Grant sustentar
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This document discusses how content marketing can enable sustainable growth. It defines content marketing as a strategic approach focused on creating and distributing valuable content to attract and retain an audience and drive action. Content marketing allows both non-profits and for-profits to grow through donations and customers by using blogs and articles to answer people's questions and drive decisions. While paid ads have a role, content marketing builds a following and trust over the long run through educational text-based articles that appear in search results. For growth to be sustainable, companies must never stop learning about content marketing and SEO best practices.
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Grant sustentar
- 1. SUSTAINABLE GROWTH HOW CONTENT MARKETING CAN IMPACT
- 2. FIRST. WHO AM I? Grant Lingel
- 3. THIS GUY’S PARTNER Neil Patel is the co-founder of Crazy Egg, Hello Bar and KISSmetrics Neil has helped companies like Google, Facebook, Amazon, NBC, HP, and eBay grow their revenues as a digital marketing consultant. The Wall Street Journal calls him a top influencer on the web Forbes says he is one of the top 10 online marketers Entrepreneur Magazine says he created one of the 100 most brilliant companies in the world He was recognized as a top 100 entrepreneur under the age of 30 by President Obama He was recognized as one of the top 100 entrepreneurs under the age of 35 by the United Nations Neil has also been awarded Congressional Recognition from the United States House of Representatives. NEIL PATEL
- 4. I PREPARED MYSELF FOR A GLOBAL ECONOMY BUT BEFORE JOINING NEIL
- 6. WHY IS THE GLOBAL ECONOMY SO IMPORTANT?
- 7. LOCAL VS. GLOBAL ▸ It wasn’t very long ago that people had minimal choices ▸ Local businesses were your main choices ▸ Today, the world is your shopping center ▸ But instead of going to specific shops, you go to Google ▸ Google is an algorithm that answers your questions with the most qualified answers possible ▸ And this is why content marketing is so important
- 9. CONTENT MARKETING IS A STRATEGIC MARKETING APPROACH FOCUSED ON CREATING AND DISTRIBUTING VALUABLE, RELEVANT, AND CONSISTENT CONTENT TO ATTRACT AND RETAIN A CLEARLY DEFINED AUDIENCE — AND, ULTIMATELY, TO DRIVE ACTION. Content Marketing Institute
- 10. KINDS OF SUSTAINABLE GROWTH THAT CAN BE ACHIEVED WITH CONTENT MARKETING ▸ NGOs, Non-profits, organizations, etc. ▸ These kinds of groups rely on donations to fund their actions and survival ▸ For-profit sector ▸ These kinds of companies rely on customers/users to grow their brand and revenue ▸ Both sectors need to use content marketing to grow in a sustainable way
- 11. TO ACHIEVE SUSTAINABLE GROWTH WHY YOU NEED TO UTILIZE CONTENT MARKETING
- 12. PEOPLE MAKE DECISIONS BASED ON CONTENT MARKETING ▸ According to recent research conducted by Research Now, almost 9 out of 10 (84%) of consumers make purchases after reading about a product of service on a blog. ▸ Text blogging dominates on influential blogs.
- 13. WHY TEXT-BASED ARTICLES ARE NECESSARY FOR SUSTAINABLE GROWTH ▸ High-quality content that focuses on long-tail keywords can rank you on page one of Google ▸ What are long-tail keywords? ▸ According to Search Engine Watch: Results on the first page of Google (The Top 10) receive 92% of all traffic on Google. Traffic drops by 95% on the second page. ▸ How often do you go to page two on a search?
- 15. TEXT BLOGGING NOW VS. BLOGGING BEFORE ▸ Blogging didn’t always have the best reputation (travel blogs, food blogs, fashion blogs, etc.) ▸ Blogging today is about attracting NEW users by answering doubts, not creating a following that goes directly to your site to find the blog. ▸ How often do you go to a website and actively search for their blog? ▸ How often do you search Google for information and find your answers on company blogs?
- 16. With content marketing, you’re giving away valuable information before asking people to buy a product or service. Even when you sell a product through content marketing, your ideal customers will be happy you did, because they feel more valued and understood. Neil Patel
- 17. BUT WHAT ABOUT PAID ADS?
- 18. Where are you going to click?
- 19. 19.2% OF PAGE CLICKS ON AVERAGE WENT TO THE TOP 2 SPONSORED TEXT ADS, COMPARED TO 14.5% ON A DESKTOP. Moz
- 20. WHAT DOES THAT MEAN FOR THE GROWTH OF A COMPANY OR ORGANIZATION? ▸ If you focus on paid ads (which may seem easier), you will continue paying forever to appear. ▸ The price per click will only increase with time as new “competition” enters your space. ▸ A vast majority of people don’t even click on paid ads. ▸ Once you stop using paid ads, you disappear forever if you don’t have a strong content strategy as well. ▸ Google Ads might seem easier and like less work, but only focusing on paid ads makes it so you can’t escape. ▸ You will be paying Google forever or you will cease to exist.
- 21. SO WHY DO MOST BUSINESSES FAIL MISERABLY WITH CONTENT MARKETING?
- 22. TOO MUCH INFORMATION, TOO LITTLE EXPERIENCE (AND PATIENCE) ▸ Content marketing and SEO are long-term strategies ▸ They do not provide results in the short term and many companies become discouraged when investing in a marketing strategy that takes a while to bring a return ▸ Content marketing and SEO require persistence ▸ Too many people think that simply publishing an article on their blog will drive traffic. This is simple not true.
- 23. BUT THE MOST IMPORTANT THING WHEN IT COMES TO CONTENT MARKETING AND SEO
- 24. NEVER STOP LEARNING ▸ The digital marketing landscape changes quickly. ▸ Always pay attention to new trends. ▸ Learn as much as you can about Google’s algorithm and make sure to stay up to date with its changes. ▸ One change in the algorithm can completely destroy months or years of work. Make sure to follow Google’s rules.
- 25. SO WHAT SHOULD YOU DO?
- 26. WHATEVER YOU DO, DON’T WAIT ANOTHER DAY TO GET STARTED ▸ While content marketing in Brazil might not be as competitive as places like the United States or Europe, it is growing at an incredible rate. ▸ Take advantage of the fact that most of your competitors are doing it the wrong way. ▸ Hire SEOs and content marketers with experience or bring on qualified consultants. ▸ If you wait too long, the chances of ranking and finding success will only continue to get harder and harder.