Google Think Mobile - Accelerating the Mobile Wave
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Digi Telecommunications, part of the Telenor Group, discusses the rapid growth of mobile usage and changing consumer behaviors, highlighting significant smartphone and data usage trends. The report shows that Digi customers spend considerable time on messaging apps like WhatsApp and WeChat, with social networking being the primary internet activity. Additionally, Digi emphasizes the importance of pricing, devices, partners, and network in enhancing mobile internet penetration.
Google Think Mobile - Accelerating the Mobile Wave
- 1. Praveen Rajan Head of Products – Internet & Services DiGi Telecommunications Accelerating the Mobile Wave
- 2. DiGi is part of Telenor Group, one of the largest telcos in the world Malaysia Thailand Bangladesh Pakistan India Myanmar Norway Sweden Denmark Hungary Serbia | Montenegro Bulgaria
- 4. Mobile is moving fast
- 5. Smartphones & data usage are trending up & we are seeing new trends in consumer behavior Source: DiGi Q3 2014 Financial Report
- 6. Applications Browsing Communication Device Management Entertainment Increasing usage of smartphones in a day, with chat applications showing “always on” behavior 49 15 72 11 54 202 mins/day Out of 72 mins on Communications: 00:00 01:00 02:00 03:00 04:00 05:00 06:00 07:00 08:00 09:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00 17:00 18:00 19:00 20:00 21:00 22:00 23:00 CALLS SMS CHAT 51 mins on chat | 12 mins on voice | 9 mins on SMS
- 7. 6% 10%10% 18%20% 30% 35% 72% 81% DiGi customers spend the most time on WhatsApp & WeChat
- 8. Google Mobile Services dominates the top 10 apps among DiGi customers WhatsApp Messenger Google Play Store Facebook Google Search WeChat YouTube Gmail Google Maps Facebook Messenger Instagram
- 9. Social networking is the top Internet activity amongst DiGi customers 84% 76% 45% 32% 21% 3% Social networkingWeb surfingMobile online bankingMobile shoppingCloud computing or storage services Have not done any of the internet activities listed above in the last 30 days
- 10. 50% play games with growing preference for casual games 49%50% 33% 22% Game downloadsPlayed pre-installed gamesOnline game playingHave not done any of the gaming activities listed above in the last 30 days
- 11. 79 46 43 363738 2322 29 18 2422 1314 87 Digi (n=324) Majority of consumption occurs at home
- 12. WiFi plays a big part in shaping consumption patterns – DiGi users tend to consume heavier apps over WiFi 6% 47% 12% 36% Proportion of Cellular VS WiFi Usage outside of home 4% 34% 9% 53% Proportion of Cellular VS WiFi Usage At Home 2G 3G 4G Wifi / WiMax
- 13. Higher consumption patterns & strong urge to continue using the Internet on mobile Frequency of Running Over Quota I never finish my monthly allocated quota for data Less than once in 6 months Once every 4-6 months Once every 2-3 months Once a month Once every 2-3 weeks Once a week 11% 14% 43% 5% 2% 1% 18% Digi
- 14. Higher consumption patterns & strong urge to continue using the Internet on mobile Buy data top ups to continue Use a lower band of cellular data Continue to use cellular data the same way as before Use less cellular data and more Wifi Connect via Wifi and stop using cellular data altogether Action Taken When Over Quota50% 26% 20% 7% 24% Digi
- 15. 40% of recent DiGi customers relied on blogs / Internet when choosing their smartphone 37% 40% 15% 36% 30% 15% 9% 3% 2% 12% Friends/colleagues/relatives Reviews and blogs on the Internet Manufacturer's site on the Internet Advertisements Phone salesperson Phone displays in shops Service provider's site on the Internet Phone leaflets/brochures Magazine or papers Via an Event or roadshow
- 16. 24% of recent DiGi customers purchased their device Online Industry Average DiGi Physical Store Online Store 85% 15% 76% 24%
- 17. Four elements materialize as part of our formula for success in driving Mobile Internet penetration Pricing Devices Partners Network
- 22. Our greatest pride is having you with us. Thank you to all our customers, partners and Stakeholders for making us winners. We dedicate both our Most Profitable Company Award (Trading and Services Sector) and Most Profitable Company Award (Overall) to you. From all of us at DiGi.