Government	
  Product	
  Owner	
  
What	
  to	
  expect	
  when	
  they’re	
  expec7ng	
  
The	
  Telephone	
  Game	
  
Rules	
  
1.  Do	
  not	
  ask	
  a	
  person	
  to	
  repeat	
  the	
  phrase.	
  
2.  Do	
  not	
  purposely	
  communicate	
  the	
  wrong	
  
phrase	
  as	
  doing	
  so	
  would	
  ruin	
  the	
  fun.	
  
What	
  role	
  are	
  you	
  playing?	
  
Agile	
  experience?	
  
1.  What	
  is	
  agile?	
  
2.  I	
  heard	
  of	
  it	
  
3.  I	
  read	
  about	
  it	
  
4.  I	
  pracAce	
  it	
  
5.  I	
  can	
  teach	
  it	
  
Salah	
  Elleithy	
  
@selleithy	
  	
  
Darren	
  Hoevel	
  
@agilefairy	
  
Pliant Solutions
Entrepreneur, Coach,
Product Evangelist, Agile
Junkie, Adventurer etc..
!  A pragmatic, non-prescriptive kaizen
enabler with a passion for leveraging
Agile practices to consistently deliver
exceptional results, great products and
“delighted customers” to evolving
organizations.
!  Industry expertise: Technology,
Education, Software, Semiconductor,
Retail, Education, Start-up, Healthcare
(HIX), State & Federal Government.
!  Agile Community: AgileDC
(AgileDC.org) Organizing Board
Member, Agile 2013-14 Participant,
Agile Meetup junkie, Coaching Clinic
Volunteer, ICAgile Training Partner, SAFe
Trainer
!  Passionate about enabling and
sustaining enterprise agility with a focus
on organizational development.
!  Managing Partner with ReadyforAgile,
an enterprise assessment analytics tool
for scaling agility.
!  Trainer & Learning Facilitator with
SparkAgility
!  Organizer & Learning Facilitator at
Agile NOVA
!  ICAgile Member Trainer
!  Certified Trainer in Training from the
BACK of the Room (An approach to
Accelerated Learning)
!  Linkedin.com/in/selleithy
SparkAgility
Agile Coach & Learning
Facilitator
Session	
  Outline	
  
  What	
  is	
  the	
  product	
  owner	
  role?	
  
  Is	
  it	
  different	
  in	
  the	
  federal	
  space	
  and	
  the	
  commercial	
  
space?	
  What	
  are	
  the	
  challenges	
  that	
  the	
  PO	
  face?	
  
  Group	
  exercise	
  -­‐	
  If	
  we	
  were	
  to	
  define	
  a	
  PO	
  persona,	
  
what	
  would	
  it	
  look	
  like?	
  	
  
  Would	
  a	
  convenAonal	
  PO	
  role	
  work	
  in	
  the	
  
government?	
  What	
  are	
  the	
  limitaAons?	
  	
  
  Group	
  exercise	
  -­‐	
  What	
  could	
  be	
  changed	
  for	
  it	
  work	
  in	
  
the	
  government?	
  
  How	
  would	
  the	
  PO	
  role	
  apply	
  in	
  the	
  government	
  
seNngs?	
  	
  
  Group	
  exercise	
  -­‐	
  Does	
  the	
  organizaAonal	
  structure	
  
affect	
  the	
  PO	
  role?	
  	
  
  Q&A	
  	
  
Gulf	
  of	
  Evalua7on	
  
IKIWISI	
  (I’ll	
  know	
  it	
  when	
  I	
  see	
  it)	
  
How	
  it	
  all	
  started?	
  
What	
  is	
  the	
  product	
  owner	
  role?	
  
The	
  Product	
  Owner	
  is	
  the	
  sole	
  person	
  responsible	
  for	
  managing	
  
the	
  Product	
  Backlog.	
  	
  
(Source:	
  The	
  Scrum	
  Guide.	
  Scrum.org)	
  
What	
  is	
  the	
  Product	
  Owner	
  role?	
  
What	
  does	
  “managing	
  the	
  backlog”	
  entail?	
  
Product	
  Owner	
  
The	
  Product	
  Owner	
  is	
  
responsible	
  for	
  maximizing	
  
the	
  value	
  of	
  the	
  
product	
  and	
  the	
  work	
  of	
  
the	
  Development	
  Team.	
  	
