The document outlines the UK market for car and home insurance as well as energy, showing a significant growth potential estimated to be 3-4 times larger than the current size of £1.1 billion, largely driven by consumer inertia and barriers to switching providers. It highlights the substantial opportunity for a technology platform that can simplify the switching process, revealing that 54% of households are currently on default tariffs in the energy sector. The document also discusses the ambition to reach 3 million customers representing about 10% of UK households by 2022, emphasizing the importance of leveraging industry relationships and innovative solutions.