Green ITACC 626Tifa Han
What is Green IT? Environmentally sustainable ITReducing operating cost and capital costLessening environmental impactCommonly Done Through: Vitalizing Servers, Purchasing Energy-efficient Models of Computers…
Why does Green IT fail?2009 Columbus Survey: most of the companies received marks between 32% ~ 37%
Limited Scope of the ProjectsMany companies only implemented the Green IT projects to reduce data-center and desktop energy expendituresNever took any comprehensive approachFailed to bring Green IT to a corporate level
Green-WashingGreen-washing: direct limited effort towards the actual reduction in energy waste yet focusing on the advertisement of the sustainability initiativesConsumers felt deceived and manipulatedCompanies fail to disclose or consider hidden trade-offsExample: Cisco and Verizon advocated companies to produce their own primary electricity from fossil fuel; less energy cost -> more environmental footprint
Misunderstanding of the ObjectivesCompanies inexperienced with Green IT may rush into projects without examining the implications
Value of Green IT
Cost ReductionPower and cooling costVirtualizationAsset Life Extension
Maximizing ReturnAsset Disposal:Re-use or re-sellCan hire Dell, HP, Intechra, Redemtech to do itWellPoint, Inc. received $49,000 in the first quarter of 2008 by employing Intechra to dispose and resell its retired IT assetsLegislative MechanismIncentives and penalties Amount can be significant
Public Recognition2007 EY study: significant positive relation between performance management and the ROE, but not shareholder valueMay be due to miscommunication Deloitte study shows companies do not communicate the environmental progress properly to shareholders Likely to have significant relation if disclosed properly
Best Practice of Green IT
Expanding the Green IT RealmMeet environmental standards
Certified products
Reuse
Resell

Green

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    What is GreenIT? Environmentally sustainable ITReducing operating cost and capital costLessening environmental impactCommonly Done Through: Vitalizing Servers, Purchasing Energy-efficient Models of Computers…
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    Why does GreenIT fail?2009 Columbus Survey: most of the companies received marks between 32% ~ 37%
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    Limited Scope ofthe ProjectsMany companies only implemented the Green IT projects to reduce data-center and desktop energy expendituresNever took any comprehensive approachFailed to bring Green IT to a corporate level
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    Green-WashingGreen-washing: direct limitedeffort towards the actual reduction in energy waste yet focusing on the advertisement of the sustainability initiativesConsumers felt deceived and manipulatedCompanies fail to disclose or consider hidden trade-offsExample: Cisco and Verizon advocated companies to produce their own primary electricity from fossil fuel; less energy cost -> more environmental footprint
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    Misunderstanding of theObjectivesCompanies inexperienced with Green IT may rush into projects without examining the implications
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    Cost ReductionPower andcooling costVirtualizationAsset Life Extension
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    Maximizing ReturnAsset Disposal:Re-useor re-sellCan hire Dell, HP, Intechra, Redemtech to do itWellPoint, Inc. received $49,000 in the first quarter of 2008 by employing Intechra to dispose and resell its retired IT assetsLegislative MechanismIncentives and penalties Amount can be significant
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    Public Recognition2007 EYstudy: significant positive relation between performance management and the ROE, but not shareholder valueMay be due to miscommunication Deloitte study shows companies do not communicate the environmental progress properly to shareholders Likely to have significant relation if disclosed properly
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    Expanding the GreenIT RealmMeet environmental standards
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    Mid-life refurbishmentAligning GreenIT with Corporate Strategic DirectionsCreate cross-functional Green IT projectsIntelligent buildings, e-business, airflow configuration…
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    Develop Metrics andReporting Structures
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    Conclusion Green ITis the future trend of the IT world, and it can create great values for not only the company but also the general society if it is designed and implemented properly.