  
Clearly	
  expressing	
  Product	
  Backlog	
  items	
  
Priori7ze	
  Product	
  Backlog	
  items	
  
Ensure	
  business	
  value	
  is	
  being	
  delivered	
  
Ensure	
  Backlog	
  is	
  visible,	
  transparent,	
  
and	
  clear	
  to	
  all	
  	
  
Ensuring	
  the	
  Team	
  understands	
  items	
  in	
  
the	
  Backlog	
  to	
  the	
  level	
  needed	
  
Func7onal	
  
Matrix
Agile	
  
Product	
  Owner	
  role	
  evolved	
  
Government	
  Product	
  Owner	
  
Government	
  
Product	
  
Owner	
  
Quali7es	
  of	
  a	
  Product	
  Owner	
  
What	
  we	
  
like	
  to	
  
think	
  of	
  
PO?	
  
What	
  REALITY	
  looks	
  like?	
  
Where	
  do	
  Product	
  Owners	
  come	
  from?	
  
•  Business	
  Stakeholders	
  
•  Program	
  Managers	
  
•  Project	
  Managers	
  
•  Subject	
  Ma[er	
  Experts	
  
•  End	
  Users	
  
•  System	
  Owners	
  
What	
  are	
  the	
  challenges	
  Product	
  Owners	
  face?	
  
What	
  are	
  the	
  top	
  
3	
  challenges	
  
facing	
  Product	
  
Owners	
  at	
  your	
  
organizaAon?	
  
Is	
  the	
  Product	
  Owner	
  role	
  different?	
  
Government	
   Commercial	
  
How	
  does	
  the	
  Product	
  Owner	
  role	
  apply	
  
in	
  the	
  government	
  seUngs?	
  	
  
From	
  “Superhero”	
  Product	
  Owner	
  to	
  Value	
  Team	
  
What	
  are	
  Value	
  Teams?	
  
A	
  team	
  that	
  has	
  everyone	
  and	
  
everything	
  they	
  need	
  to	
  iden7fy,	
  
priori7ze	
  and	
  slice	
  business	
  value	
  
increments,	
  and	
  to	
  make	
  decisions	
  
about	
  funcAonality	
  and	
  prepare	
  the	
  
informaAon	
  needed	
  by	
  the	
  
development	
  team(s)	
  to	
  deliver	
  a	
  
feature/story.	
  
Source:	
  Dr.	
  Ahmed	
  Sidky	
  
Product	
  Owner	
  
Subject	
  
MaYer	
  
Experts	
  
Governance	
  
Organiza7onal	
  Structure	
  (Agile)	
  
Subject	
  
MaYer	
  
Experts	
   Governance	
  
Business	
  Stakeholders	
  
Project	
  
Managers	
  
IT	
  
Business	
  
Analysts	
  
Developers	
  
Testers	
  
Scrum	
  
Master	
  
Product	
  Owner	
  
Users/
Customers	
  
The	
  Delivery	
  Team	
  (aka	
  
the	
  Development	
  Team)	
  
The	
  Value	
  Team	
  
Governance	
  Users/Customers	
  
Testers	
  Developers	
  
Business	
  
Analysts	
  
The	
  Value	
  Team	
  evolved	
  
Source:	
  Dr.	
  Ahmed	
  Sidky	
  
SMEs	
   Project	
  
Managers	
  
The	
  Delivery	
  Team	
  (aka	
  
the	
  Development	
  Team)	
  
The	
  Value	
  Team	
  
Value Team Facilitator
(Previously known as
Product Owner)
The	
  Delivery	
  Team	
  
Governance	
  
Delivery Team
Facilitator
Users/Customers	
  
Testers	
  Developers	
  
Business	
  
Analysts	
  
Possible	
  Value	
  Team	
  Configura7on
Source:	
  Dr.	
  Ahmed	
  Sidky	
  
SMEs	
   Project	
  
Managers	
  
The	
  Value	
  Team	
  
Value Team Facilitator
[Product Owner -
SCRUM]
The	
  Delivery	
  Team	
  
Governance	
  
Delivery Team
Facilitator [SCRUM]
Users/Customers	
  
Testers	
  Developers	
  
Business	
  
Analysts	
  
Another	
  possible	
  configura7on	
  
Source:	
  Dr.	
  Ahmed	
  Sidky	
  
SMEs	
   Project	
  
Managers	
  
Support	
  
Sponsor?	
  
Design	
  your	
  Value	
  Team	
  
•  Who	
  needs	
  to	
  be	
  on	
  
your	
  value	
  team?	
  	
  
•  What	
  would	
  need	
  to	
  
change	
  to	
  support	
  the	
  
Value	
  Team	
  at	
  your	
  
organizaAon?	
  
The	
  Value	
  Team	
  
Value Team Facilitator
(Previously known as
Product Owner)
The	
  Delivery	
  Team	
  
Governance	
  
Delivery Team
Facilitator
Users/Customers	
  
Testers	
  Developers	
  
Business	
  
Analysts	
  
What	
  does	
  Facilita7on	
  got	
  to	
  do	
  with	
  Value	
  Teams?	
  
