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Go to Market Strategy
The document outlines a comprehensive guide to developing a go-to-market strategy, focusing on market analysis, product positioning, competition, and marketing strategies. Key elements include identifying potential users and their problems, analyzing the competitive landscape, defining unique selling propositions, and setting sales targets. It emphasizes the importance of partnerships, pricing strategies, and measurable metrics to evaluate the effectiveness of the strategy.
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Introduction to a framework for defining and understanding a Go To Market strategy.
Detailed components of market analysis, including product overview, target audience, user problems, research, competition, positioning, USPs, and competitive advantages.
Exploration of tactics within a Go To Market strategy focusing on goals, target segments, marketing, partnerships, and unconventional strategies.
Projected sales data for one month and six months to a year post-launch, detailing indirect and direct sales channels.
Strategies for pricing models and measuring marketing impact using metrics to evaluate ROI and refine strategy.
Closing remarks and offer to download and customize the template for user needs.
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Go to Market Strategy
- 1. Go To MarketStrategy How to Define a Go To Market Strategy - Rajiv Netra
- 2. Market Analysis Go To Market Market Analysis Strategy
- 3. Market Analysis • Product Overview • Who would be interested in this solution? • Users and their Current Problem • Market Research • Competitors and the Competitive landscape • Product Positioning • USP
- 4. Product Overview Product Descriptionin few lines
- 5. Who would beinterested in this Product / Solution ? Small, Medium and Large Enterprises ? Or Consumers ?
- 6. Current Problem ofPotential Users ? Identify Current Problems faced by Potential Users that the product/solution is expected to address
- 7. Market Research Identify theoverall market size for product/solution, market segmentation, user base, growth trends, etc. Depict the Market and Product potential by means of charts and graphs for couple of slides.
- 8. Competition Identify Direct Competitionand Indirect Competition
- 9. Key Differentiators withother similar products Identify the competing products / solutions with description and List down how your product differentiates from them Products Product Description Your Product Differentiators
- 10. Product Positioning Positioning iskey. Describe how it can be positioned and some of the advantages it has in terms of positioning
- 11. Sustainable Competitive Advantage Identify Tangible Advantages - IPs and Patents, etc Intangible Advantages - First in business to offer a certain feature , cost advantage, etc
- 12. USPs Identify and providethe USPs of your Product / Solution
- 13. Go To Market MarketAnalysis Go To Market Strategy
- 14. Go To Market • End Goal in a Year • Whom to sell ? • Marketing Strategies • Partnership Strategies • Channel Partner program • Pricing Strategies • Metrics and Measurement
- 15. End Goal ina Year You might want to start out with End goal in a Year or two or some suitable timeline. Mention target in Sales Numbers and Revenues.
- 16. Whom to Sell? Regions - Segments – Industries - Etc
- 17. Marketing Strategies Identifyand Detail the Marketing strategies with clear Timelines – When to start and How long to execute it? Prioritize the Marketing Strategies based on their impact and budget
- 18. Partnership Strategies What sortof Partners to tie up for GTM ? What unique benefits do they bring ?
- 19. Channel Partnership Strategies Going Channel Partner route? List down strategies for Choosing the right partners, Supporting Channel Partners, Making them work, etc
- 20. Other Go ToMarket strategies Mention other unconventional or unique strategies to reach the prospective customers
- 21. Expected Sales atLaunch Provide numbers (1month after launch) . Example representation below. Distributors Indirect Sales Resellers 20% ISVs Region - Medium and Large 80% Industries Direct Sales
- 22. Projected Sales 6months /1year after launch Provide numbers. Example representation below. Distributors Indirect Sales Resellers 40% ISVs Region - Medium and Large 60% Industries Direct Sales
- 23. Pricing strategies Study thecompetition and market and identify some unique pricing models that will entice and hook the customers
- 24. Metrics and Measurement Measurethe marketing impact and reach with metrics Identify the ROI Refine the strategy
- 25. Thank You ! Feelfree to Download and Customize this template for your needs