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Growing Your Dream Series... Social Media - Mayhem to Metanoia
The document outlines best practices for leveraging social media in new business networking, emphasizing the importance of social media as a tool for connection, branding, and marketing. Key strategies include building relationships, utilizing various platforms, and engaging in viral marketing to enhance outreach and visibility. It also addresses project management techniques for social media initiatives and provides guidelines for developing an effective online presence.
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Growing Your Dream Series... Social Media - Mayhem to Metanoia
- 1. Growing Your Dream BestPractices for New Business Networking Using Social Media Doing Business in the New Millennium
- 2. Agenda • Social Media •Business Applications • Positioning for Success • Social Profiling Today • Tweeter on the Edge • Blogging through the Bog
- 3. What is SocialMedia? • Social media is information content created by people using highly accessible and scalable publishing technologies. • At its most basic sense, social media is a shift in how people discover, read and share news, information and content. • It's a fusion of sociology and technology, transforming monologue (one to many) into dialog (many to many) and is the democratization of information, transforming people from content readers into publishers. (from Wikipedia)
- 4. What is SocialMedia? • The main types of social networking services are those which contain category divisions, means to connect with friends and a recommendation system linked to trust.
- 5. Business Applications • Theuse of social network services in an enterprise context presents the potential of having a major impact on the world of business and work.
- 6. Business Applications • Socialnetworks connect people at low cost; this can be beneficial for entrepreneurs and small businesses looking to expand their contact base. • Networks often act as a customer relationship management tool for companies selling products & services.
- 7. Business Applications • Companiescan also use social networks for advertising in the form of banners and text ads. • Since businesses operate globally, social networks can make it easier to keep in touch with contacts around the world.
- 8. Who is Succeeding? •Major Corps • Small Business • Experts • Network Mktg • Employment • Entrepreneurs • Market Research • Website Owners • Webinars • Publishing • Coaching • Subscriptions/ other people‘s products Where are you?
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- 10. Project Deployment • Havefaith in yourself – this is all just another form of personal networking and you can do it. • Have faith in your audience – Give them respect, control and visibility. • Define your desired outcome - Ask who and why before how. • Decide if social networking will get you there. • Borrow, don‘t build, your tools. • Social media is about ―social,‖ not ―media,‖ so put people first. • Find your wired fundraisers. • Think like the Marine Corps: the few, the proud. • Help your supporters crank WOM to • Provide a sense of urgency – think competitions and deadlines. • Plug your wired fundraiser into great resources: – Help them create a good badge/widget (have links to tips accessible) – Create an area of your site with starter text, images, video – Keep them aware and updated about matching grant campaigns and contests – Make it easy to share and tell stories; making it personal is important – Have a 1:1 relationship with them – Thank people!
- 11. Project Management What isyour goal? Who else will be involved & at what level? When do you want to accomplish it by? What are the resources you will need? How are your daily tasks structured? Where are schedule/tasks/details visible? Support network – people, places and things
- 12. Project Positioning • Determinehow to brand • Create profiles to match your brand • Create accounts in Major Places • Social bookmarking strategy • Participate in groups
- 13. Project Positioning • Interlinkbetween websites • Use video when possible • Leverage power of SEO • Maintain relevant keywords • Voices of Industry
- 14. Viral Marketing • Thegoal of marketers interested in creating successful viral marketing programs is to identify individuals with high Social Networking Potential (SNP) and create Viral Messages that appeal to this segment of the population and have a high probability of being passed along.
- 15. Hotmail Example The strategyis simple: • Give away free e-mail addresses and services, attach a simple tag at the bottom of every free message sent out: "Get your private, free email at http://www.hotmail.com." • Then stand back while people e-mail to their own network of friends and associates, who see the message, sign up for their own free e-mail service, and then propel the message still wider to their own ever-increasing circles of friends and associates.
