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Gramble - Slot Summit Talk
- 1. SMARTPHONES, GAMES, SOCIALNETWORKS An overview: How are they relevant to you?
- 3. Introduction Gramble World: Gramble JET (Joining everyone Changing the way together) people connect and Gramble play SOCIAL GAMES (Anrdoid, iOS, Unity, Flash, HTML5) i-Gramble Socially integrated Remote/mobile Gramble gambling platform – i-Gramble play for real money Foundation Gramble prizes (B2B / B2C) Foundation Playing for change Our Partners:
- 4. Agenda 1 What are social games and what are the platforms? 2 Smartphones are a key marketing tool: The facts Apps, social networks and casino games: An 3 introduction and analysis Why are casinos and suppliers targeting social 4 networks and platforms? How can casino marketers take advantage of 5 current trends?
- 5. 1 What are social games and what are the platforms?
- 6. What are socialgames? A social game is a game designed to interact with other players on any level If the user chooses to play a social game all alone, they’ll limit their own game experience.
- 7. What are theplatforms?
- 8. Global Internet DeviceSales Smartphones and Tablets are becoming a much greater proportion of total device sales. Source: Business Insider, Gartner, Tech Crunch
- 9. Huge potential 419m phones sold in 2012 Q2 Apple & Samsung = 83% total smartphone sales Smartphone penetration in France is at 38% Estimated 665m tablets in use by 2016 Source: Business Insider, Gartner, Tech Crunch, Think Insights, TNS Infratest
- 10. 2 Smartphones are a key marketing tool: The facts
- 11. Why are smartphonesso important? Want access to your current and future customers at any time? don’t leave Smartphones are always on, always with you 78% home without theirs Smartphone = penetration is More potential customers! rising Source: Think Insights, TNS Infratest
- 12. Smartphones are amulti-activity portal Source: Think Insights, TNS Infratest
- 13. Access a youngerdemographic: 18-24 year olds spend 1-5 hours on their 89% smartphone spend 5-10 hours on 10% their smartphone would like brands to 34% send them promotions on their smartphone only want deals relevant 40% to them Source: mBlox
- 14. Source: Think Insights,TNS Infratest
- 15. Mobile ads makean impression Source: Think Insights, TNS Infratest
- 16. Relevance Mobile devicesare becoming increasingly relevant to retailers to effectively communicate with customers, including casinos. Games = largest form of entertainment (second only to browsing the internet) Social networks are used by 80% of users There is a clear synergy between Smartphones + Games + Social networks
- 18. Apps, social networksand casino games: An 3 introduction and analysis
- 19. What are theStats for Apps? Gartner projects 45.6bn Apps will be downloaded in 2012. 300bn App downloads per annum by 2016. Source: Madvertise, VentureBeat
- 20. Top Grossing Apps& Games Significant number of casino Apps in the Top Grossing charts… 40% of respondents in the social games industry have already a SOCIAL CASINO GAME – FACT! Of those who haven’t, 50% are considering launching Source: AppData, Kontagent
- 21. EXCITING MARKET OPPORTUNITY SOCIAL MOBILE CASINO Source: Experian-Hitwise, AppData, Kontagent
- 22. The casino suppliers 5.2m MAUs 1.2m MAUs 1.5m DAUs 0.3m DAUs Source: AppData
- 23. The Casinos -Caeser’s Harrah’s purchased Playtika last year for US $80m. • Slotomania – “Cutting-edge video slots, bringing Vegas to leading social networks” • Farkle (dice game) Facebook App Store Google + Yahoo Japan Vkontackte.ru Mail.ru
- 24. Why are casinosand suppliers targeting social 4 networks and platforms?