Source:	
  Dr.	
  Ahmed	
  Sidky	
  
SMEs	
   Project	
  
Managers	
  
Support	
  
What	
  is	
  Facilita7on?	
  
Facilita7on	
  is	
  the	
  art	
  of	
  leading	
  people	
  through	
  
processes	
  toward	
  agreed-­‐upon	
  outcomes	
  in	
  a	
  
manner	
  that	
  encourages	
  parAcipaAon,	
  ownership	
  
and	
  creaAvity	
  of	
  all	
  involved.	
  
-­‐	
  The	
  Grove	
  Consultants	
  InternaAonal	
  
What	
  would	
  make	
  Value	
  Teams	
  successful?	
  
•  Ownership	
  of	
  vision	
  
•  FacilitaAon	
  
•  Responsibility	
  
Tweetable	
  takeaways!	
  
•  Product	
  Ownership	
  over	
  Product	
  owners	
  
•  Value	
  Teams	
  will	
  work	
  when	
  decision	
  makers	
  
or	
  their	
  representaAves	
  are	
  part	
  of	
  it	
  
•  FacilitaAon	
  is	
  as	
  important	
  to	
  Value	
  teams	
  as	
  
oil	
  is	
  to	
  an	
  engine.	
  	
  
#agile2015	
  #GovyPO	
  #ValueTeams	
  
~@selleithy	
  @agilefairy	
  
Con7nue	
  the	
  conversa7on	
  
• 	
  Agile	
  coaches	
  clinic	
  	
  
• 	
  outside	
  of	
  Potomac	
  
• 	
  Use	
  #GovyPO	
  #ValueTeams	
  
#Agile2015	
  	
  
• Join	
  Agile	
  meetups	
  
• 	
  Agile	
  DC	
  	
  OrganizaAonal	
  
Agility	
  PracAAoners	
  
• 	
  Agile	
  NOVA	
  

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Government PO What to expect when they are expecting

