Greenpeace tuna campaign - Jamie Woolley
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The document discusses strategies for reviving an old campaign by leveraging a major media opportunity. It highlights the ecological concerns surrounding fishing practices and their impact on species. The text also emphasizes the significant volume of communications generated in support of the campaign.
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Greenpeace tuna campaign - Jamie Woolley
- 1. How to revive an old campaign* * and shamelessly exploit a major media opportunity [email_address] @shrinkydinky
- 12. Friday, 2.05pm
- 13. Friday, 2.06pm
- 21. Tuna fish today, soylent green tomorrow Teofan Tomescu There are not plenty of other fish in the sea - Princes is making sure of that Michael Reynolds Mmm, tastes like large scale slaughter! Heather Kennedy There are plenty more fish in the sea. Probably James Atkinson Entire species we'll destroy, so you can enjoy Trudi Hayden Princes: care for no-fin Rosie Gibbs
- 23. 1000 emails per hour (between 10am and 5pm) 8000 emails per day 160,000 supporters = four weeks