The first GPS-enabled mobile phone, the Benefon Esc!, was launched in 1999 and sold mainly in Europe. The Esc! allowed users to load maps, track their position and movement via GPS, and send their coordinates via SMS. It also featured a "Friend Find" service to track other users' locations. The lowest form of GPS in mobile phones gets gross location from cellular towers, switches briefly to the GPS receiver to collect raw data, then switches back and sends the raw data to the phone company which processes it and sends the precise location back to the phone. This saves on phone costs but increases load on cellular networks and phone company servers.