- 25. To access asignificant and growing communication channel
- 26. The global socialcasino market is thought to have doubled in value since 2011 to $1.6bn. Forecasted growth to $2.4bn by 2015. Source: VentureBeat
- 27. Since 2010the number of social gamers playing social casino style games has doubled Source: VentureBeat
- 28. Avg. revenueper user almost double for social-casino game players $43 $78 Social games ARPU Social casino games ARPU Source: VentureBeat
- 29. Better connect witha targeted demographic The above is a typical split for social casino players Player demographics are the same as land based slots players Women over 43 years of age Of top spenders 70% are female Source: Information Solutions Group
- 30. A standalone businessmodel In July 2012, IGT said that revenues increased 13% largely due to the growth of the company’s interactive unit. This includes Double Down. IGT’s first contribution to Double Down from its games library
- 31. No regulatory hurdles…yet! Calls by some including William Hill (UK) to regulate social casual casino games to create “a level playing field” It would be short sighted not to expect a degree of regulatory oversight at some point The Question is when….?
- 32. Huge potential poolof players Social Remote Facebook App* DAU MAU Remote Active Players (in millions) (in millions) Operator Zynga Slingo 3.3 38.4 William Hill 1.4 Texas Holdem 6.7 36.4 Ladbrokes 0.95 Poker Double Down 1.5 5.3 PaddyPower 0.88 Casino Slotomania 2.1 6.6 Victor Chandler 0.84 Bingo Blitz 0.67 2.2 Bet Fair 0.7 Best Casino 0.35 1.9 Bet 365 1.5 Total 14.62 89.9 Total 6.27 Clearly the huge numbers of players on social would be of great interest to gaming operators Source: AppData, Annual reports of relevant companies
- 33. How can casinomarketers take advantage of 5 current trends?
- 34. If you wantto… Engage with your existing customers Acquire new customers for your casino Provide a better service with more information Distribute appropriate offers direct to customers who will respond positively Access a younger demographic Access a large untapped player base Increase your casino revenue
- 35. You should consider 1 Building for MOBILE 2 Creating a MOBILE specific marketing strategy 3 Integrating your ad campaigns with MOBILE 4 Creating specific MOBILE focused promotions 5 Integrate your Casino with SOCIAL & MOBILE
- 36. But essentially youshould embrace… Smartphones + Games + Social Networks
- 37. Most respondents (surveyby Kontagent) believe there is still room for new entrants
- 38.
- 39. Links • http://techcrunch.com/2012/07/26/facebook-q2-earnings-and-stats-revenue-1-18b-955m-monthlies-552m-dailies-543m-mobile- monthlies/ • http://www.appdata.com/apps/facebook • http://www.netmarketshare.com/ • http://www.businessinsider.com/the-future-of-mobile-deck-2012-3?op=1 • http://techcrunch.com/2012/08/14/gartner-global-mobile-sales-down-2-smartphones-surge-43-apple-stalls-as-fans-hold-out-for- new-iphone/ • http://www.gartner.com/DisplayDocument?ref=clientFriendlyUrl&id=2117915 • http://techcrunch.com/2012/04/10/gartner-tablets-apple-ipad-dominate/ • http://www.appdata.com/devs/10-zynga • http://ebookbrowse.com/mblox-by-invitation-only-whitepaper-uk-pdf-d324077291 • http://148apps.biz/app-store-metrics/?mpage=catcount • http://abclocal.go.com/kfsn/gallery?section=news/business&id=8666112&photo=4 • http://www.redorbit.com/news/technology/1112692717/smartphone-app-downloads-double-gartner-report-091212/ • http://www.abiresearch.com/press/android-overtakes-apple-with-44-worldwide-share-of • http://madvertise.com/wp-content/uploads/downloads/2012/06/madvertise-madreport-Q2-2012-English1.pdf • http://www.gamesindustry.biz/articles/2012-09-12-us-leads-world-in-rising-social-casino-gaming- boom?goback=%2Egde_3295385_member_160730661%2Egde_3295385_member_162800972 • http://www.infosolutionsgroup.com/pdfs/2011_Kabam_ISG_Social_Games_Research_Results.pdf • http://www.crowdpark.com/media-kit/crowdpark-whitepaper/crowdpark-whitepaper-socialcasinomarket.pdf • http://www.casinochoice.co.uk/2012/07/27/social-gaming-regulation-in-uk-%E2%80%9Codds-on%E2%80%9D-hill%E2%80%99s- chief-says/ • http://www.socialgamesobserver.com/guest-post-social-casino-and-betting-games-14118 • Contact - [email protected]