  • 1. Government  Product  Owner   What  to  expect  when  they’re  expec7ng  
  • 2. The  Telephone  Game   Rules   1.  Do  not  ask  a  person  to  repeat  the  phrase.   2.  Do  not  purposely  communicate  the  wrong   phrase  as  doing  so  would  ruin  the  fun.  
  • 3. What  role  are  you  playing?   Agile  experience?   1.  What  is  agile?   2.  I  heard  of  it   3.  I  read  about  it   4.  I  pracAce  it   5.  I  can  teach  it  
  • 4. Salah  Elleithy   @selleithy     Darren  Hoevel   @agilefairy   Pliant Solutions Entrepreneur, Coach, Product Evangelist, Agile Junkie, Adventurer etc.. !  A pragmatic, non-prescriptive kaizen enabler with a passion for leveraging Agile practices to consistently deliver exceptional results, great products and “delighted customers” to evolving organizations. !  Industry expertise: Technology, Education, Software, Semiconductor, Retail, Education, Start-up, Healthcare (HIX), State & Federal Government. !  Agile Community: AgileDC (AgileDC.org) Organizing Board Member, Agile 2013-14 Participant, Agile Meetup junkie, Coaching Clinic Volunteer, ICAgile Training Partner, SAFe Trainer !  Passionate about enabling and sustaining enterprise agility with a focus on organizational development. !  Managing Partner with ReadyforAgile, an enterprise assessment analytics tool for scaling agility. !  Trainer & Learning Facilitator with SparkAgility !  Organizer & Learning Facilitator at Agile NOVA !  ICAgile Member Trainer !  Certified Trainer in Training from the BACK of the Room (An approach to Accelerated Learning) !  Linkedin.com/in/selleithy SparkAgility Agile Coach & Learning Facilitator
  • 5. Session  Outline     What  is  the  product  owner  role?     Is  it  different  in  the  federal  space  and  the  commercial   space?  What  are  the  challenges  that  the  PO  face?     Group  exercise  -­‐  If  we  were  to  define  a  PO  persona,   what  would  it  look  like?       Would  a  convenAonal  PO  role  work  in  the   government?  What  are  the  limitaAons?       Group  exercise  -­‐  What  could  be  changed  for  it  work  in   the  government?     How  would  the  PO  role  apply  in  the  government   seNngs?       Group  exercise  -­‐  Does  the  organizaAonal  structure   affect  the  PO  role?       Q&A    
  • 6. Gulf  of  Evalua7on   IKIWISI  (I’ll  know  it  when  I  see  it)   How  it  all  started?  
  • 7. What  is  the  product  owner  role?  
  • 8. The  Product  Owner  is  the  sole  person  responsible  for  managing   the  Product  Backlog.     (Source:  The  Scrum  Guide.  Scrum.org)   What  is  the  Product  Owner  role?  
  • 9. What  does  “managing  the  backlog”  entail?   Product  Owner   The  Product  Owner  is   responsible  for  maximizing   the  value  of  the   product  and  the  work  of   the  Development  Team.     Clearly  expressing  Product  Backlog  items   Priori7ze  Product  Backlog  items   Ensure  business  value  is  being  delivered   Ensure  Backlog  is  visible,  transparent,   and  clear  to  all     Ensuring  the  Team  understands  items  in   the  Backlog  to  the  level  needed  
  • 10. Func7onal   Matrix Agile   Product  Owner  role  evolved  
  • 13. Quali7es  of  a  Product  Owner  
  • 14. What  we   like  to   think  of   PO?   What  REALITY  looks  like?  
  • 15. Where  do  Product  Owners  come  from?   •  Business  Stakeholders   •  Program  Managers   •  Project  Managers   •  Subject  Ma[er  Experts   •  End  Users   •  System  Owners  
  • 16. What  are  the  challenges  Product  Owners  face?  
  • 17. What  are  the  top   3  challenges   facing  Product   Owners  at  your   organizaAon?  
  • 18. Is  the  Product  Owner  role  different?   Government   Commercial  
  • 19. How  does  the  Product  Owner  role  apply   in  the  government  seUngs?    
  • 20. From  “Superhero”  Product  Owner  to  Value  Team  
  • 21. What  are  Value  Teams?   A  team  that  has  everyone  and   everything  they  need  to  iden7fy,   priori7ze  and  slice  business  value   increments,  and  to  make  decisions   about  funcAonality  and  prepare  the   informaAon  needed  by  the   development  team(s)  to  deliver  a   feature/story.   Source:  Dr.  Ahmed  Sidky   Product  Owner   Subject   MaYer   Experts   Governance  
  • 22. Organiza7onal  Structure  (Agile)   Subject   MaYer   Experts   Governance   Business  Stakeholders   Project   Managers   IT   Business   Analysts   Developers   Testers   Scrum   Master   Product  Owner   Users/ Customers   The  Delivery  Team  (aka   the  Development  Team)  
  • 23. The  Value  Team   Governance  Users/Customers   Testers  Developers   Business   Analysts   The  Value  Team  evolved   Source:  Dr.  Ahmed  Sidky   SMEs   Project   Managers   The  Delivery  Team  (aka   the  Development  Team)  
  • 24. The  Value  Team   Value Team Facilitator (Previously known as Product Owner) The  Delivery  Team   Governance   Delivery Team Facilitator Users/Customers   Testers  Developers   Business   Analysts   Possible  Value  Team  Configura7on Source:  Dr.  Ahmed  Sidky   SMEs   Project   Managers  
  • 25. The  Value  Team   Value Team Facilitator [Product Owner - SCRUM] The  Delivery  Team   Governance   Delivery Team Facilitator [SCRUM] Users/Customers   Testers  Developers   Business   Analysts   Another  possible  configura7on   Source:  Dr.  Ahmed  Sidky   SMEs   Project   Managers   Support   Sponsor?  
  • 26. Design  your  Value  Team   •  Who  needs  to  be  on   your  value  team?     •  What  would  need  to   change  to  support  the   Value  Team  at  your   organizaAon?  
  • 27. The  Value  Team   Value Team Facilitator (Previously known as Product Owner) The  Delivery  Team   Governance   Delivery Team Facilitator Users/Customers   Testers  Developers   Business   Analysts   What  does  Facilita7on  got  to  do  with  Value  Teams?   Source:  Dr.  Ahmed  Sidky   SMEs   Project   Managers   Support  
  • 28. What  is  Facilita7on?   Facilita7on  is  the  art  of  leading  people  through   processes  toward  agreed-­‐upon  outcomes  in  a   manner  that  encourages  parAcipaAon,  ownership   and  creaAvity  of  all  involved.   -­‐  The  Grove  Consultants  InternaAonal  
  • 29. What  would  make  Value  Teams  successful?   •  Ownership  of  vision   •  FacilitaAon   •  Responsibility  
  • 30. Tweetable  takeaways!   •  Product  Ownership  over  Product  owners   •  Value  Teams  will  work  when  decision  makers   or  their  representaAves  are  part  of  it   •  FacilitaAon  is  as  important  to  Value  teams  as   oil  is  to  an  engine.     #agile2015  #GovyPO  #ValueTeams   ~@selleithy  @agilefairy  
  • 31. Con7nue  the  conversa7on   •   Agile  coaches  clinic     •   outside  of  Potomac   •   Use  #GovyPO  #ValueTeams   #Agile2015     • Join  Agile  meetups   •   Agile  DC    OrganizaAonal   Agility  PracAAoners   •   Agile  NOVA