Government play a key role in promoting tourism essay

Government play a key role in promoting tourism essay

• 1.
  ‘Governmentplayakeyrole inpromotingtourism.’How fardoyouagree withthisstatement? Yes,I agree to a certainextent.There are differentgroupsinvolvedinpromotingtourismina country.Theyare the government,media,international organisationandtravel writers. Governmenthelpstoregulate visitornumbersandlengthof stayina destination.Theyalso authorise airlandingsandbuildingof facilities.Bybuildingmore facilitiessuchasgood transportationnetworks,hotels,restaurantandshoppingcentres,theywill be able toencourage more touriststo visitthe country.Governmentcanalsosetup agenciestopromote tourism.For example,the Singapore TourismBoard(STB) isa governmentagencythatpromotesSingapore asa touristdestination.The STBencouragesthe developmentof new attractionssuchasThe RiverSafari, IntegratedResorts. Howeverthere are othergroupsthat alsohelptopromote tourism.The Mediafor instance provide greaterawarenessof newtouristdestinations.The Mediaincludestelevision,newspaper and internet.Positive reportssuchasthe friendlinessof the locals,attractive scenerycangreatly promote tourismtoa place.A goodexample isTripAdvisor.A goodrankingfromTripAdvisorhelpsto promote the tourismof the place.Negative reportssuchasoutbreakof diseases,violentincidents will detertouristsfromvisitingthe area.Forexample,whennewsof MERS outbreakinSouthKorea was reportedinthe media,touristsavoidedthe country. International organisatinosuchasUNWTO(UnitedNationsWorldTourismOrganisation) helpstopromote tourismasa wayof spurringeconomicgrowthandenvironmental sustainability.It alsoservestoimprove tourismknowledgeandtourismpoliciesworldwide. Ithas154 member countriesandone of the goalsisto promote sustainable tourismanduse tourismasa tool for povertyreductionandjobandbusinesscreation. Eventhoughthe governmentplaysakeyrole,itneedstoworktogetherwiththe other groupsto efficientlyandeffectivelypromotetourisminthe country.