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Green Business is Good Business
- 1. Green Business isGood Business Andrea Dean • www.andreadean.com
- 2. Andrea Dean, MBAGreen Business Coach, Consultant, Trainer Coaching Classes / Webinars Consulting Facilitation
- 3. Why Green Business?Overshoot is eroding our natural resource base Increased exposure to risk Increased Costs Supply Disruption Reduced Quality Tougher Policy Frameworks Societal Shifts Source: World Wildlife Fund- One Planet Business
- 4. Green Business SustainableBusiness Triple Bottom Line Other? Corporate Social Responsibility Terminology
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- 7. Triple Bottom LineBusiness must pick up the three pronged fork of sustainability to help society achieve the interlinked goals of economic prosperity, environmental protection and social equity. Source: Amazon.com People Planet Profits
- 8. Defining Green BusinessGreen businesses operate in ways that solve, rather than cause, both environmental and social problems. These businesses adopt principles, policies, and practices that improve the quality of life for their customers, their employees, communities, and the environment. Source: www.coopamerica.org
- 9. What is Sustainability?"Humanity has the ability to make development sustainable--to ensure that it meets the needs of the present without compromising the ability of future generations to meet their own needs." Brundtland Commission Report
- 10. The Natural StepA shared science- and systems-based definition for sustainability A decision-making framework and process to help organizations and communities plan for sustainability A compass to help us know if we’re moving in the right direction
- 11. The Natural StepFramework Source: The Natural Step
- 12. Natural Step- KeyConcepts Source: The Natural Step
- 13. The Funnel Source:The Natural Step
- 14. Four System ConditionsSource: The Natural Step
- 15. Backcasting Source: TheNatural Step
- 16. A-B-C-D + ESource: The Natural Step & Alex Frost, Hawaii County Resource Center
- 17. The Natural StepDoes your organization have a definition of sustainability? What is, with reference to this definition, your gap to sustainability? What are you doing, at the strategic level of the organization, to bridge that gap? Source: The Natural Step
- 18. The Natural Step-Online Course http://www.naturalstep.org/en/elearning
- 19. Defining Green BusinessAre any businesses sustainable? Question
- 20. Interface Stonyfield Farm Patagonia
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- 24. Mystery Environmentalist… MYSTERYCOMPANY’S environmental goals are simple and straightforward: to be supplied 100 percent by renewable energy; to create zero waste; and to sell products that sustain our natural resources and the environment.
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- 26. Today’s Environmentalists MicrosoftWhole Foods Kellogg’s McDonalds Home Depot Disney UPS Coca-Cola Starbucks PepsiCo. Source: Strategies for a Green Economy, Joel Makower
- 27. What About theEconomy? In 16 of the 18 industries studied, companies committed to sustainability outperformed industry averages by 15% over the six months from May through November 2008. From a market capitalization perspective, this superior performance averages out to $650 million in protected market capitalization per company. Source: A.T. Kearney, Inc, Green Winners: The Performance of Sustainability-focused Companies in the Financial Crisis
- 28. What About theEconomy? “ Our study indicates that the market rewards specific companies,” said Dr. Daniel Mahler, author of the study. “We find common characteristics among the leading companies that show that sustainability goes far beyond the narrow definition of being environmentally friendly.” These characteristics include: A focus on long-term strategy, not just short-term gains Strong corporate governance Sound risk-management practices A history of investment in green innovation Source: A.T. Kearney, Inc, Green Winners: The Performance of Sustainability-focused Companies in the Financial Crisis
- 29. Results? Source: ©Greener World Media, Inc (greenbiz.com) Bad News Greenhouse gas emissions are up Telecommuting is down E-Waste is up Good News Cleantech investments up Clean-Energy Patents up Energy Efficiency up
- 30. Results? Source: ©Greener World Media, Inc (greenbiz.com) Good News Paper Use & Recycling Staying Afloat Green Jobs Packaging Intensity Toxic Emissions & Toxics in Manufacturing
- 31. Source: Michael Kramer,Natural Investments LLC & Founder Kuleana Green Business Program
- 32. Source: Michael Kramer,Natural Investments LLC & Founder Kuleana Green Business Program
- 33. Source: Michael Kramer,Natural Investments LLC & Founder Kuleana Green Business Program
- 34. Picking the Low Hanging Fruit Energy Conservation Green Purchasing Water Conservation Resource Conservation Waste Reduction Source: Tracy Solomon- Sustainable Business Consulting
- 35. Kona Brewing CompanyEnergy Efficiency: $20k in 8 months Maintenance of HVAC (air conditioning and ventilation) Thermostatic regulation What’s on and off (ovens, office equipment) Waste: $80/month Recycling 11 tons/ month Green Purchasing: $600 - $1,000/month Compostable / PLA products Source: Tracy Solomon- Sustainable Business Consulting
- 36. Volcano Island HoneyCo. Environmental Packaging Carbon Offset Social Four day work week Massages Swimming Education Red Cross Training Simple IRA Flexible Schedules Donations Bee Green
- 37. Triple Bottom LineActions Social Events/Meetings Use re-usable dishware. Use compostables only when absolutely necessary. Virtual Meetings. Serve healthy, local foods. No plastic water bottles. Recycling/Composting Recycle bottles, cans, glass, all paper. Compost in office/have garden. Use environmentally friendly recycled & recyclable packaging. Give everyone a reusable coffee cup and water bottle. Keep extras at the office. Choose suppliers who take back packaging for reuse. Buy bulk, avoid packaging. Use less.
- 38. Triple Bottom LineActions Office Use 100% post-consumer recycled paper in office Use 100% post-consumer recycled paper with soy inks for marketing Refill computer ink cartridges. Recycle computer ink cartridges. Encourage communications by email and print only when necessary. Use a fax modem to reduce extra unnecessary printing (sending directly from the computer/no hard copy) Use a fax cover sheet only when necessary. Print double-sided documents. Re-print new documents on second side of used paper. Reduce snail mail through on-line bill pay, eliminating junk mail and catalogues. Do more E-Marketing
- 39. Triple Bottom LineActions Employees Equal opportunity employer Flexible schedules Flexible spending or savings accounts Health insurance Living wages per community standard Ratio between lowest and highest paid employee Paid vacation Paid sick Retirement program Work hours Fair Labor Standards for manufactures of sourced products: third party verification, regular visits, company staff in country or on site
- 40. Strategy NO! Sustainabilityis not another thing to do that you layer on top of your already busy life. YES! You integrate sustainability strategy into all aspects of your business.
- 41. Using a FrameworkGet everyone speaking the same language Identify the Gap Long Term vs. Short Term Thinking
- 42. Sustainability is aJourney Bridge the Gap Identify the Gap Educate
- 43. Green Business Coach,Consultant, Trainer Coaching Classes / Webinars Consulting Facilitation- Natural Step framework
- 44. Stay in TouchHawaii’s Online Green Social Networks greenhawaii.com piko.sustainhawaii.org kanuhawaii.org andreadean.com/blog Going Green with Andrea Dean
- 45. Coaching, Consulting &Training AndreaDean.com