Google and it's management Strategies
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The document provides an overview of Google's mission, history, products, services, and strategies. Some key points: - Google was founded in 1998 by Larry Page and Sergey Brin while they were students at Stanford. - Their mission focused on putting users first and providing fast access to information without borders. - They became known for innovations like AdWords and AdSense that allowed money to be made without compromising principles. - Over time, Google grew to offer many popular services from Gmail to Android to expand access to information from anywhere.
Google and it's management Strategies
- 1. From beginning to … Ram Kumar K R 1RV11IS042 Ganesh Arkalgud 1RV11IS021
- 3. Mission and Vision 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Focus on the user and all else will follow. It’s best to do one thing really, really well. Fast is better than slow. Democracy on the web works. You don’t need to be at your desk to need an answer. You can make money without doing evil. There’s always more information out there. The need for information crosses all borders. You can be serious without a suit. Great just isn’t good enough.
- 4. A brief History • Founded by Larry Page and Sergey Brin while studying in Stanford • Officially started in August 19th 2004 • Majorly built to compete against then prevalent Yahoo! Search engine. • The new sense of Ads made Google as a pioneer in the market which still remains the same
- 5. Working Environment • They ”hail from all walks of life”, speak different languages, reflecting the global audience. • They take the example of start-ups in this regard. • They encourage googlers to pursue interests ranging from cycling to beekeeping ,from Frisbee to foxtrot • Encourage interactions with top googlers.
- 6. Examples
- 8. As a result…
- 11. What made Google so famous? • Google Student Ambassador – Google made itself known to the student fraternity through this programme. • Google Ventures – Focussed mainly on start-ups and their upbringing. • University alliances – Made students dependent on Google and its products/services.
- 12. Strategies adopted by Google
- 13. Doodles • Follow the users and everything else will follow • Fun at work
- 14. Do it Yourself Ads Ad Words – Design your own Ads Ad Sense – Relevant ads on your website Relevant ads – similar to search results “You can make money without being evil"
- 16. • April 1st 2004 • World’s largest webmail • Idea pitched during an interview
- 17. In Wall Street • Initial public offering in August 19th 2004 • Market capitalization of 23 billion dollars • Presently 1030.42 dollars per share
- 18. • Started by Andi Rubin, Rich Miner, etc., in 2003 • Rejected by Microsoft • Bought by Google in 2005 • “You do not have to be on the desk to find an answer” • Commercial release in 2007 • Nexus Series
- 19. Technology for Social Impact • Crisis Response • Google Green • Google ventures
- 20. Crisis Response
- 21. Google Green • Use Renewable energy • Recycle electronic products of servers • Carbon offset projects • Spent 1 billion dollars
- 22. • Investing in Startups • Mobile, Gaming, Consumer Internet, Big Data, • Design, Recruiting, Marketing, Mentoring
- 23. Thank You