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Google Search: Rapid-Fire 2016 Predictions, 2015 Analysis
The document outlines predictions for PPC and SEO strategies in 2016, featuring insights from thought leaders Larry Kim and Pete Myers. Key topics include the impact of mobile vs. desktop search, the importance of call-only campaigns, and the influence of urgency in ad campaigns. Additionally, it highlights new trends in Google algorithms and customer targeting techniques.
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Google Search: Rapid-Fire 2016 Predictions, 2015 Analysis
- 1. 1#WordStream2016Predictions Presented By LarryKim & Pete Myers Thursday December 17th 1pm ET/11am PT Google Search: Rapid-Fire 2016 Predictions, 2015 Analysis
- 2. 2#WordStream2016Predictions Meet Todayâs ThoughtLeaders! Pete Myers- MOZ Larry Kim- Wordstream
- 3. 3#WordStream2016Predictions Todayâs Agenda âą TheTop PPC and SEO features on Google from 2015 âą PPC secret weapons by Larry Kim âą SEO strategies from our special guest Pete Meyers âą What to expect from paid and organic search in 2016 âą Live Q&A! #2016WordStreamPredictions
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- 7. 7#WordStream2016Predictions Mobile vs. DesktopSearch Clicks, Jan. 2013 âNov. 2015 Source: Approx. 2500 WordStream Customers (Not official Google Data.)
- 8. 8#WordStream2016Predictions Desktop Search Conversion Funnel Mobile ConversionFunnel 1. Sees Ad 2. Clicks on Ad 3. Vists Website Landing Page 4. Lead Captured 1. Sees Ad 2. Calls Business 3. Lead Captured No Leaky Landing Page! Golden Rule of Mobile: âCalls to businesses are worth +3x more than clicks to websitesâ Call Buttons are Game Changers
- 9. 9#WordStream2016Predictions Dramatically Increase Contact &Qualification Rates Contact rates significantly drop off after 5 minutes. Why? Declining interest, alternate solutions, etc. CONTACT RATE 100x decrease from 5 min to 30 min QUALIFICATION RATE 21x decrease from 5 min to 30 min Source: MIT TIME CONTACTRATE
- 10. 10#WordStream2016Predictions Literally just payfor calls to your business! New Call-Only Campaigns in AdWords
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- 12. 12#WordStream2016Predictions Shopping Ads Stealall the Conversions! Price & Image Info Communicated *BEFORE* Clicking Ad!
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- 19. 19#WordStream2016Predictions Conversion Rate is Definedas: (Captured Leads / Website Visitors) *100% Huge leverage in changing the âWebsite Visitorsâ part of the equation by sending more qualified traffic. CLOSED DEAL! Captured Lead View Landing Page Website Visitors
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- 21. 21#WordStream2016Predictions Employ FOMO (FearOf Missing Out)
- 22. 22#WordStream2016Predictions As sale ends(or quantity goes to zero), CVR increases up to 3x! Use Ad Customizers to Create Urgency & Fear of Missing Out (FOMO) Urgency impacts Conversions
- 23. 23#WordStream2016Predictions Go Nuts WithAd Customizers Consider doing âPerpetual Salesâ
- 24. 24#WordStream2016Predictions Ad Customizers CanImprove QS and CTR by Around 8%!
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- 26. 26#WordStream2016Predictions These Ads areGoogle Display AdsâŠ
- 27. 27#WordStream2016Predictions Power of DisplayRemarketing So Push HARD OFFERS (Sign-Ups, Consultations, Downloads, etc.) Click Through Rates! Conversion Rates! 2X 2X
- 28. 28#WordStream2016Predictions Most âDisplay ImageAdsâ Arenât Images 67.5% of Display Image Ads are Actually Text Ads
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- 38. 38#WordStream2016Predictions Peteâs SEO Tip#4 Algorithm Updates
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- 43. 43#WordStream2016Predictions Peteâs SEO Tip#3 Local Shake-Ups
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- 50. 50#WordStream2016Predictions Peteâs SEO Tip#2 Knowledge Graph 2.0
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- 66. 66#WordStream2016Predictions Peteâs SEO Tip#1 What to Watch in 2016
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