Google Analytics vs. Omniture Comparative Guide

Google Analytics vs. Omniture
The Selective Guide

May 30 2011 - www.jimmypad.com

Money Matters


Cost Effectiveness
Google Analytics Omniture Winner
Google Analytics is free for Omniture’s robust application Google Analytics is a true
sites with up to 5 million page comes at a high price. Large winner in terms of cost
views per month. corporations spend over effectiveness as it provides a
$100K/yr for SiteCatalyst. lot of qualitative information
at no cost. So no more BIG
POCKETS required.


Goals Count


Conversion Tracking
Adwords and Analytics can be Omniture uses the Google Analytics is a true
directly linked, the conversion SearchCenter application to winner in terms of tracking
tracking for PPC goals is free integrate PPC providers goals; however only 4 goals
and simple to setup. including Adwords for an maximum can be setup under
Conversions tracking on additional cost. Conversion a single Google Analytics
Google can also group users tracking can be tedious and account. Omniture has no
that follow the same path on confusing in Omniture. such limits.
the site before a conversion.


How To Report


Dashboard Reports
Can email daily reports in Can email hourly reports in Omniture is a true winner in
PDF, XML, CSV, and TSV. Excel, PDF, HTML & Word. terms of reporting as it gives
Limits each user to one Larger reports can be slow reports tracking real time
default dashboard/report per during high traffic periods. data. Reporting level in truly
site. deep in Omniture as
compared to Google
Analytics.


User Access
Restriction Level


Access Management
Google Analytics only allows Administrators can assign Omniture is a true winner in
two levels of access (read- access at many different terms of assigning
only or admin) and users levels and organize people management rights at
must have a Google account. into groups. Their contact different levels.
No contact information is info is also retained in
stored on Analytics. SiteCatalyst


Overlay Tools


Site Overlay Tools
Google’s site overlay Omniture offers ClickMap Google Analytics site overlay
feature (sometimes which is installed and run is best as compared to any
referred to as “heatmap”) from the users’ computer to other site overlay techniques
runs through Google view content popularity of in the industry.
servers. It allows the user the site elements within a
to look at content page. Compatibility with
popularity data from any new browsers can also be
given date range over a 2 an issue.
year period without any
time lag.


Import/Export Data


Import/Export Data
- Analytics does not allow - Data can be imported Omniture data import/export
any data importing from various sources like delivers a lot in terms of
- Tatvic Excel Plugin uses video usage and mobile performance. Hence no
the Analytics API to pull traffic. competition exists against
data directly into Excel for - ExcelClient plugin allows Omniture.
analysis. direct data export into
Excel for analysis &
custom-formatted reports.


Custom Tracking


Custom Variable Tracking
Google Analytics has the SiteCatalyst allows the Omniture custom tracking is
ability to track only 5 user to track different types unbeatable. Where Google
custom variables on any of variables to help Analytics limits itself to 5
one page, which can be organize the traffic metrics custom variables; Omniture
limiting. The Custom link in multiple groups. Custom beats up each and every
and event tracking is events, and links can also boundary and offers a lot.
comparable to Omniture. be tracked which are useful
for tracking user actions
that do not refresh the
page.


Customer Support


Application Support
No guaranteed support Omniture has a 24 hour Omniture application support
from Google, but their support line and a is a true winner as customer
forums are regularly complete online resource queries are handled in no
monitored and updated with common questions time. However Google
with support information. and information about its Analytics support through
There are also Google applications. They also use forums is a slow process and
certified consulting Twitter to answer support consumes a lot of time.
companies that provide questions.
support


Segmenting Correlations


Segmenting Setup
Very flexible – allows for Each segment must be Google Analytics segment
custom segments and is manually setup and all of setup is quite flexible and
already setup with many the data is not retroactive easy as compared to
segments allowing for unless setup using another Omniture.
almost instantaneous Ominture product called
analysis of correlated, DataWarehouse. This can
retroactive data take up to 72 hours to
process new reports.


Tag Performance


Tracking Tag Performance
Response time is very The response times varies Both Google Analytics and
consistent ensuring good slightly, but it doesn’t have Omniture are winner int his
page performance. a significant effect on page category.
performance


Easy Configuration


Code Configuration
The same tracking code is Customizable tracking Code implementation is quite
added to each page the code is added to each easy in Google Analytics. Not
user wants to track on the page the user wants to much technical skills are
site. Google generates the track on the site. The required to implement the
code automatically, and configuration can be very code as compared to
setup is not very difficult to advanced and could Omniture code
understand. That’s not to require additional training, implementation.
say that some skill isn’t but it gives the site owner
required to configure more options.
conversion tracking.


True Winner


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