiving Platform Online Fundraising: Your Organization & Network Joining GlobalGiving 2
- 4. Who are we? Who: Amanda Briggs & Alex Clayton Where: When: June-August Why? 4
- 5. Who are you? What is your name? What is the name of your organization & what is its mission? What brought you here today? 5
- 7. Our work is based on a simple but powerful goal: find organizations best positioned to solve problems in their communities and help increase their impact. 7
- 8. Our History 1997: Creation of the World Bank’s Development Marketplace 2002: Creation of GlobalGiving 2008: Launch of GlobalGiving UK 8
- 10. Our Core Values Always open. Committed to WOW! Listen. Act. Learn. Repeat. Never Settle. 10
- 11. 464K 12,300 115 $180M Unique Donors Projects Businesses CountriesIn Donations 163 11
- 12. 60K +2,400 60 $32.8M Unique Donors Organizations Corporate Partnerships CountriesIn Donations 149 2014 12
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- 17. 49%51% US International 80% 20% US International Organizations Donors Who uses GlobalGiving? 17
- 18. GlobalGiving Sustainability 10% Resources and Access for Your Organization Access to 400,000+ donors and 60+ Corporations Free trainings, tools, and campaign strategizing Free one-on-one consultations – call us anytime! Donor Management and Analysis Full Calendar of Matching Days and Organization Campaigns Rewards and benefits for being active 2% Administration Fees Keeps GlobalGiving sustainable as a NGO to provide for you Reliable connection with world wide donors and corporate partners 3% Credit Card Fees Covers standard credit card fees from donors’ cards U.S. tax deductions donations 15 % Fee 18
- 19. The majority of our donors cover a portion of the fee when making a donation, averaging out to 9% instead of 15% 19
- 21. Corporate Partnerships International Vetting Cause Marketing Employee Engagement Gift Cards Disaster Relief API (Web Services) 21
- 22. $882K 60 $135K $5.5M Microsoft YouthSpark Partnerships H.B. Fuller TripadvisorFord Motor Company Fund $3.5M Corporate Partnerships 2014 22
- 23. I have received from my team consistently positive feedback about GlobalGiving's work. No challenge we have posed has seemed beyond GlobalGiving's ability to solve. GlobalGiving matches a compelling opportunity to give with great client service. -Robert Smith, President, Eli Lilly and Company Foundation 23
- 25. What is Online Fundraising? • Who is involved in Online Fundraising? • What tools do they use? • Where are they from? • Why is Online Fundraising important? 25
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- 28. The power of crowdfunding isn’t in the funding it’s in the crowd. -Mari Kuraishi Co-founder & President of GlobalGiving Crowdfunding is the practice of funding a project by raising many small amounts of money from a large number of people, typically via online platforms. Crowdfunding isn't easy: it's time consuming and requires patience, perseverance, and resilience. 28
- 29. Campaign Fundraising Campaigns have… clear beginning and end Clear “SMART” goals an image of success 29
- 30. The average donor spends 4.2 seconds on each project page, so make sure you have your story straight. Get Your Story Straight 30
- 31. Activity Pick either your Issue, Motivation, Place, Idea or People. Give a 30 second elevator pitch on the chosen topic in relation to your organization! 31
- 32. Network Map out your network Advocates Use them to empower your campaign Community Embrace the crowd! Rely on Your Tribe 32
- 33. Start Strong Projects on GlobalGiving that receive their first donation during the first 3 days of a campaign are more likely to achieve their goal than those that don't, regardless of the length of the campaign. 33
- 34. Consider a Video 2015 GlobalGiving Video Contest Winner: Our Dreams by Freely in Hope! – https://www.youtube.com/watch?v=QyOFu3_KV Mg 34
- 35. What did you think? What elements of the video did you like? – Did they have a call to action? What would you adapt for your organization? 35
- 37. Analyze your Results Track your data: Google Analytics Sign-up & Add your unique tracking code Facebook Insights Available with 30 likes on your page Learn about your audience and their level of engagement 37
- 38. Analyze your Results Ask for Feedback: Engaging with your community Listen, Act, Learn, Repeat Feedback Labs Free Quiz to determine the strength of your Feedback loop Access tools & technology to help you improve 38
- 39. How to join GlobalGiving 39
- 40. Why GlobalGiving? • Expand your donor network • Gain Access to GlobalGiving campaigns • Connect to corporate giving • Tax-deductible donations from US and UK based donor • Tools, training, and resources to increase your funding potential 40
- 41. Application Requirements: • Program Materials: What are you doing? • Letter of Reference: Who supports you? • Certificate of Government Registration • Founding Document w/ dissolution clause • Financial Documents (2 yrs. prior& current budget) • Disbursement Information • Board Members & Senior Staff • Agree to GlobalGiving Terms & Conditions • Complete a GlobalGiving Open Challenge 41
- 42. What’s an Open Challenge? • Post a project on our site • Raise a minimum of $5000 from at least 40 unique donors • Challenges last from 15-30 days 42
- 43. Why an Open Challenge? • Help determine if GlobalgGiving is right for your organization • Help you start a STRONG campaign • Final vetting tool for organizations 43
- 44. Benefits of an Open Challenge! • Success in the Challenge earns you a permanent spot on our site! • Bonuses at the end of the Challenge – Prizes for orgs that raise the most $ and have the most unique donors • 20% Match Day in the middle of the Challenge, PLUS: – $1K to the org. that raises the most money – $1K to the org. with the most donors 44
- 46. Next Open Challenge: September 2015 Application Deadline: July 24, 2015 Questions? [email protected]
- 48. 48 Questions