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Groen links report march elections
- 2. GroenLinks 2nd March Election Campaign
- 3. The Concept Strategy An advertising camapgin drives traffc to a custom tab on the GroenLinks Facebook page Custom tab prompts users to ‘like’ GroenLinks and to post political issues they care about most By encouraging ‘Likes’ and wall posts, the custom tab is maximizing the viral effect of Facebook Objective Increase awareness of GroenLinks in the run-up to the March 2nd Election Increase number of fans on the GroenLinks Facebook page Generate wall posts from Facebook users
- 4. Campaign Structure General Campaign - NL, 18+ - 32 ad variations used Geo-Targeted Campaign - Eindhoven, Breda, Tilburg - Utrecht - Noord Holland - Arnhem, Nijmegen - 4 ad variations per location
- 5. Campaign Creatives A variety of text and image combinations were used to add interest throughout the campaign
- 6. Campaign Results 8,380 Clicks recieved 48.7 million impressions served Best perfoming ad had an outstanding CTR of 0.23% (Facebook average is 0.02%) 2,484 social Clicks recieved 14,2 million social impressions served 1,396 people became a fan by clicking on one ‘Like’ Ad 2,067 people became a fan after clicking on the page from the ‘ Like ’ ad
- 7. Page Insights +1,979 “ likes ” in 14 days of promotion 15,487 monthly active users High levels of page views
- 8. Wall Activity Fan activity is very healthy, both with updates from GroenLinks and also with users posting their own wall messages
- 9. Learnings Utilize the user connection by asking more questions about current political issues Users want to know more about GroenLinks and are active on your page Most effective ads feature Jolanda Sap, creating a more personal bond between Facebook users and the party leader Short to mid-term focus should be on continued fan aquisition through ads plus careful management of the Facebook page to encourage user interactions We’d like to meet with you! What is your marketing strategy for the next 6 months and how we can make Facebook work better for you?
Editor's Notes
- #2: Dit is waar ik werk