This document discusses strategies for addressing persistent pain in 10 minutes. It emphasizes understanding the patient's story and pain from a biopsychosocial perspective. The clinician should listen empathetically, provide a neuroscience-informed explanation for the pain, and collaboratively make a plan focusing on outcomes rather than symptoms. Explaining pain reduces the perceived threat and can change pain. The goal is for the patient to become their own "pain coach" and independently manage their condition.