- 16. Viral Marketing • Givesaway products or services • Provides for effortless transfer to others • Scales easily from small to very large • Utilizes common motivations and behaviors • Engages existing communication networks • Takes advantage of others' resources
- 17. Publicity 4 U The Hook Short – Impactful Elevator Pitch Create Urgency - Draw Attention Timely Piece Tie-in to Current Events Time of Year TransWorldNews.com
- 18. Publicity 4 U ExplainYour Topic in a ‗Media‘ Way One-sheet impactful presentation – Why? Be Entertaining – Delightful – Real Create Relationships w/ Local Media Newspaper, TV, Radio, Internet Hosts
- 19. Generating Leads • Usefriends to create • Don‘t sell – enjoy ability to connect • Interact with them • Find new friends and hand pick a few to work with eventually.
- 20. Generating Leads • Makea list of 25-50 people in the industry of your choice • Get to know them, inviting them to connect, be friends, or whatever term • Some have RSS Feeds you‘ll want to use as you automate some of the traffic building processes.
- 21. Generating Leads • Rememberyou are building relationships first and business second – It will come! • You are building it now, it will come in time, often faster than you might think, but it does take 60 to 90 days.
- 22. Generating Leads • Createyour own community or group, or several – keep active with them! • Post small intriguing articles or blog at least once a week.
- 23. Generating Leads • Giveaway stuff for free – Do give-aways, drawings – e-books, tele-seminars, videos • If you can give your best stuff away, then your reputation will grow rapidly.
- 24. Generating Leads • Helpother people as often as possible – always give before you take • Keep an attitude of gratitude – remember to say ‗thank you‘
- 25. Your Profile • CondensedVersion (160 characters) • Expanded Version (up to 250 characters) • Use relevant keywords & terms • Be simple and descriptive • No Swihanese – Mainstream audience
- 26. Social Media &Networking
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- 28. Twittering About… Go signup for an account of each one of these. Make sure you are online and click each image. Get Thousands of Followers on Twitter in less than 90 days. Click on this link
- 29. RSS – NewsFeeds Twitterfeed.com
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- 34. About Twittering • Micro-bloggingis another type of blogging, one which consists of blogs with very short posts. As of December 2007, blog search engine Technorati was tracking more than 112 million blogs. • With the advent of video blogging, the word blog has taken on an even looser meaning — that of any bit of media wherein the subject expresses his opinion or simply talks about something. (12sec.com) • See what people are doing right now (search.twitter.com)
- 35. About Blogging Blogging (fromWikipedia) • A blog (a contraction of the term weblog) is a type of website, usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order. "Blog" can also be used as a verb, meaning to maintain or add content to a blog.
- 36. About Blogging • Manyblogs provide commentary or news on a particular subject; others function as more personal online diaries. A typical blog combines text, images, and links to other blogs, Web pages, and other media related to its topic. The ability for readers to leave comments in an interactive format is an important part of many blogs. Most blogs are primarily textual, although some focus on art (artlog), photographs (photoblog), sketches (sketchblog), videos (vlog), music (MP3 blog), audio
- 37. Blogging Create an accounton these websites.
- 38. •Chart your progressand pay attention to the insights you get to release your inner wisdom. •Start with what you want to do. Winds of Pessimism to Informants From why you can‘t to why you CAN. Consult those who‘ve gone before you. What do they have to tell you? Wall of Logic, Maze of Confusion – Directions Transcending your stinking thinking. How to change your attitude. What directions were shared? Sea of Emotion to the Writing on the Wall Note your resistance, your fears What do you need to overcome? What clues to confidence are there? Pit of Doubt – Conclusions? Are you capable of doing what it takes? Challenge to change old habits. Interpretations of overcoming fears. Steps of Resistance The final phase of letting go and doing. Download Chart Treasure Map to Metanoia
- 39. Recap • Social Media –Intentional Communities • Business Applications – Mission, Message, Traffic, Sales • Positioning for Success – Management, Deployment, Publicity • Getting Started – Strategic Plan, Profile, Networks, Execution • Twitter – Registration, Deliberation, Integration • Blogging – Expertise, Placement, Signature • Treasure Map – Metanoia Management
- 40. Specific Training forYou 3 – One-hour sessions focusing on area of your choice = $99 a 66% discount $33 / Month billed monthly Get your questions answered and develop a step-by-step action plan Includes expanded version of this presentation.
Editor's Notes
- #13 Think about your image, your styleReflect on your target market’s needsCraft something reflecting image and styleWordsmiths or copy professionals can helpRelax, it will take some time – Enjoy ItNatural connections will emerge first