Going digital services

Digital
Transformation –
Services
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Because it is a
journey & not a
destination…
GOING DIGITAL

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Sandeep Raut
 Over 31 years of IT strategy, consulting, delivery experience
 Top 10 Digital Transformation Influencers to Follow Today by IDG
 Top 10 digital transformation influencers that will change your world by Enterprise
Management 360°
 Ranked #8 in Top 20 Global Thought Leaders in Digital Transformation technologies by
Thinkers360
 Ranked #7 in Global Top 100 Digital Transformation Influencers by Kcore-Analytics
 Ranked #17 in top 100 Digital Transformation influencers by Onalytica
 Ranked #2 in Top 20 Global Thought Leaders in Analytics by Thinkers360
 Ranked #3 in Top 20 Global Thought Leaders on Big Data by Thinkers360
 Top 5 Business Leaders in Business Intelligence by Onalytica
 Ranked #15 in Top 20 Global Thought Leaders in Digital technologies by Thinkers360
 He is an expert in simplifying the technology & writes his blog Simplified Analytics

• The average lifespan of companies in S&P 500 has gone down from 30 years to 15 years and it is
estimated that by next decade it will go below 10 years.
• Digital technologies overwhelmed Kodak, a true titan of the film business. Other big brands like
Borders, Circuit City and Blockbuster suffered the same fate. The dominance of Blackberry and Nokia
was overshadowed by Apple and Android smartphones.
• This is the result of many factors including digital disruption & adoption of newer technology with
new digital business models.
• Enterprises that adapt, evolve and exploit the new digital transformation reality will thrive, while those
that do not, will be lost to the sands of time like Dinosaur!!
• Digital Transformation, Big Data, Analytics, IoT, Mobility & Cloud are the hottest terms around, with a
lot of confusion even in matured organizations. This is an effort to simplify the area.
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Why Digital Transformation

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Why Digital - Uber Them Before They Kodak You
• In 2004, Blockbuster was the largest video
rental company in the US
• with 8,000 stores and revenues of $6 billion.
• Netflix came, a rival company where customers
could rent DVDs online and which offered
attractive subscription models
• Blockbuster filed for bankruptcy in 2010.

Banking & Insurance:
• How do we create a 360-degree view of our customers?
• How do we provide a seamless, real-time, omnichannel customer experience?
• Which digital technologies we shall use to know the loan defaulters upfront, and how?
• How do we give a complete freedom to our customers to compare and select a right policy, submit a
claim with ease and track their car repairs?
Healthcare:
• How do we help patients with Telemedicine and monitor their health remotely?
• How can we make patients data available to doctors and hospitals in real time for proper treatment?
Retail:
• What are the ways to give a superior in-store experience to our customers digitally?
• How do we achieve the hyper-personalization to target our customers?
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What Questions Your Business Leaders Have?

Travel:
• How do we provide personalized packages and tours based on customer preferences?
• How do we help customers the flexibility of any place, any device any time planning, booking canceling
or rescheduling their travel itineraries?
• Can we provide some exciting virtual reality experiences of several destinations to customers?
Manufacturing:
• What are the advantages of the connected digital supply chain?
• How can we reduce costs and downtime of production machinery with help of Internet of Things?
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What Questions Your Business Leaders Have?

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Digital Technology Platform
Emerging
Technologies
Digital
Integration
Digital Foresights Digital Customer
Experience
Chatbots API Business Intelligence Web Portals
Artificial Intelligence Microservices Big Data Mobile Apps
Blockchain Business Process
Management
Analytics User Experience
Internet of Things Cloud Visualizations Social Media
Augmented Reality Virtual Assistants
Virtual Reality
Cyber Security

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Need An Expert To Choose Right Digital Technology Platform
Emerging
Technologies
Digital Integration Digital Foresights Digital Customer
Experience

• Vision to provide the big picture of
what your organization will be in next
few years.
• Understand the pain points of your
target customers & work backward to
design the digital strategy with
solutions.
• We will help bring the cultural change
& synchronize four pillars of your
organization - Customers,
Employees, Partners & Suppliers.
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Develop Digital Vision And Strategy Aligned To Business

What is our current state?
• 16% of Overall Company Revenue growing at 7%+
QoQ
• Well evolved DX and DI capabilities
• “Innovator” by NelsonHall (Digital Transformation)
• “Major Contender” in first ever rating on Everest
Peak Matrix for Digital Services
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• New vertical specific Digital use cases
• Strong team in place across all regions
• Digital training and capability articulation by sales and client partners
• “On Site” capabilities across Digital Transformation technology stack
• Strong partner eco-system
• Acquired platform capabilities
• Relationships with RFP influencers
How will we win?4
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1 2
3
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5
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What is our winning aspiration?
• Digital “Leader” rating by partner analyst firms
• Continued double digit growth rates
• Customer digital “value add” reputation of ABC beyond low cost
developer for Digital Transformation opportunities
• Preferred partner status by priority alliances
Where will we play ?
• Global customer and opportunity footprint
• Front end Digital component across customers in all verticals
• Client Experience component for all data, automation and cloud
services opportunities and customers
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What capabilities need to be in place?
• Strong capabilities in assessment, design and development services
• Multi/Omni Channel Development services to include capabilities across key platforms for
mobile, web, and portal; specific focus on e-commerce and X-platform mobile development and
support
• Emerging technology focus – Blockchain, AR/VR, Chatbots
• Digital Integration capabilities for leading API, Microservices and iPaaS technologies
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How do we leverage the partner Eco-system?
• Partnerships with leading digital platform players to consist
of strong relationship management, joint account planning,
and required certification / training / development
• Organic and In-organic partner platform capability
development
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Digital Strategy

• Digital maturity assessment will enlighten you with
your current state of digital maturity and relevance to
your industry.
• Our GD-Quotient framework will help you
understand where do you stand & further enable you
to map your business strategy with a prioritized multi-
wave roadmap so you can deploy digital projects with a
fail-fast but succeed-faster approach.
• From a comprehensive review of data points across 9
dimensions of digital maturity, we will provide a
detailed report, which will contain a set of actionable
insights with recommendations to move to next level,
course corrections, if any to your existing digital
initiatives & help you optimize the ones in-flight
already.
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Digital Maturity Assessment

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GD Quotient: 5 Levels of Digital Maturity
Minimal:
Limited or nil
experience in digital
technologies,
channels
Reactive:
Digital is not
marketed and
taken only in
silos.
Moderate:
Organization wide
effort to move
towards digital.
Customer Driven:
Customer centric
digital engagement
happening and
more plan in place
Transformed:
Continuous action on
customer focused
digitization

• Put Customer first & in the center.
• Our GD-CJM framework helps you prepare
customer journey maps across 5 phases of
customer lifecycle from Awareness to
Advocacy with ease, to identify moments of
truth that are most important to customers.
• Discover all the customer touch points with
their emotions, pain areas, and respective
stakeholders, who can correct them along
with opportunities to improve the customer
experience.
• Prioritize and break the most impactful
opportunities into small projects with proper
measurements for control. 13
Customer Journey Mapping
“Your most unhappy customers are
your greatest source of learning” –
Bill Gates

• It is all about starting with
baby steps, gaining trust
from the business by
delivering quick value and
celebrating successes.
• Marketing each success
internally and externally to
generate word of mouth
publicity.
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Develop Multi Year Digital Transformation Roadmap

Digital Transformation Roadmap
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Jan-19 Feb-19 Mar-19 Apr-19 May-19 Jun-19 Jul-19 Aug-19 Sep-19 Oct-19 Nov-19 Dec-19
Auto reminders to existing customers & first referrals
Email automation to Placement officers
Digital Marketing Strategy
Reach out to Faculties
Industry Mentors presentations
Conduct Events to evangelize training, sales awards
3 Seconds Videos on Training Programs, Delivery,
Content & Marketing
Faculty testimonials
Publish Industry Awareness
Day in a Life Videos
Video Calling with Faculties & Students
Attendees communication
Feedback App
Internet based Loopin portal
Content sharing, RSS feeds, Influencers
Co branded, certificates, Online
Publish past interviews, faculties, industry advocates,
post it on social media,
Loopin Platform can be used
Digital Marketing
Usage/
Relationship
Building
Advocacy
Research&
Considerations
Awareness

• With so many examples of
businesses that are getting
disrupted faster than they get
established, it is important to
select right business models which
are relevant in this age of Digital.
• Adopt this change by embracing
digital to get closer to customers
in real time to survive and thrive.
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Develop New Digital Business Models

• Digital is now the first touch point
for the consumer and a channel
where the consumer has greater
control over what they see and when
they see it.
• We will help you build the strategies
for Social Media Marketing, Mobile
First Marketing, Email Marketing,
Content Marketing, Video Marketing
along with SEO, SEM, Web Analytics
& Marketing Bots.
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Digital Marketing

• Products are made in a factory but a
brand is created in the mind. A strong
brand should visually communicate your
incredible story, mission, and vision.
• We help you to connect your brand to
your customer's heart and create a
powerful image in a densely crowded
marketplace.
• We convey your story through the logo,
brand stationery and the right
communication for Digital Marketing.
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Graphics Designing

• What is Digital Transformation
• Difference between digitization and Digital Transformation
• How industries are adopting it
• Various Technology components of Digital Transformation
• Foundational steps of digital maturity assessment & Customer journey
mapping
• How to drive the Digital Transformation in your organization
• Mistakes to avoid & best practices
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1.5 Hours: Digital Transformation Master Class for CXOs

• Demystifying Digital Transformation
• Introduction to Digital Business Models
• How to conduct Digital Maturity Assessment
• Customer Journey Mapping
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1 Day: Advance Digital workshop for Practitioners/Executives

• Key concepts of digital transformation
• Help you define overall long-term digital initiatives
• Tested frameworks which you can apply in your own businesses
• Answers to the challenges you are facing in your organization’s digital transformation
• Best practices in digital transformation and how to implement them
• Mistakes to avoid in the journey
• All the aspects of what, why and how of the digital transformation
• A practical approach with a framework that outlines real-world experiences
• All the content needed to establish and make real progress in the digital transformation initiatives
• Exploring proactive approaches to digital disruption via new business models
• Crawl, Walk & Run approach
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What will you learn

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GOING DIGITAL
Because it is a
journey & not a
destination…

Going digital services

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